front cover of Chicanx Utopias
Chicanx Utopias
Pop Culture and the Politics of the Possible
Luis Alvarez
University of Texas Press, 2022

2023 Honorable Mention Best History Book, International Latino Book Awards

Broad and encompassing examination of Chicanx popular culture since World War II and the utopian visions it articulated


Amid the rise of neoliberalism, globalization, and movements for civil rights and global justice in the post–World War II era, Chicanxs in film, music, television, and art weaponized culture to combat often oppressive economic and political conditions. They envisioned utopias that, even if never fully realized, reimagined the world and linked seemingly disparate people and places. In the latter half of the twentieth century, Chicanx popular culture forged a politics of the possible and gave rise to utopian dreams that sprang from everyday experiences.

In Chicanx Utopias, Luis Alvarez offers a broad study of these utopian visions from the 1950s to the 2000s. Probing the film Salt of the Earth, brown-eyed soul music, sitcoms, poster art, and borderlands reggae music, he examines how Chicanx pop culture, capable of both liberation and exploitation, fostered interracial and transnational identities, engaged social movements, and produced varied utopian visions with divergent possibilities and limits. Grounded in the theoretical frameworks of Walter Benjamin, Stuart Hall, and the Zapatista movement, this book reveals how Chicanxs articulated pop cultural utopias to make sense of, challenge, and improve the worlds they inhabited.

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front cover of Crowding Out Latinos
Crowding Out Latinos
Marco Portales
Temple University Press, 2000
In this groundbreaking analysis, Marco Portales examines the way in which education and the media act as immobilizing social forces to shape the Latino world that exists despite the best efforts of many Mexican Americans and other Latinos. The delicate relationships between what Latinos are and what they seem to be, as perceived both by the larger society and by Latinos themselves, create and craft a culture that students of American culture have not sufficiently studied or understood.

As bandidos or gigolos, drug users or unwed mothers, Latinos continue to figure in the public consciousness primarily as undesirables. Despite decades of effort by Spanish-speaking Americans to improve their image in the United States, Mexican Americans and other resident Latinos are still largely perceived by other Americans as  poverty-stricken immigrants and second-class citizens. Accordingly, the great majority of Latino citizens receive substandard educations, equipping them for substandard jobs in substandard living environments.

The lives of Mexican Americans and other Latinos, Portales contends, can best be illuminated by looking at the history of Chicanos and particularly Chicano literature, which dramatizes the impact of education and the media on Latinos. Like Irish literature, Chicano literature has sought to articulate and to establish itself as a postcolonial voice that has struggles for national attention. Through psychological and sociopolitical representations, Chicano writers have variously used anger, indifference, fear, accommodation, and other conflicting emotions and attitudes to express how it feels to be seen as an immigrant or a foreigner in one's own country.

Portales looks at four Chicano literary works -- Americo Paredes' George Washington Gomez, Anthony Quinn's The Original Sin, Sandra Cisnero's House on Mango Street, and Ana Castillo's Massacre of the Dreamers -- to focus attention on social issues that impede the progress of Latinos. By doing so, he hopes to engage both Latino and non-Latino Americans in an overdue dialogue about the power of education and the media to form perceptions that can either empower or repress Latino citizens.
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front cover of Culture across Borders
Culture across Borders
Mexican Immigration and Popular Culture
Edited by David R. Maciel and María Herrera-Sobek
University of Arizona Press, 1998
For as long as Mexicans have emigrated to the United States they have responded creatively to the challenges of making a new home. But although historical, sociological, and other aspects of Mexican immigration have been widely studied, its cultural and artistic manifestations have been largely overlooked by scholars—even though Mexico has produced the greatest number of cultural works inspired by the immigration process. And recently Chicana/o artists have addressed immigration as a central theme in their cultural productions and motifs. Culture across Borders is the first and only book-length study to analyze a wide range of cultural manifestations of the immigration experience, including art, literature, cinema, corridos, and humor. It shows how Mexican immigrants have been depicted in popular culture both in Mexico and the United States—and how Mexican and Chicano/Chicana artists, intellectuals, and others have used artistic means to protest the unjust treatment of immigrants by U.S. authorities. Established and upcoming scholars from both sides of the border contribute their expertise in art history, literary criticism, history, cultural studies, and other fields, capturing the many facets of the immigrant experience in popular culture. Topics include the difference between Chicano/a and Mexican representation of immigration; how films dealing with immigrants are treated differently by Mexican, Chicano, and Hollywood producers; the rich literary and artistic production on immigration themes; and the significance of immigration in Chicano jokes. As a first step in addressing the cultural dimensions of Mexican immigration to the United States, this book captures how the immigration process has inspired powerful creative responses on both sides of the border.
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front cover of Producing Dreams, Consuming Youth
Producing Dreams, Consuming Youth
Mexican Americans and Mass Media
Mayer, Vicki
Rutgers University Press, 2003

Latinos are the fastest-growing ethnic group in America and the ascendance of their popular culture has become a huge phenomenon. But beyond J. Lo and Shakira, there is a deeper story to tell about culture, class, and community identities.

Producing Dreams, Consuming Youth takes us behind the scenes in San Antonio, Texas, a major market for Mexican American popular culture. Vicki Mayer brings readers the perspectives of those who produce and consume mass media—including music, television, and newspapers. Through the voices of people ranging from Spanish-language advertising agency executives to English-speaking working-class teenagers, we see how the media brings together communities of Mexican Americans as they pursue cultural dreams, identification, and empowerment. At the heart of the book is a debate about the future of Mexican American media, and thus of the youth market. How and why do media professionals imagine ethnic youths? How do young Mexican Americans accept, negotiate, and resist these images of themselves? Producing Dreams, Consuming Youth emphasizes the paradoxes of media industries that seek to include youths of color while profiting from their creative energies.

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