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Ethnicity on Parade
Inventing the Norwegian American through Celebration
April R. Schultz
University of Massachusetts Press, 2009
Why do people at certain historical moments choose to define themselves in terms of their ethnicity? What concrete concerns are embedded in such identification? What does the creation of this identity mean in the larger context of history and social relationships?
These are some of the questions April R. Schultz addresses in this interdisciplinary study of the way in which ethnic identity has been shaped and expressed in American culture. Drawing on the work of historians, anthropologists, literary critics, and cultural theorists, Schultz analyzes one national celebration—the 1925 Norwegian-American Immigration Centennial—as a strategic site for the invention of ethnicity. She shows how Norwegian Americans used this ceremony to create a distinctive vision of their past and present—a social and cultural construction that both accommodated and resisted dominant Anglo-American conceptions of assimilation.
By taking a close look at the experiences of a white, middle-class, Protestant ethnic community, this book challenges many assumptions about the "Americanization" of immigrant groups and offers new insight into the uses of historical memory.
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Patriotism on Parade
The Story of Veterans' and Hereditary Organizations in America, 1783-1900
Wallace Evan Davies
Harvard University Press

Since 1783, patriotic societies have become an integral part of American history. The great number of Sons, Daughters, and Dames, and the alphabetical jungle of G.A.R., D.A.R., V.F.W., U.C.V., U.D.C., W.R.D., etc. are well known--and are often subjects of controversy. Wallace Evan Davies here recounts, in fascinating detail, the activities and attitudes of both veterans' and hereditary patriotic societies in America up to 1900. In a lively manner, he explores their significance as social organizations, their concept of patriotism, and their influence upon public opinion and legislation.

At the close of the American Revolution a group of officers formed the first patriotic veterans' society, The Society of the Cincinnati--open to all officers who had served for three years or were in the army at the end of the Revolution. Thus it began. Then, after the Civil War, came the numerous organizations of veterans of both sides and of their relatives. And as some Americans became more nationalistic, others, becoming absorbed in family trees, started the many hereditary societies. After discussing the founding of men's, women's, and children's patriotic societies, the author describes their organizational aspects: their size, qualifications for membership, officers, dues, ritual, badges, costumes, and the like. In hereditary groups, membership wasdeliberately limited, for exclusiveness was often their strongest appeal. The veterans' groups, however, were usually anxious to be as large as possible so as to enhance their influence upon legislators.

The appearance, beginning in the 1860's, of nearly seventy patriotic newspapers and magazines testifies to the rising popularity of these groups: prominent publications of the patriotic press included The Great Republic, The Soldiers' Friend, The Grand Army Record, The Vedette, National Tribune, and American Tribune. Many people turned to patriotism as to a sort of secular religion in which their increasing differences--in national origin and in religious and cultural inheritance--could be submerged; many others joined these societies primarily for social reasons. Once members, however, all became devoted campaigners for such projects as pensions for veterans, care of war orphans, and popular observance of national patriotic holidays; they also took to the field over desecrations of the flag, sectional animosity, the teaching of history, immigration policy, labor disturbances, military instruction in schools, and expansionism.

In Patriotism on Parade we have a cross-section of American social and intellectual history for the period 1783-1900. In writing it, Davies quotes liberally from contemporary letters and newspapers which make lively reading, and he has had access to the many scrapbooks and voluminous papers of William McDowell--prominent in the founding of several hereditary groups--which shed new light on the early years of the D.A.R. and the S.A.R. in particular. His book will be read with interest by the general public, by historians, and especially by persons who have belonged to any of the organizations he describes.

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Peoples on Parade
Exhibitions, Empire, and Anthropology in Nineteenth-Century Britain
Sadiah Qureshi
University of Chicago Press, 2011
In May 1853, Charles Dickens paid a visit to the “savages at Hyde Park Corner,” an exhibition of thirteen imported Zulus performing cultural rites ranging from songs and dances to a “witch-hunt” and marriage ceremony. Dickens was not the only Londoner intrigued by these “living curiosities”: displayed foreign peoples provided some of the most popular public entertainments of their day. At first, such shows tended to be small-scale entrepreneurial speculations of just a single person or a small group. By the end of the century, performers were being imported by the hundreds and housed in purpose-built “native” villages for months at a time, delighting the crowds and allowing scientists and journalists the opportunity to reflect on racial difference, foreign policy, slavery, missionary work, and empire.
 
Peoples on Parade provides the first substantial overview of these human exhibitions in nineteenth-century Britain. Sadiah Qureshi considers these shows in their entirety—their production, promotion, management, and performance—to understand why they proved so commercially successful, how they shaped performers’ lives, how they were interpreted by their audiences, and what kinds of lasting influence they may have had on notions of race and empire. Qureshi supports her analysis with diverse visual materials, including promotional ephemera, travel paintings, theatrical scenery, art prints, and photography, and thus contributes to the wider understanding of the relationship between science and visual culture in the nineteenth century.
 
Through Qureshi’s vibrant telling and stunning images, readers will see how human exhibitions have left behind a lasting legacy both in the formation of early anthropological inquiry and in the creation of broader public attitudes toward racial difference.
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The St. Louis Veiled Prophet Celebration
Power on Parade, 1877-1995
Thomas M. Spencer
University of Missouri Press, 2000

The Veiled Prophet organization has been a vital institution in St. Louis for more than a century. Founded in March 1878 by a group of prominent St. Louis businessmen, the organization was fashioned after the New Orleans Carnival society the Mystick Krewe of Comus. In The St. Louis Veiled Prophet Celebration, Thomas Spencer explores the social and cultural functions of the organization's annual celebration—the Veiled Prophet parade and ball—and traces the shifts that occurred over the years in its cultural meaning and importance. Although scholars have researched the more pluralistic parades of the eighteenth and early nineteenth centuries, very little has been done to examine the elite-dominated parades of the late nineteenth and twentieth centuries. This study shows how pluralistic parades ceased to exist in St. Louis and why the upper echelon felt it was so important to end them.

Spencer shows that the celebration originated as the business elite's response to the St. Louis general strike of 1877. Symbolically gaining control of the streets, the elites presented St. Louis history and American history by tracing the triumphs of great men—men who happened to be the Veiled Prophet members' ancestors. The parade, therefore, was intended to awe the masses toward passivity with its symbolic show of power. The members believed that they were helping to boost St. Louis economically and culturally by enticing visitors from the surrounding communities. They also felt that the parades provided the spectators with advice on morals and social issues and distracted them from less desirable behavior like drinking and carousing.

From 1900 to 1965 the celebration continued to include educational and historical elements; thereafter, it began to resemble the commercialized leisure that was increasingly becoming a part of everyday life. The biggest change occurred in the period from 1965 to 1980, when the protests of civil rights groups led many St. Louisans to view the parade and ball as wasteful conspicuous consumption that was often subsidized with taxpayers' money. With membership dropping and the news media giving the organization little notice, it soon began to wither. In response, the leaders of the Veiled Prophet organization decided to have a "VP Fair" over the Fourth of July weekend. The 1990s brought even more changes, and the members began to view the celebration as a way to unite the St. Louis community, with all of its diversity, rather than as a chance to boost the city or teach cultural values. The St. Louis Veiled Prophet Celebration is a valuable addition not only to the cultural history of Missouri and St. Louis but also to recent scholarship on urban culture, city politics, and the history of public celebrations in America.

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