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Strategic Communications in Healthcare: Building Trust, Reputation and Impact is a landmark textbook that combines innovative approaches to communication with the enduring principles that drive effectiveness, influence, and results. Drawing on the real-world expertise of nationally recognized leaders Rose Glenn and David Jarrard—along with a who’s who of senior healthcare communicators and educators—this hands-on guide brings together trust-building, messaging, crisis response, culture, brand, patient experience, research, measurement, AI, and more foundational elements into a cohesive framework for students and professionals alike.

Strategic Planning for Public Libraries is a complete planning toolkit. This book provides a framework that any library, whether it serves urban, suburban, or rural communities, can use as a basis for its strategic planning.

Supported by research conducted across more than 200 public library professionals and in-depth interviews with more than twenty library directors and leaders throughout the country, this book addresses some of the key areas of strategic planning that librarians care about most:

• Engaging the community
• Measuring progress against the plan
• Reaching non-users
• Creating a living document that can be continually updated
• How to conduct a community assessment
• Engaging staff

Follows ordinary people as they move through the Algerian city of Oran, navigating the politically charged context of postcolonialism.

In this book, anthropologist Stephanie Love examines ordinary Algerians’ hope for a better future through what she calls “everyday urban poetics,” focusing on the country’s second-largest city of Oran. Examining linguistic forms including placenames, jokes, metaphors, anecdotes, and code-switches along with urban forms including monuments, buildings, and street layouts, Love shows how popular imaginaries of resistance are inscribed in Oran’s language and cityscapes.

Love argues that these everyday urban poetics constitute a street-based language that has helped Algerians find ways around oppressive censorship, reckon with painful pasts, and develop what she views as a politically fertile creative insurgency. This is particularly true in the wake of the 2019 uprising known as Hirak (“the movement”) that found Algerians challenging the legitimacy of the postcolonial regime through large-scale demonstrations and protests. Analyzing phenomena as diverse as efforts to preserve buildings and monuments, the informal renaming of streets and landmarks, and the development of women-led associations encouraging education and open discourse, Love shows how new forms of political life can be developed and sharpened in everyday speech.

2016 CHOICE  OUTSTANDING ACADEMIC TITLE AND JANE JACOBS URBAN COMMUNICATION BOOK AWARD FINALIST

Explores how the suburban imaginary, composed of the built environment and imaginative texts, functions as a resource for living out the “good life”

Starting with the premise that suburban films, residential neighborhoods, chain restaurants, malls, and megachurches are compelling forms (topos) that shape and materialize the everyday lives of residents and visitors, Greg Dickinson’s Suburban Dreams offers a rhetorically attuned critical analysis of contemporary American suburbs and the “good life” their residents pursue.

Dickinson’s analysis suggests that the good life is rooted in memory and locality, both of which are foundations for creating a sense of safety central to the success of suburbs. His argument is situated first in a discussion of the intersections among buildings, cities, and the good life and the challenges to these relationships wrought by the twentieth and twenty-first centuries. The argument then turns to rich, fully-embodied analyses of suburban films and a series of archetypal suburban landscapes to explore how memory, locality, and safety interact in constructing the suburban imaginary. Moving from the pastoralism of residential neighborhoods and chain restaurants like Olive Garden and Macaroni Grill, through the megachurch’s veneration of suburban malls to the mixed-use lifestyle center’s nostalgic invocation of urban downtowns, Dickinson complicates traditional understandings of the ways suburbs situate residents and visitors in time and place.

The analysis suggests that the suburban good life is devoted to family. Framed by the discourses of consumer culture, the suburbs often privilege walls and roots to an expansive vision of worldliness. At the same time, developments such as farmers markets suggest a continued striving by suburbanites to form relationships in a richer, more organic fashion.

Dickinson’s work eschews casually dismissive attitudes toward the suburbs and the pursuit of the good life. Rather, he succeeds in showing how by identifying the positive rhetorical resources the suburbs supply, it is in fact possible to engage with the suburbs intentionally, thoughtfully, and rigorously. Beyond an analysis of the suburban imaginary, Suburban Dreams demonstrates how a critical engagement with everyday places can enrich daily life. The book provides much of interest to students and scholars of rhetoric, communication studies, public memory, American studies, architecture, and urban planning.

The sixteen-volume Handbook of Middle American Indians, completed in 1976, has been acclaimed the world over as the single most valuable resource ever produced for those involved in the study of Mesoamerica. When it was determined in 1978 that the Handbook should be updated periodically, well-known cultural anthropologist Victoria Reifler Bricker was selected to be general editor.

This second volume of the Supplement is devoted to Mesoamerican languages. It differs in both scope and content from its forerunner, Volume 5 of the Handbook of Middle American Indians: Linguistics, which presents a general survey of Middle American linguistics and descriptions of Classical Nahuatl, Yucatec, Quiche, Popoluca, Zapotec, Mazatec, Pame, and Chontal de Oaxaca.

The aim of the present volume is to provide detailed sketches of five additional languages: Mixe, Chichimeco Jonaz, Choltí, Tarascan, and Huastec. All the grammatical sketches deal with the phonology, morphology, and syntax of the languages treated; most cover discourse as well. Taken together, these new essays represent a substantial enrichment of the earlier Handbook volume on linguistics. Alone, the Supplement stands as an invaluable reference guide for all who are interested in learning about these important and heretofore poorly treated languages of Middle America.

Shedding light on international and transnational writing studies, this edited collection addresses the complexities of research and writing across global contexts. Based on the observation that knowledge-making transcends national borders and is contingent upon the interplay of local cultures and practices, the contributors to the volume contradict the notion that knowledge circulates freely in a “flat world.” Presenting diverse perspectives on writing research, they showcase the need for mutual understanding across borders and reflect the rich tapestry of writing research traditions worldwide, emphasizing interconnectedness and collective insight rather than hierarchical models of knowledge dissemination. Supporting International Writing Studies Research encourages readers and researchers to engage with and respect scholarship beyond English-language contexts, advocates for collaborative global dialogues in writing education, and underscores the importance of continued efforts to incorporate diverse scholarly voices and methodologies in the evolving landscape of writing studies.

• Instruction
• Services
• Cross-Campus Collaborations
• Resources
• Spaces

• The Higher Education Landscape
• The Role of Academic Libraries
• Looking Outward to Community, For-Profit, and International Organizations
• Evaluating Needs and Measuring Success