Consumer Demand in the United States: Analyses and Projections, 2nd and enlarged edition
Harvard University Press, 1970
Cloth: 978-0-674-16601-1
Library of Congress Classification HC110.C6H6 1970
Dewey Decimal Classification 339.470973
Cloth: 978-0-674-16601-1
Library of Congress Classification HC110.C6H6 1970
Dewey Decimal Classification 339.470973
ABOUT THIS BOOK
ABOUT THIS BOOK
In 1966, the Journal of Marketing said of the first edition, it "takes a long stride in bridging the gap" between econometricians and business and "affords a sophisticated understanding of the future contours of consumer demand in a period of great change." This extensive revision is based on new figures; it includes information on other countries and projected demand for over eighty products to 1975.
See other books on: Analyses | Consumer Behavior | Consumption (Economics) | Economic forecasting | Projections
See other titles from Harvard University Press
