The Platform Company will help you tackle your organization's key strategic challenges with out-of-the box concepts based on solid principles from game theory and ecology. Building blocks are introduced in an easy-to-read story of an executive on safari and translated into practical steps and methods. The book addresses the key challenges confronting any organization, such as branding, sales channels, innovation, supply chain, strategy formation, leadership, and purpose.

Jan-Jacob Koomen wrote The Platform Company based on his experiences as start-up entrepreneur at Adnovate, digital strategy consultant at BearingPoint, factory manager, and in connected medical devices at Unilever. He is currently CCO at the wholesale platform MegaGroup. He obtained a MSc from TU Delft and training at JIPM-Tokyo, IMD-Lausanne, and Yale-New Haven.

Introduction: The start of the six-day journey
1. Utilitarian brands: Reimagining brand value creation in a connected audience
2. Channel conflict: Building rich revenue through value adding channels
3. Innovation in the crowd: Switching attention from startup to scaleup
4. Supply chain competition: Creating localized, personalized, and relevant value leadership
5. Platform company: Designing a platform to achieve a sustainable competitive position
6. Leading through purpose: Defining the core value that your organization is meant to produce