This title is no longer available from this publisher at this time. To let the publisher know you are interested in the title, please email bv-help@uchicago.edu.





Media and Dependency in South Africa: A Case Study of the Press and the Ciskei “Homeland”
by Les Switzer
Ohio University Press, 1998
Paper: 978-0-89680-130-1
Library of Congress Classification DT846.C57S95 1985
Dewey Decimal Classification 302.2340968

ABOUT THIS BOOK | AUTHOR BIOGRAPHY
ABOUT THIS BOOK

Switzer looks at how South Africa’s communications industry, the largest and most powerful on the continent, promotes dependency among the subject African populations. This study of the Ciskei “Homeland”, which has long been a fountainhead of African nationalism and a zone of conflict between blacks and whites, focuses on the privately owned, commercial press and its role in helping to frame a consensus in support of the political, economic and ideological values of the ruling alliance.


The conceptual framework employed differs from that normally used in communications research. Further, Switzer offers an alternative methodology which attempts to show how researchers can conceptualize the purposes behind news, entertainment and advertising and to measure the extent to which mediated reality does and does not conform to the lives of the people. This work, then, is of interest to workers in communications as well as to those who are concerned with development in South Africa and, indeed, in the entire non-Western world.



See other books on: Blacks | Mass media | Media | Political Economy | South Africa
See other titles from Ohio University Press
Nearby on shelf for :