While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a “friend to homemakers” for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. “She” was actually the women of the Home Service Department who signed Betty’s name. Eventually, Betty Crocker’s local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America’s First Lady of Food.
Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.
The author of The Desert, the book that made the American landscape accessible to the mainstream mind, was much less like his fellow environmental prophets John Muir and Henry David Thoreau than he would have had us believe. Van Dyke claimed to have wandered "alone on horseback for thousands of miles through the American Southwest and northern Mexico," as readers of The Desert—now in the millions since the book was published in 1901—were told. He did not. In The Secret Life of John C. Van Dyke, Teague and Wild unmask the desert saint with Van Dyke’s own recently discovered letters. These letters depict a privileged, patrician, and pampered member of the upper-class. His incriminating correspondence reveals that he saw most of the desert from plush railroad cars and grand hotel rooms. In the introduction, the editors clear up many misconceptions scholars currently hold about Van Dyke’s ecological principles, about his outdoorsmanship, and about his trip through the desert itself. As the centennial of the publication of The Desert approaches, this lively collection of letters helps set the record straight. The John C. Van Dyke unveiled in The Secret Life is a more varied character than we had supposed—still worthy of much admiration for his remarkable accomplishments, but still mysterious, and not the man we thought him to be.
In one of those rare books that allows us to see the world not as we’ve never seen it before, but as we see it daily without knowing, Victoria Nelson illuminates the deep but hidden attraction the supernatural still holds for a secular mainstream culture that forced the transcendental underground and firmly displaced wonder and awe with the forces of reason, materialism, and science.
In a backward look at an era now drawing to a close, The Secret Life of Puppets describes a curious reversal in the roles of art and religion: where art and literature once took their content from religion, we came increasingly to seek religion, covertly, through art and entertainment. In a tour of Western culture that is at once exhilarating and alarming, Nelson shows us the distorted forms in which the spiritual resurfaced in high art but also, strikingly, in the mass culture of puppets, horror-fantasy literature, and cyborgs: from the works of Kleist, Poe, Musil, and Lovecraft to Philip K. Dick and virtual reality simulations. At the end of the millennium, discarding a convention of the demonized grotesque that endured three hundred years, a Demiurgic consciousness shaped in Late Antiquity is emerging anew to re-divinize the human as artists like Lars von Trier and Will Self reinvent Expressionism in forms familiar to our pre-Reformation ancestors. Here as never before, we see how pervasively but unwittingly, consuming art forms of the fantastic, we allow ourselves to believe.
Throughout the four hundred thousand years that humanity has been collecting fossils, sea urchin fossils, or echinoids, have continually been among the most prized, from the Paleolithic era, when they decorated flint axes, to today, when paleobiologists study them for clues to the earth’s history.
In The Star-Crossed Stone, Kenneth J. McNamara, an expert on fossil echinoids, takes readers on an incredible fossil hunt, with stops in history, paleontology, folklore, mythology, art, religion, and much more. Beginning with prehistoric times, when urchin fossils were used as jewelry, McNamara reveals how the fossil crept into the religious and cultural lives of societies around the world—the roots of the familiar five-pointed star, for example, can be traced to the pattern found on urchins. But McNamara’s vision is even broader than that: using our knowledge of early habits of fossil collecting, he explores the evolution of the human mind itself, drawing striking conclusions about humanity’s earliest appreciation of beauty and the first stirrings of artistic expression. Along the way, the fossil becomes a nexus through which we meet brilliant eccentrics and visionary archaeologists and develop new insights into topics as seemingly disparate as hieroglyphics, Beowulf, and even church organs.
An idiosyncratic celebration of science, nature, and human ingenuity, The Star-Crossed Stone is as charming and unforgettable as the fossil at its heart.
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