Out-of-control costs. Box office bombs that should have been foreseen. A mania for sequels at the expense of innovation. Blockbusters of ever-diminishing merit. What other industry could continue like this--and succeed as spectacularly as Hollywood has? The American movie industry's extraordinary success at home and abroad--in the face of dire threats from broadcast television and a wealth of other entertainment media that have followed--is David Waterman's focus in this book, the first full-length economic study of the movie industry in over forty years.

Combining historical and economic analysis, Hollywood's Road to Riches shows how, beginning in the 1950s, a largely predictable business has been transformed into a volatile and complex multimedia enterprise now commanding over 80 percent of the world's film business. At the same time, the book asks how the economic forces leading to this success--the forces of audience demand, technology, and high risk--have combined to change the kinds of movies Hollywood produces.

Waterman argues that the movie studios have multiplied their revenues by effectively using pay television and home video media to extract the maximum amounts that individual consumers are willing to pay to watch the same movies in different venues. Along the way, the Hollywood studios have masterfully handled piracy and other economic challenges to the multimedia system they use to distribute movies.

The author also looks ahead to what Internet file sharing and digital production and distribution technologies might mean for Hollywood's prosperity, as well as for the quality and variety of the movies it makes.

Can university-based scientific research contribute to the economic development of a region? Can it generate wealth for the university? American universities are under increasing pressure to maximize their economic contributions. Tapping the Riches of Science offers a rigorous and far-sighted explanation of this controversial and little-understood movement.

Just how do universities contribute to innovation in industry? How have state legislatures promoted local university commitments to economic relevance? And how has the pressure to be economically productive affected the core academic missions of teaching and research? Drawing from a range of social science analyses, campus interviews, and examples of university-industry partnerships, Roger Geiger and Creso Sá reveal the ways that economic development has been incorporated into university commitments.

Noting enduring cultural differences between the academic and business worlds, Geiger and Sá deflate both suspicious and overconfident views. They show how elusive success can be for embryonic discoveries with as-yet-unclear applications. Warning against promising—and expecting—too much, Tapping the Riches of Science nonetheless makes a strong case for the long-term promise of practical uses for academic research.