Tracing the cultural history of play—from Fluxus to SimCity

Games and gamified activities have become ubiquitous in many adults’ lives, and play is widely valued for fostering creativity, community, growth, and empathy. But how did we come to our current understanding of what it means to play? The Impossible Reversal charts the transformation of notions of playfulness beginning in the second half of the twentieth century, when a legion of artists, academics, and engineers developed new ways of theorizing, structuring, and designing ludic activity.

Through examples ranging from experimental Fluxus games to corporate role-playing exercises and from the Easy Bake Oven to Tetris, The Impossible Reversal presents four styles of playfulness characteristic of the “era of designed play”: the impossible reversal, which puts a player in a seemingly hopeless scenario they must upend with a tiny gesture; expending the secret, which involves silly rules that gain an obscure power and require players to embrace failure; simulated freedom, a satiric criticism of the ordinary world; and oblique repetition, a way of playing that stumbles toward unimaginable outcomes through simple, meaningless, and endlessly iterated acts.

A unique genealogical account of play as both concept and practice, The Impossible Reversal illuminates how playfulness became essential for understanding cultural, technical, and economic production in the United States.

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The greatest bibliographer of our time, was how historian Robert Darnton described D. F. McKenzie. Yet until now many of McKenzie's major essays, scattered in specialist journals and inaccessible publications, have circulated mainly in tattered photocopies. This volume, edited by two of McKenzie's former students, brings together for the first time a wide range of his writings on bibliography, the book trade, and the “sociology of texts.” Selected by the author himself before his sudden death in 1999, the essays range from the material transmission of Shakespeare's plays in the seventeenth century to the connections among oral, manuscript, and print cultures. 

Making Meaning reflects McKenzie's virtuosity as a traditional bibliographer and reveals how his thought-provoking scholarship made him a driving force in the genesis and development of the new interdisciplinary field of book history. His refusal to recognize the traditional boundary between bibliography and literary history re-energized the study of the social, political, economic, and cultural aspects of book production and reception. 

The editors' introduction and headnotes situate McKenzie's innovative and controversial thinking in the debates of his time.