front cover of Marketing Nutrition
Marketing Nutrition
Soy, Functional Foods, Biotechnology, and Obesity
Brian Wansink
University of Illinois Press, 2007
Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Consumer confusion has lead to floundering sales for soy foods; embarrassing results for expensive Five-a-Day for Better Health programs; and uneaten mountains of vegetables at homes and in school cafeterias. Brian Wansink's Marketing Nutrition focuses on why people eat the foods they do, and what can be done to improve their nutrition. Wansink argues that the true challenge in marketing nutrition lies in leveraging new tools of consumer psychology (which he specifically demonstrates) and by applying lessons from other products' failures and successes. The same tools and insights that have helped make less nutritious products popular also offer the best opportunity to reintroduce a nutritious lifestyle. The key problem with marketing nutrition remains, after all, marketing.
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The Medical Library Association Guide to Health Literacy at the Library
American Library Association
American Library Association, 2008

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Organ Transplants
A Patient's Guide
Massachusetts General Hospital Organ Transplant Team and Harry F. Pizer
Harvard University Press, 1991

The replacement of a diseased organ by a healthy one is a medical dream that has become a reality for thousands of men and women, boys and girls. Once considered experimental and highly risky, human tissue and organ transplantation is today's successful therapy for disorders affecting the heart, liver, kidney, pancreas, eyes, ears, and bone marrow. Combining the most advanced techniques in surgery, immunology, infectious diseases, cardiology, nephrology, psychiatry, and nursing, organ transplantation is at the forefront of medical science.

Despite the advances in transplantation, the literature available to a potential transplant recipient is scant. This book, written by members of the world-renowned transplant team at the Massachusetts General Hospital in collaboration with a veteran medical journalist, is expressly created for patients and their families, the lay public, and allied health personnel. With an unparalleled sweep, the authors present a history of human organ transplantation, a review of transplant immunology and antirejection drugs, a survey of the national donor organ network, a characterization of the hospital transplant team, and the process of harvesting donor organs. They also discuss the realities of surgery and recovery; potential complications, and hints for transplant recipients and their families on how to cope with the stresses of illness, the wait for a donor organ, and the transplant operation itself.

In providing a clear picture of what to expect from an organ transplant, the authors include case studies of patients' experiences before and following transplantation, and they depict how patients and their families interact with the hospital's medical team. As a result, this book offers a sympathetic and unsensationalized guide for the more than 20,000 patients each day who await an organ transplant-and for those who are intimately involved with the patient's successful recovery.

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