front cover of The Naked Truth
The Naked Truth
Why Hollywood Doesn't Make X-rated Movies
Sandler, Kevin S
Rutgers University Press, 2007
From parents and teachers to politicians and policymakers, there is a din of voices participating in the debate over how young people are affected by violence, strong language, and explicit sexual activity in films. The Motion Picture Association of America (MPAA) responded to this concern in 1968 when it introduced a classification and rating system based on the now well-known labels: "G," "PG," PG-13," "R," and "X." For some, these simple tags are an efficient way to protect children from viewing undesirable content. But do the MPAA ratings only protect children? In The Naked Truth, Kevin S. Sandler argues that perhaps even more than viewers, ratings protect the Hollywood film industry. One prime indicator of this is the collective abandonment of the NC-17 rating in 1990 by the major distributors of the MPAA and the main exhibitors of the National Association of Theatre Owners. By categorizing all films released by Hollywood and destined for mainstream theaters into R ratings (or lower), the industry ensures that its products are perceived as "responsible entertainment"—films accessible by all audiences and acceptable to Hollywood's various critics and detractors.
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front cover of Reading the Rabbit
Reading the Rabbit
Explorations in Warner Bros. Animation
Sandler, Kevin S
Rutgers University Press, 1998

"A wide-ranging inquiry into an important area of contemporary scholarly interest, and also an engaging, well written and intelligently conceived collection." -Eric Smoodin, author of Animating Culture: Hollywood Cartoons From the Sound Era

Despite the success of Bugs Bunny, Daffy Duck, and their Looney cohorts, Warner Bros. animation worked in the shadow of Disney for many years. The past ten years have seen a resurgence in Warner Bros. animation as they produce new Bugs Bunny cartoons and theatrical features like Space Jam as well as television shows like Tiny Toon Adventures and Animaniacs. While Disney's animation plays it safe and mirrors traditional cinema stories, Warner Bros. is known for a more original and even anarchistic style of narration, a willingness to take risks in story construction, a fearlessness in crossing gender lines with its characters, and a freedom in breaking boundaries. This collection of essays looks at the history of Warner Bros. animation, compares and contrasts the two studios, charts the rise and fall of creativity and daring at Warner's, and analyzes the ways in which the studio was for a time transgressive in its treatment of class, race, and gender. It reveals how safety and commercialization have, in the end, triumphed at Warner Bros. just as they much earlier conquered Disney.

The book also discusses fan parodies of Warner Bros. animation on the Internet today, the Bugs Bunny cross-dressing cartoons, cartoons that were censored by the studio, and the merchandising and licensing strategies of the Warner Bros. studio stores. Contributors are Donald Crafton, Ben Fraser, Michael Frierson, Norman M. Klein, Terry Lindvall, Bill Mikulak, Barry Putterman, Kevin S. Sandler, Hank Sartin, Linda Simensky, Kirsten Moana Thompson, Gene Walz, and Timothy R. White.

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Titanic
Anatomy of a Blockbuster
Edited by Kevin S Sandler and Gaylyn Studlar
Rutgers University Press, 1999

On April 14, 1912, the Titanic struck an iceberg off Newfoundland. Taking more than 1,500 souls with her, Titanic sunk on what was intended to be the glorious maiden voyage of the biggest, most expensive, and most technologically advanced ship ever built.

In 1997, James Cameron’s Titanic, the most expensive and technologically advanced movie ever made, hit theaters. In 13 weeks, it became the highest-grossing film in North America, and shortly thereafter, the first motion picture to earn a billion dollars worldwide.

The cultural studies and film scholars who have contributed 13 essays to this collection ask the key question—Why? What made Titanic such a popular movie? Why has this film become a cultural and film phenomenon? What makes it so fascinating to the film-going public?

The articles address everything from the nostalgia evoked by the film to the semiotic meaningfulness created around “The Heart of the Ocean” diamond that figures so prominently as a symbol in the film. Contributors address questions of the representations of class, sexuality, and gender; analyze the cross-cultural reception of the film in nationally specific contexts; examine the impact of strategies for marketing the film through music; and  cover the implications of the budget toward the film’s success. Finally, the contributors address the film’s multi-faceted relationship to genre, history, stardom, and contemporary social and economic means.

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