Architects of Affluence: The Tsutsumi Family and the Seibu Enterprises in Twentieth-Century Japan
Harvard University Press, 1994
Cloth: 978-0-674-04360-2 | Paper: 978-0-674-04361-9
Library of Congress Classification HD2756.2.J3H38 1994
Dewey Decimal Classification 338.830952
Cloth: 978-0-674-04360-2 | Paper: 978-0-674-04361-9
Library of Congress Classification HD2756.2.J3H38 1994
Dewey Decimal Classification 338.830952
ABOUT THIS BOOK | REVIEWS
ABOUT THIS BOOK
The interrelated Seibu and Saison enterprise groups have shaped Japanese consumer culture and made the Tsutsumi family fabulously rich. Beginning with the colorful founder, Yasujiro Tsutsumi, Thomas Havens traces the family's fortunes through the rise of its various companies. He examines the strategic thinking, management styles, and marketing techniques of Yasujiro and his sons; explains how the companies have prospered outside Japan's zaibatsu and keiretsu business establishments; and demonstrates how the Seibu enterprises have shifted Japanese culture from a frugal, hardworking society to a New Breed that takes affluence for granted.
See other books on: Affluence | Architects | Conglomerate corporations | Japan | Twentieth - Century Japan
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