The United States government thought it could make Indians "vanish." After the Indian Wars ended in the 1880s, the government gave allotments of land to individual Native Americans in order to turn them into farmers and sent their children to boarding schools for indoctrination into the English language, Christianity, and the ways of white people. Federal officials believed that these policies would assimilate Native Americans into white society within a generation or two. But even after decades of governmental efforts to obliterate Indian culture, Native Americans refused to vanish into the mainstream, and tribal identities remained intact.
This revisionist history reveals how Native Americans' sense of identity and "peoplehood" helped them resist and eventually defeat the U.S. government's attempts to assimilate them into white society during the Progressive Era (1890s-1920s). Tom Holm discusses how Native Americans, though effectively colonial subjects without political power, nonetheless maintained their group identity through their native languages, religious practices, works of art, and sense of homeland and sacred history. He also describes how Euro-Americans became increasingly fascinated by and supportive of Native American culture, spirituality, and environmental consciousness. In the face of such Native resiliency and non-Native advocacy, the government's assimilation policy became irrelevant and inevitably collapsed. The great confusion in Indian affairs during the Progressive Era, Holm concludes, ultimately paved the way for Native American tribes to be recognized as nations with certain sovereign rights.
The Native American casino and gaming industry has attracted unprecedented American public attention to life on reservations. Other tribal public venues, such as museums and powwows, have also gained in popularity among non-Native audiences and become sites of education and performance.
In PublicNative America, Mary Lawlor explores the process of tribal self-definition that the communities in her study make available to off-reservation audiences. Focusing on architectural and interior designs as well as performance styles, she reveals how a complex and often surprising cultural dynamic is created when Native Americans create lavish displays for the public’s participation and consumption.
Drawing on postcolonial and cultural studies, Lawlor argues that these venues serve as a stage where indigenous communities play out delicate negotiations—on the one hand retaining traditional beliefs and rituals, while on the other, using what they have learned about U.S. politics, corporate culture, tourism, and public relations to advance their economic positions.
For more than a hundred years, outsiders enamored of the perceived strengths of American Indian cultures have appropriated and distorted elements of them for their own purposes—more often than not ignoring the impact of the process on the Indians themselves. This book contains eight original contributions that consider the selling of American Indian culture and how it affects the Native community. It goes beyond studies of “white shamanism” to focus on commercial ventures, challenging readers to reconsider how Indian cultures have been commercialized in the twentieth century.
Some selections examine how Indians have been displayed to the public, beginning with a “living exhibit” of Cocopa Indians at the 1904 Louisiana Purchase Exposition and extending to contemporary stagings of Indian culture for tourists at Tillicum Village near Seattle. Other chapters range from the Cherokees to Puebloan peoples to Indians of Chiapas, Mexico, in an examination of the roles of both Indians and non-Indian reformers in marketing Native arts and crafts.
These articles show that the commercialization and appropriation of American Indian cultures have been persistent practices of American society over the last century and constitute a form of cultural imperialism that could contribute to the destruction of American Indian culture and identity. They offer a means toward understanding this complex process and provide a new window on Indian-white interactions.
CONTENTS
Part I: Staging the Indian
1. The “Shy” Cocopa Go to the Fair, Nancy J. Parezo and John W. Troutman
2. Command Performances: Staging Native Americans at Tillicum Village, Katie N. Johnson and Tamara Underiner
3. Savage Desires: The Gendered Construction of the American Indian in Popular Media, S. Elizabeth Bird
4. “Beyond Feathers and Beads”: Interlocking Narratives in the Music and Dance of Tokeya Inajin (Kevin Locke), Pauline Tuttle
Part II: Marketing the Indian
5. “The Idea of Help”: White Women Reformers and the Commercialization of Native American Women’s Arts, Erik Trump
6. Saving the Pueblos: Commercialism and Indian Reform in the 1920s, Carter Jones Meyer
7. Marketing Traditions: Cherokee Basketry and Tourist Economies, Sarah H. Hill
8. Crafts, Tourism, and Traditional Life in Chiapas, Mexico: A Tale Related by a Pillowcase, Chris Goertzen
Responding to anti-Indianism in America, the wide-ranging perspectives culled in Unlearning the Language of Conquest present a provocative account of the contemporary hegemony still at work today, whether conscious or unconscious. Four Arrows has gathered a rich collection of voices and topics, including:
Bringing to light crucial information and perspectives on an aspect of humanity that pervades not only U.S. history but also current sustainability, sociology, and the ability to craft accurate understandings of the population as a whole, Unlearning the Language of Conquest yields a liberating new lexis for realistic dialogues.
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