front cover of Key Enablers for User-Centric Advertising Across Next Generation Networks
Key Enablers for User-Centric Advertising Across Next Generation Networks
Jose Simoes
The Institution of Engineering and Technology, 2012
Telecommunication and internet services are constantly subject to change, seeking the customer's full satisfaction. Enriching these services with innovative approaches such as contextaware, social, mobile, adaptable and interactive mechanisms, enables users to experience a variety of personalized services seamlessly across different platforms and technologies. In this sense, advertising is no exception, especially if we consider that it will become the business enabler for next generation services. Nevertheless, currently there is no cross-domain solution capable of delivering real-time advertising across heterogeneous environments or domains, and at the same time, address user needs, desires and intentions. This is because most of the products available today are only used within isolated environments / silos. Therefore, managing advertising campaigns across different verticals is still very complex. However, leveraging on the advances provided by Next Generation Networks, together with the design principles inherent to Service Oriented Architectures and capabilities offered by Service Delivery Platforms, this scenario is about to change. Based on key conceptual entities called enablers, this work aims to change the current scenario. More concretely, this book introduces three distinct but complementary enablers. The Human Enabler provides a real-time context brokerage system capable of securely managing different types of user-related data in a standardized way. The Reasoning Enabler is the result of a welldefined methodology that enables new knowledge to be reasoned, based on previously stored data, by aggregating, correlating and inferring new information about people and their contexts. Lastly, the Session Management Enabler is responsible for abstracting the communication layers. It provides a context-aware multimedia delivery system capable of personalizing and adapting multimedia content according to a set of user and system pre-defined context data or rules, respectively. Altogether, they form the Converged User-Centric Advertising System and introduce new features that address the needs of both users and advertisers.
[more]
front cover of Profit over Privacy
Profit over Privacy
How Surveillance Advertising Conquered the Internet
Matthew Crain
University of Minnesota Press, 2021

A deep dive into the political roots of advertising on the internet

The contemporary internet’s de facto business model is one of surveillance. Browser cookies follow us around the web, Amazon targets us with eerily prescient ads, Facebook and Google read our messages and analyze our patterns, and apps record our every move. In Profit over Privacy, Matthew Crain gives internet surveillance a much-needed origin story by chronicling the development of its most important historical catalyst: web advertising.

The first institutional and political history of internet advertising, Profit over Privacy uses the 1990s as its backdrop to show how the massive data-collection infrastructure that undergirds the internet today is the result of twenty-five years of technical and political economic engineering. Crain considers the social causes and consequences of the internet’s rapid embrace of consumer monitoring, detailing how advertisers and marketers adapted to the existential threat of the internet and marshaled venture capital to develop the now-ubiquitous business model called “surveillance advertising.” He draws on a range of primary resources from government, industry, and the press and highlights the political roots of internet advertising to underscore the necessity of political solutions to reign in unaccountable commercial surveillance.

The dominant business model on the internet, surveillance advertising is the result of political choices—not the inevitable march of technology. Unlike many other countries, the United States has no internet privacy law. A fascinating prehistory of internet advertising giants like Google and Facebook, Profit over Privacy argues that the internet did not have to turn out this way and that it can be remade into something better.

[more]

Send via email Share on Facebook Share on Twitter