In The Enigma of Ethnicity Wilbur Zelinsky draws upon more than half a century of exploring the cultural and social geography of an ever-changing North America to become both biographer and critic of the recent concept of ethnicity. In this ambitious and encyclopedic work, he examines ethnicity's definition, evolution, significance, implications, and entanglements with other phenomena as well as the mysteries of ethnic identity and performance.
Zelinsky begins by examining the ways in which “ethnic groups” and “ethnicity” have been defined; his own definitions then become the basis for the rest of his study. He next focuses on the concepts of heterolocalism—the possibility that an ethnic community can exist without being physically merged—and personal identity—the relatively recent idea that one can concoct one's own identity. In his final chapter, which is also his most provocative, he concentrates on the multifaceted phenomenon of multiculturalism and its relationship to ethnicity. Throughout he includes a close look at African Americans, Hispanics, and Jews as well as such less-studied groups as suburbanized Japanese, Cubans in Washington, Koreans, Lithuanian immigrants in Chicago, Estonians in New Jersey, Danish Americans in Seattle, and Finns.
Reasonable, nonpolemical, and straightforward, Zelinsky's text is invaluable for readers wanting an in-depth overview of the literature on ethnicity in the United States as well as a well-thought-out understanding of the meanings and dynamics of ethnic groups, ethnicity, and multiculturalism.

 For fifty years geographer Wilbur Zelinsky has charted the social, cultural, and historical map of the American experience. A self-confessed incurable landscape voyeur, he has produced order and pattern from massive amounts of data, zestfully finding societal meaning in the terra incognita of our postmodern existence. Now he has gathered his most original and exciting explorations into a volume that captures the nature and dynamics of this remarkable phenomenon we call the United States of America. Each the product of Zelinsky's joyous curiosity, these energetic essays trace the innermost contours of our bewildering American reality.

Today it is taken as a given that the United States has undergone a nationwide process of homogenization—that a country once rich in geographic and cultural diversity has subsided into a placeless sameness. The American population, after all, spends much of its time shopping or eating in look-alike chain or franchise operations, driving along featureless highways built to government specifications, sitting in anonymous airports, and sleeping in forgettable motels.

In this book, cultural geographer Wilbur Zelinsky challenges that nearly universal view and reaches a paradoxical conclusion: that American land and society are becoming more uniform and more diverse at the same time. After recounting the many ways in which modern technologies, an advanced capitalist market system, and a potent central political establishment have standardized the built landscape of the country's vast territory and its burgeoning population over the past two hundred and fifty years, he also considers the vigor of countervailing forces. In a carefully balanced assessment, he documents steady increases in the role of the unpredictable, in the number and variety of arbitrarily located places and activities, and the persistence of basic cultural diversities. Contrary to popular perceptions, place-to-place differences in spoken language, religion, and political behavior have not diminished or disappeared. In fact, Zelinsky shows, novel cultural regions and specialized cities have been emerging even as a latter-day version of regionalism and examples of neo-localism are taking root in many parts of the United States.