front cover of Bachelors and Bunnies
Bachelors and Bunnies
The Sexual Politics of Playboy
Carrie Pitzulo
University of Chicago Press, 2011

For a lot of people, thoughts about the sexual politics of Playboy run along the lines of what Gloria Steinem reportedly once told Hugh Hefner: “A woman reading Playboy feels a little like a Jew reading a Nazi manual.” Hefner’s magazine celebrates men as swinging bachelors and women as objects of desire; ergo, it’s sexist.


Not so fast, says Carrie Pitzulo. With Bachelors and Bunnies, she delves into the history of the magazine to reveal its surprisingly strong record of support for women’s rights and the modernization of sexual and gender roles. Taking readers behind the scenes of Playboy’s heyday, Pitzulo shows how Hefner’s own complicated but thoughtful perspective on modern manhood, sexual liberation, and feminism played into debates—both in the editorial offices and on the magazine’s pages—about how Playboy’s trademark “girl next door” appeal could accommodate, acknowledge, and even honor the changing roles and new aspirations of women in postwar America. Revealing interviews with Hugh Hefner and his daughter (and later Playboy CEO) Christie Hefner, as well as with a number of editors and even Playmates, show that even as the magazine continued to present a romanticized notion of gender difference, it again and again demonstrated a commitment to equality and expanded opportunities for women.


Offering a surprising new take on a twentieth-century icon, Bachelors and Bunnies goes beyond the smoking jacket and the centerfold to uncover an unlikely ally for the feminist cause.

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front cover of From the Dance Hall to Facebook
From the Dance Hall to Facebook
Teen Girls, Mass Media, and Moral Panic in the United States, 1905-2010
Shayla Thiel-Stern
University of Massachusetts Press, 2014
From the days of the penny press to the contemporary world of social media, journalistic accounts of teen girls in trouble have been a mainstay of the U.S. news media. Often the stories represent these girls as either victims or whores (and sometimes both), using journalistic storytelling devices and news-gathering practices that question girls' ability to perform femininity properly, especially as they act in public recreational space. These media accounts of supposed misbehavior can lead to moral panics that then further silence the voices of teenagers and young women.

In From the Dance Hall to Facebook, Shayla Thiel-Stern takes a close look at several historical snapshots, including working-class girls in dance halls of the early 1900s; girls' track and field teams in the 1920s to 1940s; Elvis Presley fans in the mid-1950s; punk rockers in the late 1970s and early 1980s; and girls using the Internet in the early twenty-first century. In each case, issues of gender, socioeconomic status, and race are explored within their historical context. The book argues that by marginalizing and stereotyping teen girls over the past century, mass media have perpetuated a pattern of gendered crisis that ultimately limits the cultural and political power of the young women it covers.
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Love, Sex, Gender, and Superheroes
Jeffrey A. Brown
Rutgers University Press, 2022
Impossibly muscular men and voluptuous women parade around in revealing, skintight outfits, and their romantic and sexual entanglements are a key part of the ongoing drama. Such is the state of superhero comics and movies, a genre that has become one of our leading mythologies, conveying influential messages about gender, sexuality, and relationships.

Love, Sex, Gender, and Superheroes examines a full range of superhero media, from comics to films to television to merchandising. With a keen eye for the genre’s complex and internally contradictory mythology, comics scholar Jeffrey A. Brown considers its mixed messages. Superhero comics may reinforce sex roles with their litany of phallic musclemen and slinky femme fatales, but they also blur gender binaries with their emphasis on transformation and body swaps. Similarly, while most heroes have heterosexual love interests, the genre prioritizes homosocial bonding, and it both celebrates and condemns gendered and sexualized violence. 
 
With examples spanning from the Golden Ages of DC and Marvel comics up to recent works like the TV series The Boys, this study provides a comprehensive look at how superhero media shapes our perceptions of love, sex, and gender.
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Mediating Gender in Post-Authoritarian South Korea
Michelle Cho and Jesook Song
University of Michigan Press, 2024
Mediating Gender in Post-Authoritarian South Korea focuses on the relationship between media representation and gender politics in South Korea. Its chapters feature notable voices of South Korea’s burgeoning sphere of gender critique enabled by social media, doing what no other academic volume has yet accomplished in the sphere of Anglophone studies on this topic. Seeking to interrogate the role of popular media in establishing and shaping gendered common sense, this volume fosters cross-disciplinary conversations linked by the central thesis that gender discourse and representation are central to the politics, aesthetics, and economics of contemporary South Korea. In the post-authoritarian period (the late 1980s to the #MeToo present), media representation and popular discourse changed the gender conventions that are found at the core of civic, political, and cultural debates. 

Mediating Gender in Post-Authoritarian South Korea maps the ways in which popular media and public discourse make the social dynamics of gender visible and open them up for debate and dismantling. In presenting innovative new research on the ways in which popular ideas about gender gain concrete form and political substance through mass mediation, the book’s contributors investigate the discursive production of gender in contemporary South Korea through trends, tropes, and thematics, as popular media become the domain in which new gendered subjectivities and relations transpire. The essays in this volume present cases and media objects that span multiple media and platforms, introducing new ways of thinking about gender as a platform and a conceptual infrastructure in the post-authoritarian era.
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Public Negotiations
Gender and Journalism in Contemporary US Latina/o Literature
Ariana E. Vigil
The Ohio State University Press, 2019
Ariana E. Vigil’s interdisciplinary study, Public Negotiations: Gender and Journalism in Contemporary US Latina/o Literature examines how the boundaries of the Latina/o public sphere are negotiated through mass media.  : Focusing on a wide range of twentieth- and twenty-first-century Latina/o literary texts that feature Latina/o media figures—works by Lucha Corpi, Oscar Zeta Acosta, Cherríe Moraga, and Rubén Salazar, among others—Vigil examines the relationship between Latina/o media and Latina/o publics and reflects on how literature demonstrates a sustained interest in this relationship.
Vigil also reveals how these conversations inevitably engage with gender concerns, showing how the role of gender in this relationship is neither static nor consistent over time. Examining how these works represent such things as gendered Latina/o counter publics, how Central American–American communities are gendered in relation to other US Latina/o communities, how and why gendered expressions of Latinidad are produced and marketed, and how print media provides an important space for dissemination of diverse ideas, Public Negotiations considers the way in which gender functions in terms of both the construction and reception of a Latina/o public in a transnational space. Through thorough examination and with deep insight, Vigil shows how literature can invaluably reflect current and historical issues surrounding media and the public sphere and help us imagine new, hopefully better, possibilities.
 
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front cover of Queerbaiting and Fandom
Queerbaiting and Fandom
Teasing Fans through Homoerotic Possibilities
Joseph Brennan
University of Iowa Press, 2019

In this first-ever comprehensive examination of queerbaiting, fan studies scholar Joseph Brennan and his contributors examine cases that shed light on the sometimes exploitative industry practice of teasing homoerotic possibilities that, while hinted at, never materialize in the program narratives. Through a nuanced approach that accounts for both the history of queer representation and older fan traditions, these essayists examine the phenomenon of queerbaiting across popular TV, video games, children’s programs, and more.

Contributors: Evangeline Aguas, Christoffer Bagger, Bridget Blodgett, Cassie Brummitt, Leyre Carcas, Jessica Carniel, Jennifer Duggan, Monique Franklin, Divya Garg, Danielle S. Girard, Mary Ingram-Waters, Hannah McCann, Michael McDermott, E. J. Nielsen, Emma Nordin, Holly Eva Katherine Randell-Moon, Emily E. Roach, Anastasia Salter, Elisabeth Schneider, Kieran Sellars, Isabela Silva, Guillaume Sirois, Clare Southerton

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front cover of Spectatorship
Spectatorship
Shifting Theories of Gender, Sexuality, and Media
Edited by Roxanne Samer and William Whittington
University of Texas Press, 2017

Media platforms continually evolve, but the issues surrounding media representations of gender and sexuality have persisted across decades. Spectator: The University of Southern California Journal of Film and Television Criticism has published groundbreaking articles on gender and sexuality, including some that have become canonical in film studies, since the journal’s founding in 1982. This anthology collects seventeen key articles that will enable readers to revisit foundational concerns about gender in media and discover models of analysis that can be applied to the changing media world today.

Spectatorship begins with articles that consider issues of spectatorship in film and television content and audience reception, noting how media studies has expanded as a field and demonstrating how theories of gender and sexuality have adapted to new media platforms. Subsequent articles show how new theories emerged from that initial scholarship, helping to develop the fields of fandom, transmedia, and queer theory. The most recent work in this volume is particularly timely, as the distinctions between media producers and media spectators grow more fluid and as the transformation of media structures and platforms prompts new understandings of gender, sexuality, and identification. Connecting contemporary approaches to media with critical conversations of the past, Spectatorship thus offers important points of historical and critical departure for discussion in both the classroom and the field.

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