front cover of Your Britain
Your Britain
Media and the Making of the Labour Party
Laura Beers
Harvard University Press, 2010

In the early twentieth century, new mass media—popular newspapers, radio, film—exploded at the same time that millions of Britons received the vote in the franchise expansions of 1918 and 1928. The growing centrality of the commercial media to democratic life quickly became evident as organizations of all stripes saw its potential to reach new voters. The new media presented both an exciting opportunity and a significant challenge to the new Labour Party.

Laura Beers traces Labour’s rise as a movement for working-class men to its transformation into a national party that won a landslide victory in 1945. Key to its success was a skillful media strategy designed to win over a broad, diverse coalition of supporters. Though some in the movement harbored reservations about a socialist party making use of the “capitalist” commercial media, others advocated using the media to hammer home the message that Labour represented not only its traditional base but also women, office workers, and professionals. Labour’s national leadership played a pivotal role in the effective use of popular journalism, the BBC, and film to communicate its message to the public. In the process Labour transformed not only its own national profile but also the political process in general.

New Labour’s electoral success of the late twentieth century was due in no small part to its grasp of media communication. This insightful book reminds us that the importance of the mass media to Labour’s political fortunes is by no means a modern phenomenon.

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front cover of Youth without Representation
Youth without Representation
The Absence of Young Adults in Parliaments, Cabinets, and Candidacies
Daniel Stockemer and Aksel Sundström
University of Michigan Press, 2022

Officeholders in contemporary parliaments and cabinets are more likely than not to be male, wealthy, middle-aged or older, and from the dominant ethnicity, whereas young adults have an insufficient presence in political office. Young adults—those aged 35 years or under—comprise a mere ten percent of all parliamentarians globally, and three percent of all cabinet members. Compared to their presence in the world’s population, this age group faces an underrepresentation of one to three in parliament and one to ten in cabinet. In this book, Stockemer and Sundström provide a holistic account of youths’ marginalization in legislatures, cabinets, and candidacies for office through a comparative lens. They argue that youths’ underrepresentation in political office constitutes a democratic deficit and provide ample evidence for why they think that youth must be present in politics at much higher rates. They further embed this book within what they label a vicious cycle of political alienation, which involves the declining political sophistication of the young, their waning electoral participation, and their insufficient of representation in office. Empirically, the authors combine a global focus with in-depth studies, discussing the country-level, party-level, and individual-level factors that bar young adults’ entry to positions of political power. This is the first comprehensive book on youth representation and it has relevance for those broadly interested in issues of representation, democracy, inequality, and comparative politics.

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