front cover of Metaculture
Metaculture
How Culture Moves through the World
Greg Urban
University of Minnesota Press, 2001

It is one thing to comprehend how culture makes its way through the world in those cases where something old is reproduced in the same physical shape-where, for example, a song is sung or a story retold. It is another thing altogether, as Greg Urban demonstrates, to think about cultural motion when something new is created-a new song or a new story. And this, the creating of new culture, is the overarching value of the contemporary world, as well as the guiding principle of the capitalist entrepreneur.  

From the Declaration of Independence to the movie Babe, from the Amazon River to the film studio, from microscopic studies of the words making up myths and books to the large-scale forces of conquest, conversion, and globalization that drive history, Urban follows the clues to a startling revelation: "metaculture" makes the modern, entrepreneurial form of culture possible. In Urban’s work we see how metaculture, in its relationship to newness, explains the peculiar shape of modern society and its institutions, from the prevalence of taste and choice to the processes of the public sphere, to the centrality of persuasion and hegemony within the nation.

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front cover of Metaphysical Community
Metaphysical Community
The Interplay of the Senses and the Intellect
By Greg Urban
University of Texas Press, 1996

Winner, Senior Book Prize, American Ethnological Society

Starting with the post-structuralist idea that truth systems are lodged in discourse, and that discourse varies from society to society, Greg Urban seeks to discover the nature and extent of that variation. His journey to an Amerindian society in which dreams are more prominent than everyday aspects of the sensible world leads him to radically reformulate one of the main problematics of Western thought: the relationship between our sensations of the world and the understandings we form of them.

Metaphysical Community proposes that this dichotomy comes from the interplay between two sides of discourse-its intelligible side as a carrier of meanings, and its sensible side as thing-in-the-world that must be replicated. This insight leads to the heart of the book-the exploration of the uneasy tension that binds experience and understanding, phenomena and noumena.

Urban challenges basic assumptions that underlie social and cultural anthropology and much of the social sciences and humanities. His provocative insights will be of interest to all those concerned with anthropology, cultural studies, literary criticism, the sociology and politics of culture, and philosophy.

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front cover of Natural Histories of Discourse
Natural Histories of Discourse
Edited by Michael Silverstein and Greg Urban
University of Chicago Press, 1996
Is culture simply a more or less set text we can learn to read? Since the early 1970s, the notion of culture-as-text has animated anthropologists and other analysts of culture. Michael Silverstein and Greg Urban present this stunning collection of cutting-edge ethnographies arguing that the divide between fleeting discursive practice and formed text is a constructed one, and that the constructional process reveals "culture" to those who can interpret it.

Eleven original essays of "natural history" range in focus from nuptial poetry of insult among Wolof griots to case-based teaching methods in first-year law-school classrooms. Stage by stage, they give an idea of the cultural processes of "entextualization" and "contextualization" of discourse that they so richly illustrate. The contributors' varied backgrounds include anthropology, psychiatry, education, literary criticism, and law, making this collection invaluable not only to anthropologists and linguists, but to all analysts of culture.

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