"A significant contribution to media studies, African studies, and decolonial scholarship. Its strengths lie in the analytical and conceptual depth of its theory and method, in its empirical material from Northern Ghana, and in its methodological contribution."

"Richly researched. . . . For a world that has been left to its own devices for a long time, the lives and occupations of the book's subjects and this book itself are acts of resistance. Mohammed's writing shines when she delves into the film industry, from its history to its modern distribution. There’s so much to learn here."

"Not simply a study of Ghanaian media; it is a manifesto for epistemic decolonisation with implications for global media scholarship. . . . Essential reading for researchers working on African media, Indigenous knowledge systems, oral traditions, language politics, postcolonial media industries and decolonial methodologies. . . . A landmark text."

"While critiquing historical and structural encounters that produce inequity, the book offers a path forward through the embrace of indigenous epistemologies not as alternative ways of knowing but as the way of knowing. . . . This book is essential reading for scholars of decolonization who will find in it a grounded demonstration of how to do decolonial work."

"This book is part of an unstoppable tidal shift in the center of knowledge production's gravity from Eurocentrism. Mohammed convincingly illustrates that the world takes on intricate hues and shapes when processed from the lens of indigeneity—a powerful tool to transform Africa(ns)."

"Drawing from lived experience in Northern Ghana, collectively coproduced knowledge, attention to the materiality of language, and a radical feminist subaltern analysis, Mohammed offers a bold intervention in how we should theorize mediated culture in the global capitalist and colonial present." 

"In this truly foundational contribution to scholarship on decolonizing African media studies, Mohammed combines innovative methodological approaches into excavating local agencies in African media productions grounded in indigenous epistemologies within the emerged digital mediascape. Her focus on Indigenous language media practices in Northern Ghana, an area often ignored by researchers, enables her to bring to media scholarship a historical view of subaltern media practices to theorize the political economy of media practice and consumption within the local, the national, and the global. I strongly recommend this book to all cultural studies and postcolonial media scholars."