IN THIS ISSUE
Guest Editors
Suzanne Scott and Ellen Seiter

Ellen Seiter. Letter from the Editor.

Research Articles
Paige MacIntosh. Transgressive TV: Euphoria, HBO, and a New Trans Aesthetic
Kelsey J. Cummings. Queer Seriality, Streaming Television, and She-Ra and the Princesses of Power
Jia Tan. Platformized Seriality: Chinese Time-Travel Fantasy from Prime-Time Television to Online Streaming
Jake Pitre. Platform Strategy in a Technopolitical War: The Failure (and Success) of Facebook Watch
Anne Gilbert. Algorithmic Audiences, Serialized Streamers, and the Discontents of Datafication
Oliver Kröener. Then, Now, Forever: Television Wrestling, Seriality, and the Rise of the Cinematic Match during COVID-19

Book Reviews
Briand Gentry. The Serial Will Be Televised: Serial Television’s Revolutionary Potential for Multidisciplinary Analysis of Social Identity.  Reviews of Birth of the Binge: Serial TV and the End of Leisure by Dennis Broe, Wayne State University Press, 2019, and Gender and Seriality: Practices and Politics of Contemporary US Television by Maria Sulimma, Edinburgh University Press, 2021
Grace Elizabeth Wilsey. The Patchwork That Makes a Global Streaming Giant. Review of Netflix Nations: The Geography of Digital Distribution by Ramon Lobato, New York University Press, 2019
Asher Guthertz. The History of the American Comic Book, Revised: Review of Comic Books Incorporated: How the Business of Comics Became the Business of Hollywood by Shawna Kidman, University of California Press, 2019

Film Reviews
Anne Metcalf. Review of Zola (Janicza Bravo, 2020)

In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic. This mainstreaming of fan identity is reflected in the glut of pop culture T-shirts lining the aisles of big box retailers as well as the proliferation of fan-focused lifestyle brands and digital retailers over the past decade. While fashion and beauty have long been integrated into the media industry with tie-in lines, franchise products, and other forms of merchandise, there has been limited study of fans’ relationship to these items and industries.  

Sartorial Fandom shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression.  This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect. Fan culture is, in many respects, an optimal space to situate a study of style because fandom itself is often situated between the subcultural and the mainstream. Collectively, the chapters in this anthology explore how various axes of lived identity interact with a growing movement to consider fandom as a lifestyle category, ultimately contending that sartorial practices are central to fan expression but also indicative of the primacy of fandom in contemporary taste cultures.