front cover of Containment Culture
Containment Culture
American Narratives, Postmodernism, and the Atomic Age
Alan Nadel
Duke University Press, 1995
Alan Nadel provides a unique analysis of the rise of American postmodernism by viewing it as a breakdown in Cold War cultural narratives of containment. These narratives, which embodied an American postwar foreign policy charged with checking the spread of Communism, also operated, Nadel argues, within a wide spectrum of cultural life in the United States to contain atomic secrets, sexual license, gender roles, nuclear energy, and artistic expression. Because these narratives were deployed in films, books, and magazines at a time when American culture was for the first time able to dominate global entertainment and capitalize on global production, containment became one of the most widely disseminated and highly privileged national narratives in history.
Examining a broad sweep of American culture, from the work of George Kennan to Playboy Magazine, from the movies of Doris Day and Walt Disney to those of Cecil B. DeMille and Alfred Hitchcock, from James Bond to Holden Caulfield, Nadel discloses the remarkable pervasiveness of the containment narrative. Drawing subtly on insights provided by contemporary theorists, including Baudrillard, Foucault, Jameson, Sedgwick, Certeau, and Hayden White, he situates the rhetoric of the Cold War within a gendered narrative powered by the unspoken potency of the atom. He then traces the breakdown of this discourse of containment through such events as the Bay of Pigs invasion and the Free Speech Movement at Berkeley, and ties its collapse to the onset of American postmodernism, typified by works such as Catch–22 and The Man Who Shot Liberty Valence.
An important work of cultural criticism, Containment Culture links atomic power with postmodernism and postwar politics, and shows how a multifarious national policy can become part of a nation’s cultural agenda and a source of meaning for its citizenry.
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Desiring the Bomb
Communication, Psychoanalysis, and the Atomic Age
Calum L. Matheson
University of Alabama Press, 2019
A timely interdisciplinary study that applies psychoanalysis and the rhetorical tradition of the sublime to examine the cultural aftermath of the Atomic Age

Every culture throughout history has obsessed over various “end of the world” scenarios. The dawn of the Atomic Age marked a new twist in this tale. For the first time, our species became aware of its capacity to deliberately destroy itself. Since that time the Bomb has served as an organizing metaphor, a symbol of human annihilation, a stand-in for the unspeakable void of extinction, and a discursive construct that challenges the limits of communication itself. The parallel fascination with and abhorrence of nuclear weapons has metastasized into a host of other end-of-the-world scenarios, from global pandemics and climate change to zombie uprisings and asteroid collisions.

Desiring the Bomb: Communication, Psychoanalysis, and the Atomic Age explores these world-ending fantasies through the lens of psychoanalysis to reveal their implications for both contemporary apocalyptic culture and the operations of language itself. What accounts for the enduring power of the Bomb as a symbol? What does the prospect of annihilation suggest about language and its limits? Thoroughly researched and accessibly written, this study expands on the theories of Kenneth Burke, Jacques Lacan, Sigmund Freud, and many others from a variety of disciplines to arrive at some answers to these questions.

Calum L. Matheson undertakes a series of case studies—including the Trinity test site, nuclear war games, urban shelter schemes, and contemporary survivalism—and argues that contending with the anxieties (individual, social, cultural, and political) born of the Atomic Age depends on rhetorical conceptions of the “real,” an order of experience that cannot be easily negotiated in language. Using aspects of media studies, rhetorical theory, and psychoanalysis, the author deftly engages the topics of Atomic Age survival, extinction, religion, and fantasy, along with their enduring cultural legacies, to develop an account of the Bomb as a signifier and to explore why some Americans have become fascinated with fantasies of nuclear warfare and narratives of postapocalyptic rebirth.
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The Dragon's Tail
Americans Face the Atomic Age
Robert A. Jacobs
University of Massachusetts Press, 2009
When President Harry Truman introduced the atomic bomb to the world in 1945, he described it as a God-given harnessing of "the basic power of the universe." Six days later a New York Times editorial framed the dilemma of the new Atomic Age for its readers: "Here the long pilgrimage of man on Earth turns towards darkness or towards light." American nuclear scientists, aware of the dangers their work involved, referred to one of their most critical experiments as "tickling the dragon's tail."

Even after Hiroshima and Nagasaki, most Americans may not have been sure what an atomic bomb was or how it worked. But they did sense that it had fundamentally changed the future of the human race. In this book, Robert Jacobs analyzes the early impact of nuclear weapons on American culture and society. He does so by examining a broad range of stories, or "nuclear narratives," that sought to come to grips with the implications of the bomb's unprecedented and almost unimaginable power.

Beginning with what he calls the "primary nuclear narrative," which depicted atomic power as a critical agent of social change that would either destroy the world or transform it for the better, Jacobs explores a variety of common themes and images related to the destructive power of the bomb, the effects of radiation, and ways of surviving nuclear war. He looks at civil defense pamphlets, magazines, novels, and films to recover the stories the U.S. government told its citizens and soldiers as well as those presented in popular culture.

According to Jacobs, this early period of Cold War nuclear culture—from 1945 to the banning of above-ground testing in 1963—was distinctive for two reasons: not only did atmospheric testing make Americans keenly aware of the presence of nuclear weapons in their lives, but radioactive fallout from the tests also made these weapons a serious threat to public health, separate from yet directly linked to the danger of nuclear war.
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