How was frontier expansion rationalized in the Americas during the late nineteenth century? As new states fleshed out expanded national maps, how did they represent their advances? Were there any distinct pan-American patterns? The renowned anthropologist and human rights advocate David Maybury-Lewis saw the Latin American frontiers as relatively unknown physical spaces as well as unexplored academic “territory.” He invited eight specialists to explore public narratives of the expansion of Argentina, Brazil, Chile, and the western regions of Canada and the United States during the late nineteenth century, a time when those who then identified as “Americans” claimed territories in which indigenous peoples, who were now seen as economic and political obstacles, lived. The authors examine the narrative forms that stirred or rationalized expansion, and emphasize their impact on the native residents.
The authors illustrate the variety and the similarities of these nationalist ideas and experiences, which were generally expressed in symbolic and cultural terms rather than on simple materialist or essentialist grounds. The cases also point out that civic nationalism, often seem as inclusive and more benign than ethnic nationalism, can produce similarly destructive human and cultural ends. The essays thus suggest a view of nationalism as a theoretical concept, and of frontier expansion as a historical phenomenon.
How outdoor industry marketing promotes an image of “the wilderness” as an unpeopled haven
Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in recreational spaces. Combining social media analysis, digital ethnography, and historical research, Joseph Whitson offers nuanced insights into more than a century of the outdoor recreation industry’s marketing strategies, unraveling its complicity in settler colonialism.
Complicating the narrative of outdoor recreation as a universal good, Whitson introduces the concept of “wildernessing” to describe the physical, legal, and rhetorical production of pristine, empty lands that undergirds the outdoor recreation industry, a process that further disenfranchises Indigenous people from whom these lands were stolen. He demonstrates how companies such as Patagonia and REI align with the mining and drilling industries in their need to remove Indigenous peoples and histories from valuable lands. And he describes the ways Indigenous and decolonial activists are subverting and resisting corporate marketing strategies to introduce new narratives of place.
Through the lens of environmental justice activism, Marketing the Wilderness reconsiders the ethics of recreational land use, advocating for engagement with issues of cultural representation and appropriation informed by Indigenous perspectives. As he discusses contemporary public land advocacy around places such as Bears Ears National Monument, Whitson focuses on the deeply fraught relationship between the outdoor recreation industry and Indigenous communities. Emphasizing the power of the corporate system and its treatment of land as a commodity under capitalism, he shows how these tensions shape the American idea of “wilderness” and what it means to fight for its preservation.
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When it became public that Osama bin Laden’s death was announced with the phrase “Geronimo, EKIA!” many Native people, including Geronimo’s descendants, were insulted to discover that the name of a Native patriot was used as a code name for a world-class terrorist. Geronimo descendant Harlyn Geronimo explained, “Obviously to equate Geronimo with Osama bin Laden is an unpardonable slander of Native America and its most famous leader.” The Militarization of Indian Country illuminates the historical context of these negative stereotypes, the long political and economic relationship between the military and Native America, and the environmental and social consequences. This book addresses the impact that the U.S. military has had on Native peoples, lands, and cultures. From the use of Native names to the outright poisoning of Native peoples for testing, the U.S. military’s exploitation of Indian country is unparalleled and ongoing.
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