“It reads as if you have an expert coach in business reference helping you each step of the way." That’s how Academic BRASS summarized the first edition of this unique, unparalleled resource authored by Ross, a past winner of the Gale Cengage Learning Award for Excellence in Business Librarianship. Now she’s revised and updated it to tackle even more “bizref” headscratchers related to investment and finance, consumer behavior and statistics, company, and industry research. In addition to general reference strategies in each chapter that give you the lay of the land, inside you’ll find

• overviews of more than fifty databases for articles, company and industry, directories, consumer, international, or raw data;
• 33 real-life "Stumper" questions, all new for this edition, drawn from librarians in the field;
• why asking “who cares about this kind of question” reveals potential sources;
• techniques for applying reference interview techniques to business questions;
• advice on where to find the numbers for answering finance questions;
• expanded coverage of venture capital research and business information literacy;
• “Start Making Sense” suggestions for further skill-building; and
• questions to consider when building a bizref collection.

This is the guide to keep at your side when serving business students, job-seekers, investors, or entrepreneurs in your library.

Cheryl Oestreicher is the head of Special Collections and Archives and associate professor at Boise State University. She has a PhD in modern history and literature from Drew University and an MLIS from Dominican University. She previously worked at Auburn Avenue Research Library on African American Culture and History at Emory University, the University of Chicago, Drew University, and Princeton University. Oestreicher has taught introduction to archives, archives management, reference, and research methods at Georgia State University, Clayton State University, and Boise State University. She has been actively involved in SAA by serving on the Publications Board, Manuscripts Section Steering Committee, 2016 Annual Meeting Program as co-chair, and the SAA-ACRL/RBMS Joint Task Force to Revise Statement on Access. She was the 2015 recipient of the Emerging Leaders Award. For the Academy of Certified archivists, she was a member of the Recertification Review Task Force and Nominating Committee, and serves on the Exam Development Committee focusing on Domain 3: Reference Services and Access. She has served as a grant reviewer for the Council on Library and Information Resources, National Historical Publications and Records Commission, and the National Endowment for the Humanities. She is a former editor of Provenance, the journal of the Society of Georgia Archivists.