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Family Firm to Modern Multinational
Norton Company
Charles W. Cheape
Harvard University Press, 1985

From its beginnings in the 1880s as a thrifty New England family enterprise, Norton Company has played an important role in the business and technological history of the United States. It came on the scene with a new product vital to the rapidly industrializing economy, man-made abrasive materials, and by World War I was among the nation's 400 largest industrial enterprises. The firm had become multinational by 1910, and by 1980 it employed over 25,000 people in 120 plants in 28 countries. This 100-year-old billion-dollar enterprise provides us with many insights into the character of the select group of five hundred or a thousand large, integrated, often multinational companies that have shaped and dominated the core industries of the American economy in the last century.

Yet Norton is intriguing as a case study because of its obvious differences from other firms during much of its existence. By World War I, most modern multinationals were publicly owned and professionally managed, but only in the last two decades, amid the challenges of diversification and decentralization, did the company evolve from a family-owned enterprise to public ownership and professional managers. Norton's history, so carefully detailed here from company records and interviews, illustrates both the continuity and change important in the evolution of large-scale business enterprise in the United States.

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front cover of Great Lakes Lumber on the Great Plains
Great Lakes Lumber on the Great Plains
The Laird, Norton Lumber Company In South Dakota
John N. Vogel
University of Iowa Press, 1992

Focusing on the Plains territory of east central South Dakota as well as the Great Lakes lumber-producing region of Wisconsin's Chippewa Valley, John Vogel carefully and thoroughly examines the pattern and process by which lumber reached South Dakota. The Great Dakota Boom of 1878 to 1887 and the Laird, Norton Lumber Company of Winona, Minnesota, provide the basis for his engrossing book.

The westward expansion of the railroad and the continuing settlement of the Great Plains in the late nineteenth century allowed the lumber companies of Minnesota and Wisconsin to send their boards and beams and fenceposts and millwork to a market characterized by great demand and small supply. Laird, Norton followed settlers across southern Dakota as they arrived on the trains. The eastern portions of Dakota were settled first, and thus early lumberyards were found there; as settlement moved west, so did the lumberyards. Beyond its all-important function of distribution, the railroad forced Laird, Norton to alter the very structure of its operation. Experimenting with nearly complete vertical integration, the company pioneered organizational models that would serve significant purposes as frontier America—a republic of wood—solidified itself economically and culturally.

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