cover of book
 

Finding Betty Crocker: The Secret Life of America’s First Lady of Food
by Susan Marks
University of Minnesota Press, 2007
Paper: 978-0-8166-5018-7
Library of Congress Classification TX649.C76M37 2007
Dewey Decimal Classification 641.5092

ABOUT THIS BOOK
ABOUT THIS BOOK

While Betty Crocker is often associated with 1950s happy homemaking, she originally belonged to a different generation. Created in 1921 as a “friend to homemakers” for the Washburn Crosby Company (a forerunner to General Mills) in Minneapolis, her purpose was to answer consumer mail. “She” was actually the women of the Home Service Department who signed Betty’s name. Eventually, Betty Crocker’s local radio show on WCCO expanded, and audiences around the nation tuned her in, tried her money-saving recipes, and wrote Betty nearly 5,000 fan letters per day. In Finding Betty Crocker, Susan Marks offers an utterly unique look at the culinary and marketing history of America’s First Lady of Food.


Susan Marks is a writer/producer/director with her own production company, Lazy Susan Productions.


Nearby on shelf for Home economics / Cooking: