Today pentecostalism claims nearly 500 million followers worldwide. An early stronghold was the American South, where believers spoke in unknown tongues, worshipped in free-form churches, and broke down social barriers that had long divided traditional Protestants. Thriving denominations made their headquarters in the region and gathered white and black converts from the Texas plains to the Carolina low country.
Pentecostalism was, in fact, a religious import. It came to the South following the post-Civil War holiness revival, a northern-born crusade that emphasized sinlessness and religious empowerment. Adherents formed new churches in the Jim Crow South and held unconventional beliefs about authority, power, race, and gender. Such views set them at odds with other Christians in the region. By 1900 nearly all southern holiness folk abandoned mainline churches and adopted a pessimistic, apocalyptic theology. Signs of the last days, they thought, were all around them.
The faith first took root among anonymous religious zealots. It later claimed southern celebrities and innovators like televangelists Oral Roberts, Jimmy Swaggart, T. D. Jakes, and John Hagee; rock-and-roll icons Elvis Presley, Jerry Lee Lewis, and Little Richard; and, more recently, conservative political leaders such as John Ashcroft.
With the growth of southern pentecostal denominations and the rise of new, affluent congregants, the movement moved cautiously into the evangelical mainstream. By the 1980s the once-apolitical faith looked entirely different. Many still watched and waited for spectacular signs of the end. Yet a growing number did so as active political conservatives.
In Hollywood Faith, Gerardo Marti shows how a multiracial evangelical congregation of 2,000 people accommodates itself to the entertainment industry and draws in many striving to succeed in this harsh and irreverent business. Oasis strategically sanctifies ambition and negotiates social change by promoting a new religious identity as "champion of life"-an identity that provides people who face difficult career choices and failed opportunities a sense of empowerment and endurance.
The first book to provide an in-depth look at religion among the "creative class," Hollywood Faith will fascinate those interested in the modern evangelical movement and anyone who wants to understand how religion adapts to social change.
While the modern world has largely dismissed the figure of the saint as a throwback, we remain fascinated by excess, marginality, transgression, and porous subjectivity—categories that define the saint. In this collection, Françoise Meltzer and Jas Elsner bring together top scholars from across the humanities to reconsider our denial of saintliness and examine how modernity returns to the lure of saintly grace, energy, and charisma.
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