front cover of The Birth of Whiteness
The Birth of Whiteness
Race and the Emergence of United States Cinema
Edited by Daniel Leonard Bernardi
Rutgers University Press, 1996

As indelible components of the history of the United States, race and racism have permeated nearly all aspects of life: cultural, economic, political, and social.  In this first anthology on race in early cinema, fourteen scholars examine the origins,  dynamics, and ramifications of racism and Eurocentrism and the resistance to both during the early years of American motion pictures. Any discussion of racial themes and practices in any arena inevitably begins with the definition of race. Is race an innate and biologically determined "essence" or is it a culturally constructed category? Is the question irrelevant?  Perhaps race exists as an ever-changing historical and social formation that, regardless of any standard definition, involves exploitation, degradation, and struggle. In his introduction, Daniel Bernardi writes that "early cinema has been a clear partner in the hegemonic struggle over the meaning of race" and that it was steadfastly aligned with a Eurocentric world view at the expense of those who didn't count as white.

The contributors to this work tackle these problems and address such subjects as biological determinism, miscegenation, Manifest Destiny, assimilation, and nativism and their impact on early cinema. Analyses of The Birth of a Nation, Romona, Nanook of the North and Madame Butterfly and the directorial styles of D. W. Griffith, Oscar Micheaux, and Edwin Porter are included in the volume.

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front cover of Narrative Landmines
Narrative Landmines
Rumors, Islamist Extremism, and the Struggle for Strategic Influence
Bernardi, Daniel Leonard
Rutgers University Press, 2012

2012 Outstanding Co-Authored Book of the Year by the 2013 Distinguished Scholarship Awards Committee for the International and Intercultural Communication Division (IICD) of the National Communication Association (NCA)

Islamic extremism is the dominant security concern of many contemporary governments, spanning the industrialized West to the developing world. Narrative Landmines explores how rumors fit into and extend narrative systems and ideologies, particularly in the context of terrorism, counter-terrorism, and extremist insurgencies. Its concern is to foster a more sophisticated understanding of how oral and digital cultures work alongside economic, diplomatic, and cultural factors that influence the struggles between states and non-state actors in the proverbial battle of hearts and minds. Beyond face-to-face communication, the authors also address the role of new and social media in the creation and spread of rumors.

 As narrative forms, rumors are suitable to a wide range of political expression, from citizens, insurgents, and governments alike, and in places as distinct as Singapore, Iraq, and Indonesia—the case studies presented for analysis. The authors make a compelling argument for understanding rumors in these contexts as “narrative IEDs,” low-cost, low-tech weapons that can successfully counter such elaborate and expansive government initiatives as outreach campaigns or strategic communication efforts. While not exactly the same as the advanced technological systems or Improvised Explosive Devices to which they are metaphorically related, narrative IEDs nevertheless operate as weapons that can aid the extremist cause.

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Reality Squared
Televisual Discourse on the Real
Friedman, James
Rutgers University Press, 2002

Reality Squared develops the scholarly discussion of the aesthetic of realism, documentary conventions, and modes of television broadcasting, in sophisticated new directions.  Friedman’s historical perspective is especially valuable since so much discussion of the new aesthetic of realism on television fails to take into account similar trends throughout television history.”—Ellen Seiter, professor of communication, University of California at San Diego

Reality Squared offers a rich variety of insights into the way television and new media make us believe in the worlds they represent. Spanning across the decades of early live TV to contemporary digital culture, this volume is an important history, not only of media but alsoof our perception of reality itself.”—Lynn Spigel, University of Southern California and author of Welcome to the Dreamhouse 

Through the 1980s and 1990s, the television industry and its critics have identified and promoted the re-emergence of “reality-based” television. During the past two decades, this type of programming has come to play a major role in both production decisions and network strategy. At the beginning of the twenty-first century, viewers’ desire for “reality TV” shows no signs of diminishing, as evidenced by the meteoric rise of shows such as Who Wants to be a Millionaire, Survivor, and MTV’s Real World

Although debates concerning the relationship between representational media and reality have occupied scholars and artists for quite some time, a surprisingly small number of books have examined this subject. As the title suggests, Reality Squared examines the representation of reality within the squared televisual viewing frame, as

well as the exponential growth of these representational programs on broadcast, cable TV, and even beyond, to the worldwide web. The contributors approach the issues surrounding television and reality from a wide range of theoretical and methodological perspectives. Topics include: the internet, the impact of global news events, weather predictions on the Weather Channel, and the representation of criminality on America’s

Most Wanted. This diverse volume contributes to the ongoing conversation about reality and representation, history and fiction, text and context, and the “inside” and “outside” of that box we call television.

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front cover of Star Trek and History
Star Trek and History
Race-ing toward a White Future
Bernardi, Daniel Leonard
Rutgers University Press, 1998
Star Trek is an enduring icon in American popular culture. For many viewers, the science fiction series represents the bold exploration of the unknown and the humanistic respect of the foreign and the alien. In fact, it is Star Trek's vision of a utopian future where humans no longer engage in racism, sexism, capitalism, among other "-isms" that many fans claim is the main reason for their loyalty. But is the visionary Trek future world truly colorblind?

Star Trek and History traces the shifting and reforming meaning of race articulated throughout the Star Trek television series, feature films, and fan community. Daniel Bernardi investigates and politicizes the presentation of race in Star Trek in the original series of the 1960s, the feature films and television spin-offs of the 1980s and 1990s, and the current fan community on the Internet. Through both critical and historical analysis, the book proposes a method of studying the framing of race in popular film and television that integrates sociology, critical theory, and cultural studies.

Bernardi examines the representational and narrative functions of race in Star Trek and explores how the meaning of race in the science fiction series has been facilitated or constrained by creative and network decision-making, by genre, by intertextuality, and by fans. He interprets how the changing social and political movements of the times have influenced the production and meaning of Trek texts and the ways in which the ongoing series negotiated and reflected these turbulent histories. Most significantly, Bernardi tells us why is it important for readers to better understand the articulation of race in this enduring icon of American popular culture.
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