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First popularized during the 1950s, the concept of “brainwashing” is often viewed as an example of Cold War paranoia, an amusing relic of a bygone era. Yet as Matthew W. Dunne shows in this study, over time brainwashing came to connote much more than a sinister form of Communist mind control, taking on broader cultural and political meanings. 

Moving beyond well-known debates over Korean War POWs and iconic cultural texts like The Manchurian Candidate, Dunne explores the impact of the idea of brainwashing on popular concerns about freedom, individualism, loyalty, and trust in authority. By the late 1950s the concept had been appropriated into critiques of various aspects of American life such as an insistence on conformity, the alleged “softening” of American men, and rampant consumerism fueled by corporate advertising that used “hidden” or “subliminal” forms of persuasion. Because of these associations and growing anxieties about the potential misuse of psychology, concerns about brainwashing contributed to a new emphasis on individuality and skepticism toward authority in the 1960s. The notion even played an unusual role in the 1968 presidential race, when Republican frontrunner George Romney's claim that he had been “brainwashed” about the Vietnam War by the Johnson administration effectively destroyed his campaign.

In addition to analyzing the evolving meaning of brainwashing over an extended period of time, A Cold War State of Mind explores the class and gender implications of the idea, such as the assumption that working-class POWs were more susceptible to mind control and that women were more easily taken in by the manipulations of advertisers.

On June 8, 1982, Ronald Reagan delivered a historic address to the British Parliament, promising that the United States would give people around the world “a voice in their own destiny” in the struggle against Soviet totalitarianism. While British Prime Minister Margaret Thatcher celebrated Reagan’s visit and thanked him for putting “freedom on the offensive,” over 100,000 Britons marched from Hyde Park to Trafalgar Square to protest his arrival and call for nuclear disarmament. Reagan’s homecoming was equally eventful, with 1,000,000 protesters marking his return with a rally for nuclear disarmament in Central Park—the largest protest in American history up to that point.

Employing a wide range of previously unexamined primary sources, Anthony M. Eames demonstrates how the Reagan and Thatcher administrations used innovations in public diplomacy to build back support for their foreign policy agendas at a moment of widespread popular dissent. A Voice in Their Own Destiny traces how competition between the governments of Reagan and Thatcher, the Anglo-American antinuclear movement, and the Soviet peace offensive sparked a revolution in public diplomacy.

Using archival sources, newspapers accounts, and trade publications, Stole demonstrates that the war elevated and magnified the seeming contradictions of advertising and allowed critics of these practices one final opportunity to corral and regulate the institution of advertising. Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and labeling for consumer products, which would render most advertising irrelevant. Ultimately the postwar climate of political intolerance and reverence for free enterprise quashed critical investigations into the advertising industry. While advertising could be criticized or lampooned, the institution itself became inviolable.

In this work, Sean Dettman traces an observable correlation over the course of late summer 1940 between the bombings of London and other UK cities and the changing attitude of the American people towards adopting a moderate pro-aid position, and argues that these processes were aided by pro-aid US journalists who deployed a positive Blitz narrative centered on themes of resilience, courage, and fortitude. This shift in US public opinion allowed the Roosevelt Administration and pro-aid pressure groups to advance conversations in Washington towards aiding Britain, even at the risk of war.

Dettman also argues that this shift in opinion was caused by fear that a Nazi victory would threaten US national security and the American way of life, rather than an interest in expanding pro-democratic structures and institutions in Britain. 

Whereas the vast body of literature examining US public opinion during the ‘Great Debate’ reduces the Blitz narrative to a minor cause, America and the Blitz demonstrates how the Blitz narrative influenced domestic conversations regarding US national security and the American way of life. The author reveals that when the events and themes of the Blitz come into dialogue with conversations about US aid to Britain and national security, the traditional narrative changes.

America and the Blitz offers a new framework for understanding the ‘Great Debate,’ revealing the relationship between US journalists’ Blitz narrative and its effect on US public opinion towards aiding Britain and the ascendancy of American global power.