Demystifying Marketing: A guide to the fundamentals for engineers
The Institution of Engineering and Technology, 2007
eISBN: 978-0-86341-706-1 | Paper: 978-0-86341-806-8
See other books on: Forsyth, Patrick | guide | Technology & Engineering
See other titles from The Institution of Engineering and Technology
eISBN: 978-0-86341-706-1 | Paper: 978-0-86341-806-8
ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
Marketing is a big topic. It is complex, vital - and yet too often misunderstood.
See other books on: Forsyth, Patrick | guide | Technology & Engineering
See other titles from The Institution of Engineering and Technology
