In 1983, anthropologist Richard Pace began his fieldwork in the Amazonian community of Gurupá one year after the first few television sets arrived. On a nightly basis, as the community’s electricity was turned on, he observed crowds of people lining up outside open windows or doors of the few homes possessing TV sets, intent on catching a glimpse of this fascinating novelty. Stoic, mute, and completely absorbed, they stood for hours contemplating every message and image presented. So begins the cultural turning point that is the basis of Amazon Town TV, a rich analysis of Gurupá in the decades during and following the spread of television.

Pace worked with sociologist Brian Hinote to explore the sociocultural implications of television’s introduction in this community long isolated by geographic and communication barriers. They explore how viewers change their daily routines to watch the medium; how viewers accept, miss, ignore, negotiate, and resist media messages; and how television’s influence works within the local cultural context to modify social identities, consumption patterns, and worldviews.

With a breadwinner dad, a homemaker mom, and squeaky-clean kids, the 1950s television family has achieved near mythological status as a model of what real families "ought" to be. Yet feature films of the period often portrayed families in trouble, with parents and children in conflict over appropriate values and behaviors. Why were these representations of family apparently so far apart?

Nina Leibman analyzes many feature films and dozens of TV situation comedy episodes from 1954 to 1963 to find surprising commonalities in their representations of the family. Redefining the comedy as a family melodrama, she compares film and television depictions of familial power, gender roles, and economic attitudes. Leibman's explorations reveal how themes of guilt, deceit, manipulation, anxiety, and disfunctionality that obviously characterize such movies as Rebel without a Cause,A Summer Place, and Splendor in the Grass also crop up in such TV shows as The Adventures of Ozzie and Harriet,Father Knows Best,Leave It to Beaver,The Donna Reed Show, and My Three Sons.

Drawing on interviews with many of the participants of these productions, archival documents, and trade journals, Leibman sets her discussion within a larger institutional history of 1950s film and television. Her discussions shed new light not only on the reasons for both media's near obsession with family life but also on changes in American society as it reconfigured itself in the postwar era.