The history of the study of popular culture in American academia since its (re)introduction in 1967 is filled with misunderstanding and opposition. From the first, proponents of the study of this major portion of American culture made clear that they were interested in making popular culture a supplement to the usual courses in such fields as literature, sociology, history, philosophy, and the other humanities and social sciences; nobody proposed that study of popular culture replace the other disciplines, but many suggested that it was time to reexamine the accepted courses and see if they were still viable. Opposition to the status quo always causes anxiety and opposition, but when the issues are clarified, often opposition and anxiety melt away, as they now are doing.
     Anxiety and opposition were generated on another level when people in academic and curricular power felt that voices were being raised that questioned their credentials and control. They flailed out with every argument at their command, generally thinking only of their self interest and not that of the students and the future of academic education. Generally this wall of opposition has also been breached.
    The Popular Culture Association and its many friends and backers in academia, in the United States and abroad, has demonstrated that the study of our everyday and dominant culure should be taken seriously, understandingly and analytically, just as all other aspects of culture should be. Taken that way the study can be useful in developing better educated and responsible citizens from the cradle to the grave. The humanities and social sciences are too important for any portion—especially the majority portion—to be ignored or downplayed. The study of popular culture constitutes a significant and important element, one that can be ignored only at peril.

Alabamians have always been a singing people. The settlers who moved into the various sections of the state brought with them songs which reflected their national origins and geographical backgrounds, and as they spread into the hills and over the lowlands they created new songs out of the conditions under which they lived. Also, they absorbed songs from outside sources whenever these pieces could be adapted to their sentiments and ways of life. Thus, by a process of memory, composition and recreation they developed a rich body of folk songs. The following collection a part of the effort to discover and preserve these songs.

This volume presents archeological studies in conjunction with cultural anthropological studies as a means to enhance popular culture studies. Scholar Malcolm K. Shuman points out that the study of archeology must be careful to chart the total human content of an artifact, because archeology “is a profoundly human (and humanizing) endeavor that cannot be divorced from the matrix of human life.” The other ten essays cover aspects of archeology and cultural anthropology, and the authors are meticulous in studying their subject in context.

The rituals of religion these days as practiced in the United States on television, have become big theatre, a big show. Televangelism is big business, amounting to billions of dollars each year. Televangelists discussed are Billy Graham, Jimmy Swaggert, Jerry Falwell, Jim and Tammy Bakker, Terry Cole-Whittaker, Marilyn Hickey, Danuto Rylko Soderman, and Beverly LaHaye.

Statistics indicate that more than half the population of America is illiterate or subliterate in the conventional sense, but very literate in other media such as television, sports, and leisure time activities. But statistics can lie or tell only half a fact. Since the languages of literacy are constantly expanding and developing, it is time that American educators, and the public in general, reexamine their definitions of literacy and the media in which we need to be literate. Therefore, educators must redefine literacy if they are to be realistic about its sources, uses, and values. The need is vital to a developing world.

This book demonstrates  the importance of the study of fetishes and fetishism in the study of popular culture. Some of the essays cover rather "conventional" manifestations in the world today; others demonstrate the fetishistic qualities of some unusual items. But all illustrate without any doubt that, like the icon, the ritual, and many other items in society, fetishes, fetishism and fetishists must be studied and understood before we can begin to understand the complexity of present-day society.

Popular Abstracts is a reference tool providing access to information appearing in past issues of three journals published by the Bowling Green Popular Press. Abstracts are included for each article appearing in the first ten volumes of The Journal of Popular Culture (1967–1977), the first five volumes of The Journal of Popular Film (1972–1977), and the first four volumes of Popular Music and Society (1971–1975).

The essays in this collection, written by some of the leading scholars in Popular Culture Studies, turn the page on the new millennium to see what are the directions of approach and the opportunities to be gained in recognition of the compelling need for studies in everyday cultures.