During the Cultural Revolution, Mao exhorted the Chinese people to “smash the four olds”: old customs, old culture, old habits, and old ideas. Yet when the Red Guards in Tiananmen Square chanted “We want to see Chairman Mao,” they unknowingly used a classical rhythm that dates back to the Han period and is the very embodiment of the four olds. An Anatomy of Chinese reveals how rhythms, conceptual metaphors, and political language convey time-honored meanings of which Chinese speakers themselves may not be consciously aware, and contributes to the ongoing debate over whether language shapes thought, or vice versa.

Perry Link’s inquiry into the workings of Chinese reveals convergences and divergences with English, most strikingly in the area of conceptual metaphor. Different spatial metaphors for consciousness, for instance, mean that English speakers wake up while speakers of Chinese wake across. Other underlying metaphors in the two languages are similar, lending support to theories that locate the origins of language in the brain. The distinction between daily-life language and official language has been unusually significant in contemporary China, and Link explores how ordinary citizens learn to play language games, artfully wielding officialese to advance their interests or defend themselves from others.

Particularly provocative is Link’s consideration of how Indo-European languages, with their preference for abstract nouns, generate philosophical puzzles that Chinese, with its preference for verbs, avoids. The mind-body problem that has plagued Western culture may be fundamentally less problematic for speakers of Chinese.

This rich textbook provides a comprehensive introduction to the principal concepts and thematic areas of Spanish pragmatics. It is aimed at advanced students of Spanish—upper-level undergraduates and beginning graduate students—who need to hone their language skills for contextually sensitive use of the language.

Written entirely in Spanish, with Spanish examples, this volume introduces basic pragmatics, methods of analysis, and new thematic areas such as language and the press and globalization. Theoretical explanations combine with practical exercises in each chapter to help students master the subtleties of language use.

"Give me the salt" and "Please pass the salt" make the same request, but in a polite situation the first utterance may give offense, while the second may not. How and why such differences in wording and intonation, in a particular context, produce different effects is the concern of pragmatics, the area of linguistics that deals with how speech is used in interaction. In this innovative study of pragmatics in Brazilian Portuguese, Dale Koike analyzes the politeness phenomenon, specifically in the context of speech acts known as "directives."

As acts intended to get someone to do something, directives bring into play a variety of sociocultural factors, depending on the relationship between the participants. Using empirical data obtained through natural language observation and from questionnaires of over one hundred adult native speakers, Koike identifies factors—such as age, education, and gender—that influence the strategies of politeness a given speaker is likely to use in making a directive. This research clarifies the unwritten language rules and assumptions that native speakers intuitively follow in phrasing their directive utterances.

Koike also includes important material on the acquisition of strategies for politeness by children and adult second-language learners, as well as on gender differences in politeness forms. Her research proposes important additions to the theory of speech acts as conceived by Austin and Searle, particularly in the application of deictic organization to account for a hierarchy of pragmatic forms.

Language and Social Relationship in Brazilian Portuguese will be of interest to a wide audience in diverse fields, including linguistics, anthropology, interaction analysis, communications, semantics, sociology, psychology, and education.

This book provides a clear and comprehensive overview of sociolinguistics and the pragmatics of oral communication in Spanish. Drawing on the research of foremost scholars in the field, Carmen Silva-Corvalán covers central concerns of variational sociolinguistics, discourse analysis, language change, and language contact, with special reference to Spanish in the United States.

A thoroughly revised and expanded version of Silva-Corvalán’s 1989 study, Sociolingüística: teoría y análisis, the book includes rigorous quantitative and qualitative analyses, and it documents such ongoing issues as language change in monolingual and bilingual communities, the nature of phonetic and syntactic variation, and modes of data collection and analysis. New topics include pragmatics and discourse analysis, discourse markers, and sociolinguistics and education.

Written in Spanish, Sociolingüística y pragmática del español will be welcomed by students and sociolinguistic researchers, who will find in it the ideal overview of the social aspects of language as well as a wealth of empirical data on Spanish linguistics. Complete with exercises at the end of each chapter and a convenient subject index, the book is appropriate for advanced undergraduates and graduate students of Spanish throughout the world.

This thoroughly updated second edition provides a clear and comprehensive overview of sociolinguistics and the pragmatics of oral communication in Spanish. While maintaining the same structure as the first edition, it includes revised “Ejercicios de reflexión” and new comprehension checks at the end of each chapter, along with numerous bibliographic references throughout, enhancing its use as a classroom text. Among the significant revisions are new sections on corpus linguistics and on statistical modeling programs for studying linguistic variables, an expanded chapter on the study of linguistic attitudes with special attention to Spanish in the United States, greater attention to the relation of pragmatics to sociolinguistics, including coverage of verbal politeness and forms of address, and updated information on Spanglish and on the teaching of Spanish as a heritage language.

Much of twentieth-century philosophy was organized around the “linguistic turn,” in which metaphysical and epistemological issues were approached through an analysis of language. This turn was marked by two assumptions: that it was primarily the semantics of language that was relevant to broader philosophical issues, and that declarative assertions were the only verbal acts of serious philosophical interest. In ‘Yo!’ and ‘Lo!’ Rebecca Kukla and Mark Lance reject these assumptions. Looking at philosophical problems starting with the pragmatics of language, they develop a typology of pragmatic categories of speech within which declaratives have no uniquely privileged position. They demonstrate that non-declarative speech acts—including vocative hails (“Yo!”) and calls to shared attention (“Lo!”)—are as fundamental to the possibility and structure of meaningful language as are declaratives.

Entering into conversation with the work of Anglo-American philosophers such as Wilfrid Sellars, Robert Brandom, and John McDowell, and Continental philosophers including Heidegger and Althusser, ‘Yo!’ and ‘Lo!’ offers solutions (or dissolutions) to long-standing philosophical problems, such as how perception can be both inferentially fecund and responsive to an empirical world, and how moral judgment can be both objective and inherently motivating.