The successive battles of The Wilderness and Spotsylvania Court House opened Lt. Gen. Ulysses S. Grant’s 1864 Overland Campaign. As the first confrontation between Union and Confederate leaders Grant and Gen. Robert E. Lee, these two bloody battles signaled the new reality of war. The fighting at the Battle of The Wilderness, immediately followed by the Battle of Spotsylvania Court House, was costly for both sides, and while the Union army could replace its losses, Lee’s Army of Northern Virginia could not. It would be exactly one year from Grant’s orders to Gen. George G. Meade stating that Lee’s army would be his objective until the surrender at Appomattox.
Decisions at The Wilderness and Spotsylvania Court House introduces readers to critical decisions made by Confederate and Union commanders throughout the two costly meetings. Dave Townsend examines the decisions that prefigured the action and shaped the course of each battle as it unfolded. Rather than a linear history of the battles, Townsend’s discussion of the critical decisions presents readers with a vivid blueprint of the battles’ developments. Exploring the critical decisions in this way allows the reader to progress from a sense of what happened in these battles to why they happened as they did.
Complete with maps and a guided tour, Decisions at The Wilderness and Spotsylvania Court House is an indispensable primer, and readers looking for concise introductions to the battles can tour this sacred ground—or read about it at their leisure—with key insights into the battles and a deeper understanding of the Civil War itself.
Decisions at The Wilderness and Spotsylvania Court House is the seventh in a series of books that will explore the critical decisions of major campaigns and battles of the Civil War.
Following the invasion of Iraq in 2003 the U.S. military found itself in a battle with a lethal and adaptive insurgency, where the divisions between enemy and ally were ambiguous at best, and working with the local population was essential for day-to-day survival. From the lessons they learned during multiple tours of duty in Iraq, two American veterans have penned The Defense of Jisr al-Doreaa, an instructional parable of counterinsurgency that addresses the myriad of difficulties associated with war in the postmodern era.
In this tactical primer based on the military classic The Defence of Duffer’s Drift, a young officer deployed for the first time in Iraq receives ground-level lessons about urban combat, communications technology, and high-powered weaponry in an environment where policy meets reality. Over the course of six dreams, the inexperienced soldier fights the same battle again and again, learning each time—the hard way—which false assumptions and misconceptions he needs to discard in order to help his men avoid being killed or captured. As the protagonist struggles with his missions and grapples with the consequences of his mistakes, he develops a keen understanding of counterinsurgency fundamentals and the potential pitfalls of working with the native population.
Accompanied here by the original novella that inspired it, The Defense of Jisr al-Doreaa offers an invaluable resource for cadets and junior military leaders seeking to master counterinsurgency warfare—as well as general readers seeking a deeper understanding of the wars in Iraq and Afghanistan. Just as its predecessor has been a hallmark of military instruction, The Defense of Jisr al-Doreaa will draw the road map for counterinsurgency in the postmodern world.
Visit a website for the book here: www.defenseofJAD.com
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the second edition of his comprehensive guidebook, Marketing to Moviegoers, veteran film and TV journalist Robert Marich plumbs the depths of the strategies and tactics used by studios to market their films to consumers. Packed with real life examples and useful data, this new edition blends practical, up-to-date information with theory to clearly explain all aspects of promoting motion pictures.
Marketing to Moviegoers: A Handbook of Strategies and Tactics takes readers carefully through all of the key components of film marketing. From creative strategy, market research, and advertising to publicity, product placement, and distribution to theaters, Marich's book covers everything film professionals need to know to mount a successful marketing campaign. Each chapter contains a wealth of useful information—including the historical background of the business, sample market research documents and advertising budgets, comments from successful industry insiders, and over thirty-five tables—and offers intriguing insight into the strategies of modern promotion.
Most other film marketing books focus mainly on marketing by independent distributors, but Marich specifically outlines the marketing methods of the six major Hollywood studios, which are notoriously secretive about these methods, while also detailing the marketing plans of the independent and foreign film sectors. In addition, he examines in depth the effectiveness of both new and old media, especially the ways in which the advent of the Internet has both helped and hindered the movie marketing process.
While many books have been written on the business-to-business aspect of film promotion, Marich's volume is one of the few that focuses on the methods used to sell motion pictures to those who truly make or break a film's success—the public.
This essential reference contains detailed examples, more than twenty illustrations, and a comprehensive glossary of marketing terms. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all film professionals and filmmaking students.
While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of his comprehensive guidebook, Marketing to Moviegoers: A Handbook of Strategies and Tactics, veteran film and TV journalist Robert Marich plumbs the depths of the methods used by studios to market their films to consumers. Updates to the third edition include a chapter on marketing movies using digital media; an insightful discussion of the use of music in film trailers; new and expanded materials on marketing targeted toward affinity groups and awards; fresh analysis of booking contracts between theaters and distributors; a brief history of indie film marketing; and explorations of the overlooked potential of the drive-in theater and the revival of third-party-financed movie campaigns.
While many books have been written on the business-to-business aspect of film promotion, Marich’s volume is one of the few that focuses on the techniques used to sell motion pictures to those in a position to truly make or break a film—the public. A highly navigable handbook that breaks down a complicated process into manageable strategies in an easy-to-read style, Marketing to Moviegoers is a must for all professionals and students in today’s rapidly evolving film industry.
From practical to philosophical considerations, this succinct, clear presentation of medical malpractice issues is a valuable resource for the classroom and the reference shelf. Frank M. McClellan illustrates the multitude of considerations that impact the merit of each case, never losing sight of the importance of preserving human dignity in malpractice lawsuits.
Early chapters urge the evaluation of legal, medical, and ethical standards, especially the Standard of Care. Part II focuses on assessing and proving compensatory and punitive damages, Part III sets out guidelines for intelligence gathering, medical research, choosing expert witnesses, and preparing for trial.
Students of law, medicine, and public health, as well as lawyers and health care professionals, will find in Medical Malpractice a valuable text or reference book. "Problems" in twelve of the thirteen chapters illustrate the range of issues that can arise in malpractice suits. An appendix lists leading cases that have shaped medical malpractice law.
The Tactics of Toleration examines the preconditions and limits of toleration during an age in which Europe was sharply divided along religious lines. During the Age of Religious Wars, refugee communities in borderland towns like the Rhineland city of Wesel were remarkably religiously diverse and culturally heterogeneous places. Examining religious life from the perspective of Calvinists, Lutherans, Mennonites, and Catholics, this book examines how residents dealt with pluralism during an age of deep religious conflict and intolerance. Based on sources that range from theological treatises to financial records and from marriage registries to testimonies before secular and ecclesiastical courts, this project offers new insights into the strategies that ordinary people developed for managing religious pluralism during the Age of Religious Wars.
Historians have tended to emphasize the ways in which people of different faiths created and reinforced religious differences in the generations after the Reformation’s break-up of Christianity, usually in terms of long-term historical narratives associated with modernization, including state building, confessionalization, and the subsequent rise of religious toleration after a century of religious wars. In contrast, Jesse Spohnholz demonstrates that although this was a time when Christians were engaged in a series of brutal religious wars against one another, many were also learning more immediate and short-term strategies to live alongside one another. This book considers these “tactics for toleration” from the vantage point of religious immigrants and their hosts, who learned to coexist despite differences in language, culture, and religion. It demands that scholars reconsider toleration, not only as an intellectual construct that emerged out of the Enlightenment, but also as a dynamic set of short-term and often informal negotiations between ordinary people, regulating the limits of acceptable and unacceptable behavior.
Published by University of Delaware Press. Distributed worldwide by Rutgers University Press.Contemporary war is as much a quest for decisive technological, organizational, and doctrinal superiority before the fighting starts as it is an effort to destroy enemy militaries during battle. Armed forces that are not actively fighting are instead actively reengineering themselves for success in the next fight and imagining what that next fight may look like. Twenty-First Century Military Innovation outlines the most theoretically important themes in contemporary warfare, especially as these appear in distinctive innovations that signal changes in states’ warfighting capacities and their political goals.
Marcus Schulzke examines eight case studies that illustrate the overall direction of military innovation and important underlying themes. He devotes three chapters to new weapons technologies (drones, cyberweapons, and nonlethal weapons), two chapters to changes in the composition of state military forces (private military contractors and special operations forces), and three chapters to strategic and tactical changes (targeted killing, population-centric counterinsurgency, and degradation). Each case study includes an accessible introduction to the topic area, an overview of the ongoing scholarly debates surrounding that topic, and the most important theoretical implications. An engaging overview of the themes that emerge with military innovation, this book will also attract readers interested in particular topic areas.
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