BiblioVault - Books about Consumption

Banana Cultures

Agriculture, Consumption, and Environmental Change in Honduras and the United States

By John Soluri

University of Texas Press, 2021

Bananas, the most frequently consumed fresh fruit in the United States, have been linked to Miss Chiquita and Carmen Miranda, "banana republics," and Banana Republic clothing stores—everything from exotic kitsch, to Third World dictatorships, to middle-class fashion. But how did the rise in banana consumption in the United States affect the banana-growing regions of Central America? In this lively, interdisciplinary study, John Soluri integrates agroecology, anthropology, political economy, and history to trace the symbiotic growth of the export banana industry in Honduras and the consumer mass market in the United States.

Beginning in the 1870s, when bananas first appeared in the U.S. marketplace, Soluri examines the tensions between the small-scale growers, who dominated the trade in the early years, and the shippers. He then shows how rising demand led to changes in production that resulted in the formation of major agribusinesses, spawned international migrations, and transformed great swaths of the Honduran environment into monocultures susceptible to plant disease epidemics that in turn changed Central American livelihoods. Soluri also looks at labor practices and workers' lives, changing gender roles on the banana plantations, the effects of pesticides on the Honduran environment and people, and the mass marketing of bananas to consumers in the United States. His multifaceted account of a century of banana production and consumption adds an important chapter to the history of Honduras, as well as to the larger history of globalization and its effects on rural peoples, local economies, and biodiversity.

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Beyond the Numbers

A Reader on Population, Consumption and the Environment

Edited by Laurie Ann Mazur; Foreword by Timothy Wirth

Island Press, 1994

Beyond the Numbers presents a thought-provoking series of essays by leading authorities on issues of population and consumption. The essays both define the poles of debate and explore common ground beyond the polarized rhetoric.

Specific chapters consider each of the broad topics addressed at the International Conference on Population and Development held in September 1994 in Cairo, Egypt. The essays are supplemented by sidebars and short articles featuring more-impassioned voices that highlight issues of interest not fully explored in the overviews.

As well as providing a sense of the difficulties involved in dealing with these issues, the essays make clear that constructive action is possible.

Topics covered include:

the interrelationships between population, economic growth, consumption, and development
the history of population and family planning efforts
gender equality and the empowerment of women
reproductive rights, reproductive health, family planning, health and mortality

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Buyers Beware

Insurgency and Consumption in Caribbean Popular Culture

Patricia Joan Saunders

Rutgers University Press, 2022

Buyers Beware offers a new perspective for critical inquiries about the practices of consumption in (and of) Caribbean popular culture. The book revisits commonly accepted representations of the Caribbean from “less respectable” segments of popular culture such as dancehall culture and 'sistah lit' that proudly jettison any aspirations toward middle-class respectability. Treating these pop cultural texts and phenomena with the same critical attention as dominant mass cultural representations of the region allows Patricia Joan Saunders to read them against the grain and consider whether and how their “pulp” preoccupation with contemporary fashion, music, sex, fast food, and television, is instructive for how race, class, gender, sexuality and national politics are constructed, performed, interpreted, disseminated and consumed from within the Caribbean.

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Buying into the Regime

Grapes and Consumption in Cold War Chile and the United States

Heidi Tinsman

Duke University Press, 2014

Buying into the Regime is a transnational history of how Chilean grapes created new forms of consumption and labor politics in both the United States and Chile. After seizing power in 1973, Augusto Pinochet embraced neoliberalism, transforming Chile’s economy. The country became the world's leading grape exporter. Heidi Tinsman traces the rise of Chile's fruit industry, examining how income from grape production enabled fruit workers, many of whom were women, to buy the commodities—appliances, clothing, cosmetics—flowing into Chile, and how this new consumerism influenced gender relations, as well as pro-democracy movements. Back in the United States, Chilean and U.S. businessmen aggressively marketed grapes as a wholesome snack. At the same time, the United Farm Workers and Chilean solidarity activists led parallel boycotts highlighting the use of pesticides and exploitation of labor in grape production. By the early-twenty-first century, Americans may have been better informed, but they were eating more grapes than ever.

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Come Buy, Come Buy

Shopping and the Culture of Consumption in Victorian Women’s Writing

Krista Lysack

Ohio University Press, 2008

From the 1860s through the early twentieth century, Great Britain saw the rise of the department store and the institutionalization of a gendered sphere of consumption. Come Buy, Come Buy considers representations of the female shopper in British women’s writing and demonstrates how women’s shopping practices are materialized as forms of narrative, poetic, and cultural inscription, showing how women writers emphasize consumerism as productive of pleasure rather than the condition of seduction or loss. Krista Lysack examines works by Christina Rossetti, Mary Elizabeth Braddon, George Eliot, and Michael Field, as well as the suffragette newspaper Votes for Women, in order to challenge the dominant construction of Victorian femininity as characterized by self-renunciation and the regulation of appetite.

Come Buy, Come Buy considers not only literary works, but also a variety of archival sources (shopping guides, women’s fashion magazines, household management guides, newspapers, and advertisements) and cultural practices (department store shopping, shoplifting and kleptomania, domestic economy, and suffragette shopkeeping). With this wealth of sources, Lysack traces a genealogy of the woman shopper from dissident domestic spender to aesthetic connoisseur, from curious shop-gazer to political radical.

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Consuming Desires

Consumption, Culture, and the Pursuit of Happiness

Edited by Roger Rosenblatt

Island Press, 1999

Consider this paradox: Ecologists estimate that it would take three planets Earth to provide an American standard of living to the entire world. Yet it is that standard of living to which the whole world aspires.

In Consuming Desires, award-winning writer and social commentator Roger Rosenblatt brings together a brilliant collection of thinkers and writers to shed light on the triumphs and tragedies of that disturbing paradox. The book represents a captivating salon, offering a rich and varied dialogue on the underlying roots of consumer culture and its pervasive impact on ourselves and the world around us. Each author offers a unique perspective, their layers of thoughts and insights building together to create a striking, multifaceted picture of our society and culture.

Jane Smiley probes the roots of consumerism in the emancipation of women from household drudgery afforded by labor-saving devices and technological innovation; Alex Kotlowitz describes the mutual reinforcement of fashion trends as poor inner-city kids and rich suburban kids strive to imitate each other; Bill McKibben discusses the significance, and the irony, of defining yourself not by what you buy, but by what you don't buy.

The essays range widely, but two ideas are central to nearly all of them: that consumption is driven by yearning and desire -- often unspoken, seemingly insatiable -- and that what prevents us from keeping our consumptive impulse in check is the western concept of self, the solitary and restless self, entitled to all it can pay for.

As Rosenblatt explains in his insightful introduction: "Individualism and desire are what makes us great and what makes us small. Freedom is our dream and our enemy. The essays touch on these paradoxes, and while all are too nuanced and graceful to preach easy reform, they give an idea of what reform means, where it is possible, and, in some cases, where it may not be as desirable as it appears."

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Consuming Youth

Vampires, Cyborgs, and the Culture of Consumption

Robert Latham

University of Chicago Press, 2002

From the novels of Anne Rice to The Lost Boys, from The Terminator to cyberpunk science fiction, vampires and cyborgs have become strikingly visible figures within American popular culture, especially youth culture. In Consuming Youth, Rob Latham explains why, showing how fiction, film, and other media deploy these ambiguous monsters to embody and work through the implications of a capitalist system in which youth both consume and are consumed.

Inspired by Marx's use of the cyborg vampire as a metaphor for the objectification of physical labor in the factory, Latham shows how contemporary images of vampires and cyborgs illuminate the contradictory processes of empowerment and exploitation that characterize the youth-consumer system. While the vampire is a voracious consumer driven by a hunger for perpetual youth, the cyborg has incorporated the machineries of consumption into its own flesh. Powerful fusions of technology and desire, these paired images symbolize the forms of labor and leisure that American society has staked out for contemporary youth.

A startling look at youth in our time, Consuming Youth will interest anyone concerned with film, television, and popular culture.

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Consumption and Violence

Radical Protest in Cold-War West Germany

Alexander Sedlmaier

University of Michigan Press, 2014

Combining the tools of political, social, cultural, and intellectual history, Consumption and Violence: Radical Protest in Cold-War West Germany explores strategies of legitimization developed by advocates of militant resistance to certain manifestations of consumer capitalism. The book contributes to a more sober evaluation of West German protest movements, not just terrorism, as it refrains from emotional and moral judgments, but takes the protesters’ approaches seriously, which, regarding consumer society, had a rational core. Political violence is not presented as the result of individual shortcomings, but emerges in relation to major societal changes, i.e., the unprecedented growth of consumption. This new perspective sheds important light on violence and radical protest in post-war Germany, as previous books have failed to examine to what extent these forms of resistance should be regarded as reactions to changing regimes of provision. Continuing the recently growing interest in the interdependence of countercultures and consumer society, the focus on violence gives the argument a unique twist, making the book thought-provoking and engaging.

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Consumption of Kuala Lumpur

Ziauddin Sardar

Reaktion Books, 2000

Kuala Lumpur is the postmodern city writ large, a city that, within the short span of a decade, has been transformed from a sleepy capital into a technological marvel with a thriving, diverse and affluent cultural life. Using anecdotes, classic Malay myths and tales, and observations based on real and imaginary wanderings through the city, Ziauddin Sardar traces Kuala Lumpur's origins and charts the remarkable changes experienced by the city and its people, including both the recent economic crisis and the vicious power struggle between Prime Minister Mahathir Mohamad and his ex-Deputy Anwar Ibrahim. Sardar shows how a collision of cultures (Malay, Chinese, Indian, indigenous, Western) has developed and re-emerged in the form of a new synthesis, inducing both a degree of disorientation and a unique sense of energy and excitement.

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Consumption, Population, and Sustainability

Perspectives From Science And Religion

Edited by Audrey R. Chapman, Rodney L. Petersen, and Barbara Smith-Moran

Island Press, 1999

The combined contributions of science and religion to resolving environmental problems are far greater than each could offer working in isolation. Scientific findings are central to understanding the impact of human populations on the environment, but a more ecologically sustainable future will require radical changes in values, lifestyle choices, and consumption patterns -- a revolution that falls squarely within the domain of the religious community.

Consumption, Population, and Sustainability is an outgrowth of a conference sponsored jointly by the Boston Theological Institute and the American Association for the Advancement of Science that brought together more than 250 scientists and people of religious faith to discuss the environmental impact of consumption patterns and population trends, and to consider alternative and more equitable value systems, economic arrangements, and technologies that will be necessary for achieving a more sustainable future. The book:

provides a brief history of the dialogue between science and religion on environmental issues
outlines potential contributions of the religious community to the debate about global sustainability
offers a science-based assessment of issues such as carrying capacity, sustainability indicators, and the environmental impacts of consumer-based lifestyles
considers religious and theological perspectives on consumption and population from a variety of viewpoints including Roman Catholic, Jewish, Greek Orthodox, and Islamic
examines the ethical and policy dimensions of reorienting today's consumer society to one more focused on values, spiritual growth, and relationships.

Both the scientific and religious communities can make important contributions to understanding and responding to the impact of population growth and consumption patterns on environmental sustainability. This volume represents a significant step in establishing an ongoing dialogue between the communities, and provides a thought-provoking overview of the issues for scientists, theologians, and anyone concerned with the future of global sustainability.

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Distant Reading

Performance, Readership, and Consumption in Contemporary Poetry

Peter Middleton

University of Alabama Press, 2005

A dynamic account of the history, practice, and theory of poetry as performance.

Distant Reading considers poetry as performance, offers new insights into its popularity, and proposes a new history of its origins. It also explores related issues concerning the reception of poetry, the impact of the computer on how we read poetry, the persistence of the letter "I" in poems by avant-garde poets, the strangeness of the line-break as a demand on the reader's attention, and the idea of the reader as consumer. These themes are connected by a historically contextualized and theoretically sophisticated discussion of contemporary American and British poets continuing to work in the modernist tradition.

The introductory essay establishes a new methodology that transforms close reading into what Middleton calls "distant reading," interpretive reading that acknowledges the distances that texts travel from their point of composition to readers in other geographical and historical locations. It indicates that poetic innovation is often driven by a desire on the part of the poet to make this distance do cultural work in the meanings that the poem generates.

Ultimately, Distant Reading treats poetry as a cultural practice that is always situated within specific sites of performance—recited on stage, displayed in magazines, laid out on a page, scrolled on the computer screen—rather than as a transcendent cloud of meaning tethered only to its words.

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Film Production and Consumption in Contemporary Taiwan

Cinema as a Sensory Circuit

Ya-Feng Mon

Amsterdam University Press, 2016

This book uses the potent case study of contemporary Taiwanese queer romance films to address the question of how capitalism in Taiwan has privileged the film industry at the expense of the audience's freedom to choose and respond to culture on its own terms. Interweaving in-depth interviews with filmmakers, producers, marketers, and spectators, Ya-Fong Mon takes a biopolitical approach to the question, showing how the industry uses investments in techno-science, ancillary marketing, and media convergence to seduce and control the sensory experience of the audience-yet that control only extends so far: volatility remains a key component of the film-going experience.

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The Heritage Turn in China

The Reinvention, Dissemination and Consumption of Heritage

Carol Ludwig

Amsterdam University Press, 2020

This edited volume focuses on heritage discourse and practice in China today as it has evolved from the 'heritage turn' that can be dated to the 1990s. Using a variety of disciplinary approaches to regionally and topically diverse case studies, the contributors to this volume show how particular versions of the past are selected, (re)invented, disseminated and consumed for contemporary purposes. These studies explore how the Chinese state utilises heritage not only for tourism, entertainment, educational and commercial purposes, but also as part of broader political strategies on both the national and international stage. Together, they argue that the Chinese state employs modes of heritage governance to construct new modernities while strengthening collective national identity in support of both its political legitimacy and its claim to status as an international superpower. The authors also consider ways in which state management of heritage is contested by some stakeholders whose embrace of heritage has a different purpose and meaning.

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The Making and Unmaking of the Haya Lived World

Consumption, Commoditization, and Everyday Practice

Brad Weiss

Duke University Press, 1996

At the center of this subtle ethnographic account of the Haya communities of Northwest Tanzania is the idea of a lived world as both the product and the producer of everyday practices. Drawing on his experience living with the Haya, Brad Weiss explores Haya ways of constructing and inhabiting their community, and examines the forces that shape and transform these practices over time. In particular, he shows how the Haya, a group at the fringe of the global economy, have responded to the processes and material aspects of money, markets, and commodities as they make and remake their place in a changing world.
Grounded in a richly detailed ethnography of Haya practice, Weiss’s analysis considers the symbolic qualities and values embedded in goods and transactions across a wide range of cultural activity: agricultural practice and food preparation, the body’s experience of epidemic disease from AIDS to the infant affliction of “plastic teeth,” and long-standing forms of social movement and migration. Weiss emphasizes how Haya images of consumption describe the relationship between their local community and the global economy. Throughout, he demonstrates that particular commodities and more general market processes are always material and meaningful forces with the potential for creativity as well as disruption in Haya social life. By calling attention to the productive dimensions of this spatial and temporal world, his work highlights the importance of human agency in not only the Haya but any sociocultural order.
Offering a significant contribution to the anthropological theories of practice, embodiment, and agency, and enriching our understanding of the lives of a rural African people, The Making and Unmaking of the Haya Lived World will interest historians, anthropologists, ethnographers, and scholars of cultural studies.

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The Mass Market for History Paintings in Seventeenth-Century Amsterdam

Production, Distribution, and Consumption

Angela Jager

Amsterdam University Press, 2020

Millions of paintings were produced in the Dutch Republic. The works that we currently know and see in museums constitute only the tip of the iceberg-the top-quality part. But what else was painted? This book explores the low-quality end of the seventeenth-century art market and outlines the significance of that production in the genre of history paintings, which in traditional art historical studies is usually linked to high prices, famous painters and elite buyers. Angela Jager analyses the producers, suppliers and consumers active in this segment to gain insight in this enormous market for cheap history paintings. What did the supply consist of in terms of quantity, quality, price and subject? Who produced all these works and which production methods did these painters employ? Who distributed these paintings, to whom, and which strategies were used to market them? Who bought these paintings, and why?

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Mex-Ciné

Mexican Filmmaking, Production, and Consumption in the Twenty-first Century

Frederick Luis Aldama

University of Michigan Press, 2013

Mex-Ciné offers an accessibly written, multidisciplinary investigation of contemporary Mexican cinema that combines industrial, technical, and sociopolitical analysis with analyses of modes of reception through cognitive theory. Mex-Ciné aims to make visible the twenty-first century Mexican film industry, its blueprints, and the cognitive and emotive faculties involved in making and consuming its corpus. A sustained, free-flowing book-length meditation, Mex-Ciné enriches our understanding of the way contemporary Mexican directors use specific technical devices, structures, and characterizations in making films in ways that guide the perceptual, emotive, and cognitive faculties of their ideal audiences, while providing the historical contexts in which these films are made and consumed.

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The Modern Girl Around the World

Consumption, Modernity, and Globalization

The Modern Girl Around the World Research Group

Duke University Press, 2008

During the 1920s and 1930s, in cities from Beijing to Bombay, Tokyo to Berlin, Johannesburg to New York, the Modern Girl made her sometimes flashy, always fashionable appearance in city streets and cafes, in films, advertisements, and illustrated magazines. Modern Girls wore sexy clothes and high heels; they applied lipstick and other cosmetics. Dressed in provocative attire and in hot pursuit of romantic love, Modern Girls appeared on the surface to disregard the prescribed roles of dutiful daughter, wife, and mother. Contemporaries debated whether the Modern Girl was looking for sexual, economic, or political emancipation, or whether she was little more than an image, a hollow product of the emerging global commodity culture. The contributors to this collection track the Modern Girl as she emerged as a global phenomenon in the interwar period.

Scholars of history, women’s studies, literature, and cultural studies follow the Modern Girl around the world, analyzing her manifestations in Germany, Australia, China, Japan, France, India, the United States, Russia, South Africa, and Zimbabwe. Along the way, they demonstrate how the economic structures and cultural flows that shaped a particular form of modern femininity crossed national and imperial boundaries. In so doing, they highlight the gendered dynamics of interwar processes of racial formation, showing how images and ideas of the Modern Girl were used to shore up or critique nationalist and imperial agendas. A mix of collaborative and individually authored chapters, the volume concludes with commentaries by Kathy Peiss, Miriam Silverberg, and Timothy Burke.

Contributors: Davarian L. Baldwin, Tani E. Barlow, Timothy Burke, Liz Conor, Madeleine Yue Dong, Anne E. Gorsuch, Ruri Ito, Kathy Peiss, Uta G. Poiger, Priti Ramamurthy, Mary Louise Roberts, Barbara Sato, Miriam Silverberg, Lynn M. Thomas, Alys Eve Weinbaum

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The Modernity Bluff

Crime, Consumption, and Citizenship in Côte d’Ivoire

Sasha Newell

University of Chicago Press, 2012

In Côte d’Ivoire, appearing modern is so important for success that many young men deplete their already meager resources to project an illusion of wealth in a fantastic display of Western imitation, spending far more than they can afford on brand name clothing, accessories, technology, and a robust nightlife. Such imitation, however, is not primarily meant to deceive—rather, as Sasha Newell argues in The Modernity Bluff, it is an explicit performance so valued in Côte d’Ivoire it has become a matter of national pride.

Called bluffeurs, these young urban men operate in a system of cultural economy where reputation is essential for financial success. That reputation is measured by familiarity with and access to the fashionable and expensive, which leads to a paradoxical state of affairs in which the wasting of wealth is essential to its accumulation. Using the consumption of Western goods to express their cultural mastery over Western taste, Newell argues, bluffeurs engage a global hierarchy that is profoundly modern, one that values performance over authenticity—highlighting the counterfeit nature of modernity itself.

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The Motherhood Business

Consumption, Communication, and Privilege

Edited by Anne Teresa Demo, Jennifer L. Borda, and Charlotte Kroløkke

University of Alabama Press, 2015

The Motherhood Business is a piercing collection of ten original essays that reveal the rhetoric of the motherhood industry. Focusing on the consumer life of mothers and the emerging entrepreneurship associated with motherhood, the collection considers how different forms of privilege (class, race, and nationality) inform discourses about mothering, consumption, mobility, and leisure.

The Motherhood Business follows the harried mother’s path into the anxious maelstrom of intelligent toys, healthy foods and meals, and educational choices. It also traces how some enterprising mothers leverage cultural capital and rhetorical vision to create thriving baby- and child-based businesses of their own, as evidenced by the rise of mommy bloggers and “mompreneurs”over the last decade.

Starting with the rapidly expanding global fertility market, The Motherhood Business explores the intersection of motherhood, consumption, and privilege in the context of fertility tourism, international adoption, and transnational surrogacy. The synergy between motherhood and the marketplace demonstrated across the essays affirms the stronghold of “intensive mothering ideology” in decisions over what mothers buy and how they brand their businesses even as that ideology evolves. Across diverse contexts, the volume also identifies how different forms or privilege shape how mothers construct their identities through their consumption and entrepreneurship.

Although social observers have long commented on the link between motherhood and consumerism, little has been written within the field of rhetoric. Penetrating and interdisciplinary, The Motherhood Business illuminates how consumer culture not only shapes contemporary motherhood but also changes in response to mothers who constitute a driving force of the economy.

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Museum Processes in China

The Institutional Regulation, Production and Consumption of the Art Museums in the Greater Pearl River Delta Region

Chui-fun Selina Ho

Amsterdam University Press, 2020

This book challenges the museum enterprise in China as a state monopoly and considers it as a new cultural agency that has emerged in the early twenty-first century. Following a constructive and multi-perspectival approach, it discusses the roles of political and cultural-economic agents, museum intermediaries, and museum publics in the interlinked processes of regulation, cultural production and consumption, and the issues of identity and representation faced by the art museums in the Greater Pearl River Delta Region. It broadly traces the art museum from its origin as a tool of nationalism and adoption as a vehicle of modernization in both nationalist and early communist periods, until its role in the present, as it reflects the contested and alternative representations, diverse publics, and fissured identities of the post-economic reform period of China.

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The Native Leisure Class

Consumption and Cultural Creativity in the Andes

Rudi Colloredo-Mansfeld

University of Chicago Press, 1999

In the Andean city of Otavalo, Ecuador, a cultural renaissance is now taking place against a backdrop of fading farming traditions, transnational migration, and an influx of new consumer goods. Recently, Otavalenos have transformed their textile trade into a prosperous tourist industry, exporting colorful weavings around the world.

Tracing the connections among newly invented craft traditions, social networks, and consumption patterns, Rudi Colloredo-Mansfeld highlights the way ethnic identities and class cultures materialize in a sensual world that includes luxurious woven belts, powerful stereos, and garlic roasted cuyes (guinea pigs). Yet this case reaches beyond the Andes. He shows how local and global interactions intensify the cultural expression of the world's emerging "native middle classes," at times leaving behind those unable to afford the new trappings of indigenous identity.

Colloredo-Mansfeld also comments on his experiences working as an artist in Otavalo. His drawings, along with numerous photographs, animate this engaging study in economic anthropology.

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One With Nineveh

Politics, Consumption, and the Human Future

Paul R. Ehrlich and Anne H. Ehrlich

Island Press, 2005

Named a Notable Book for 2005 by the American Library Association, One with Nineveh is a fresh synthesis of the major issues of our time, now brought up to date with an afterword for the paperback edition. Through lucid explanations, telling anecdotes, and incisive analysis, the book spotlights the three elephants in our global living room-rising consumption, still-growing world population, and unchecked political and economic inequity-that together are increasingly shaping today's politics and humankind's future. One with Nineveh brilliantly puts today's political and environmental debates in a larger context and offers some bold proposals for improving our future prospect.

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The Public Life of the Fetal Sonogram

Technology, Consumption, and the Politics of Reproduction

Taylor, Janelle S

Rutgers University Press, 2008

In The Public Life of the Fetal Sonogram, medical anthropologist Janelle S. Taylor analyzes the full sociocultural context of ultrasound technology and imagery. Drawing upon ethnographic research both within and beyond the medical setting, Taylor shows how ultrasound has entered into public consumer culture in the United States. The book documents and critically analyzes societal uses for ultrasound such as nondiagnostic "keepsake" ultrasound businesses that foster a new consumer market for these blurry, monochromatic images of eagerly awaited babies, and anti-abortion clinics that use ultrasound in an attempt to make women bond with the fetuses they carry, inciting a pro-life state of mind.

This book offers much-needed critical awareness of the less easily recognized ways in which ultrasound technology is profoundly social and political in the United States today.

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Regulating Football

Commodification, Consumption and the Law

Steve Greenfield and Guy Osborn

Pluto Press, 2001

Reluctant Capitalists

Bookselling and the Culture of Consumption

Laura J. Miller

University of Chicago Press, 2006

Over the past half-century, bookselling, like many retail industries, has evolved from an arena dominated by independent bookstores to one in which chain stores have significant market share. And as in other areas of retail, this transformation has often been a less-than-smooth process. This has been especially pronounced in bookselling, argues Laura J. Miller, because more than most other consumer goods, books are the focus of passionate debate. What drives that debate? And why do so many people believe that bookselling should be immune to questions of profit?

In Reluctant Capitalists, Miller looks at a century of book retailing, demonstrating that the independent/chain dynamic is not entirely new. It began one hundred years ago when department stores began selling books, continued through the 1960s with the emergence of national chain stores, and exploded with the formation of “superstores” in the 1990s. The advent of the Internet has further spurred tremendous changes in how booksellers approach their business. All of these changes have met resistance from book professionals and readers who believe that the book business should somehow be “above” market forces and instead embrace more noble priorities.

Miller uses interviews with bookstore customers and members of the book industry to explain why books evoke such distinct and heated reactions. She reveals why customers have such fierce loyalty to certain bookstores and why they identify so strongly with different types of books. In the process, she also teases out the meanings of retailing and consumption in American culture at large, underscoring her point that any type of consumer behavior is inevitably political, with consequences for communities as well as commercial institutions.

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Salvadoran Imaginaries

Mediated Identities and Cultures of Consumption

Cecilia M. Rivas

Rutgers University Press, 2014

Ravaged by civil war throughout the 1980s and 1990s, El Salvador has now emerged as a study in contradictions. It is a country where urban call centers and shopping malls exist alongside rural poverty. It is a land now at peace but still grappling with a legacy of violence. It is a place marked by deep social divides, yet offering a surprising abundance of inclusive spaces. Above all, it is a nation without borders, as widespread emigration during the war has led Salvadorans to develop a truly transnational sense of identity.

In Salvadoran Imaginaries, Cecilia M. Rivas takes us on a journey through twenty-first century El Salvador and to the diverse range of sites where the nation’s postwar identity is being forged. Combining field ethnography with media research, Rivas deftly toggles between the physical spaces where the new El Salvador is starting to emerge and the virtual spaces where Salvadoran identity is being imagined, including newspapers, literature, and digital media. This interdisciplinary approach enables her to explore the multitude of ways that Salvadorans negotiate between reality and representation, between local neighborhoods and transnational imagined communities, between present conditions and dreams for the future.

Everyday life in El Salvador may seem like a simple matter, but Rivas digs deeper, across many different layers of society, revealing a wealth of complex feelings that the nation’s citizens have about power, opportunity, safety, migration, and community. Filled with first-hand interviews and unique archival research, Salvadoran Imaginaries offers a fresh take on an emerging nation and its people.

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Shopping with Allah

Muslim Pilgrimage, Gender and Consumption in a Globalized World

Viola Thimm

University College London, 2023

A study of how the intersection of gender and Islam develops and changes in a pilgrimage-tourism nexus as part of capitalist and halal consumer markets.

Shopping with Allah illustrates the ways in which religion is mobilized in package tourism and how spiritual, economic, and gendered practices are combined in a form of tourism where the goal is not purely leisure but also ethical and spiritual cultivation. Drawing on extensive ethnographic fieldwork in Malaysia, the United Arab Emirates, and Oman, Thimm sheds light on how Islam and gender frame Malaysian religious tourism and pilgrimage to the Arabian Peninsula and raises many issues that are of great importance beyond these regional contexts.

This book also offers an innovative methodological-analytical toolkit to research mobility and intersectionality across sociogeographic scales. By bringing methodological holism into a fruitful engagement with the antiracist-feminist framework intersectionality, Thimm argues that hierarchical relationships, such as marginalization, power, and empowerment, can shift for an individual or a social group depending upon the social sphere.

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Socialist Fun

Youth, Consumption, and State-Sponsored Popular Culture in the Soviet Union, 1945–1970

Gleb Tsipursky

University of Pittsburgh Press, 2015

Most narratives depict Soviet Cold War cultural activities and youth groups as drab and dreary, militant and politicized. In this study Gleb Tsipursky challenges these stereotypes in a revealing portrayal of Soviet youth and state-sponsored popular culture.
The primary local venues for Soviet culture were the tens of thousands of klubs where young people found entertainment, leisure, social life, and romance. Here sports, dance, film, theater, music, lectures, and political meetings became vehicles to disseminate a socialist version of modernity. The Soviet way of life was dutifully presented and perceived as the most progressive and advanced, in an attempt to stave off Western influences. In effect, socialist fun became very serious business. As Tsipursky shows, however, Western culture did infiltrate these activities, particularly at local levels, where participants and organizers deceptively cloaked their offerings to appeal to their own audiences. Thus, Soviet modernity evolved as a complex and multivalent ideological device.
Tsipursky provides a fresh and original examination of the Kremlin’s paramount effort to shape young lives, consumption, popular culture, and to build an emotional community—all against the backdrop of Cold War struggles to win hearts and minds both at home and abroad.

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Specular City

The Transformation Of Culture, Consumption

Laura Podalsky

Temple University Press, 2004

A sweeping account of one of the cultural centers of Latin America, Specular City tells the history of Buenos Aires during the interregnum after Juan Perón's fall from power and before his restoration. During those two decades, the city experienced a rapid metamorphosis at the behest of its middle class citizens, who were eager to cast off the working-class imprint left by the Perónists. Laura Podalsky discusses the ways in which the proliferation of skyscrapers, the emergence of car culture, and the diffusion of an emerging revolution in the arts helped transform Buenos Aires, and, in so doing, redefine Argentine collective history.More than a cultural and material history of this city, this book also presents Buenos Aires as a crucible for urban life. Examining its structures through films, literatures, new magazines, advertising and architecture, Specular City reveals the prominent place of Buenos Aires in the massive changes that Latin America underwent for a new, modern definition of itself.

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The White Savior Film

Content, Critics, and Consumption

Matthew Hughey

Temple University Press, 2014

The cinematic trope of the white savior film-think of Sandra Bullock in The Blind Side, Kevin Costner in Dances with Wolves, or Tom Cruise in The Last Samurai--features messianic characters in unfamiliar or hostile settings discovering something about themselves and their culture in the process of saving members of other races from terrible fates.

In The White Savior Film, Matthew Hughey provides a cogent, multipronged analysis of this subgenre of films to investigate the underpinnings of the Hollywood-constructed images of idealized (and often idealistic) white Americans.

Hughey considers the production, distribution, and consumption of white savior films to show how the dominant messages of sacrifice, suffering, and redemption are perceived by both critics and audiences. Examining the content of fifty films, nearly 3,000 reviews, and interviews with viewer focus groups, he accounts for the popularity of this subgenre and its portrayal of "racial progress."

The White Savior Film shows how we as a society create and understand these films and how they reflect the political and cultural contexts of their time.

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