Introduction 1
1. Conceptualizing Mediatization: Contexts, Traditions, Arguments 14
2. Looking Beyond the Field: Development of the Mediatization
Research Agenda 25
3. Mediation and Reception: Some Theoretical and Methodological
Connections in Latin American Communication Studies 38
4. Mediated Perception and the Mediatization of Seeing:
Perspectives for Researching Visual Communication with
a Mediatization Lens 53
5. Eliseo Verón’s Semio-anthropological Concept of Mediatization:
Its Relevance for an Historic and Systematic Approach in the
Field of Communication Theory 72
6. Beyond the Theoretical Conversations on the Origins of
Mediatizations: A Post-disciplinary Exchange 87
7. Interview with Eliseo Verón: ‘Television, This “Massive”
Phenomenon that We Know Is Condemned to Disappear 104
8. Interview with Friedrich Krotz: ‘Technologies of Communication
Are Becoming Media if People Use Them such that They Are
Institutionalized in Culture and Society 112
9. The Web’s People: Mediatization and Transformation of the
Political Sphere 122
10. “Travel like a Local”: The Mediatization of Alternative
City Tourism, and Its Social Consequences 137
11. Recommender Systems: The Interplay between Asymmetry
Spaces and the Mediatization of Access and Circulation 152
12. Musical Mediatizations: Platforms and Social Spaces 168
13. The Dispute over ‘Gender’ in Current Mediatization: Between
Passion, Empowerment and Disciplined Sexualities 181
14. Conclusion: On the Possibility of Intellectual Trading Zones 198
Index 211