front cover of Bureaucrats, Planters, and Workers
Bureaucrats, Planters, and Workers
The Making of the Tobacco Monopoly in Bourbon Mexico
By Susan Deans-Smith
University of Texas Press, 1992

Honorable Mention, Bolton Memorial Prize, Conference on Latin American History

A government monopoly provides an excellent case study of state-society relationships. This is especially true of the tobacco monopoly in colonial Mexico, whose revenues in the later half of the eighteenth century were second only to the silver tithe as the most valuable source of government income. This comprehensive study of the tobacco monopoly illuminates many of the most important themes of eighteenth-century Mexican social and economic history, from issues of economic growth and the supply of agricultural credit to rural relations, labor markets, urban protest and urban workers, class formation, work discipline, and late colonial political culture.

Drawing on exhaustive research of previously unused archival sources, Susan Deans-Smith examines a wide range of new questions. Who were the bureaucrats who managed this colonial state enterprise and what policies did they adopt to develop it? How profitable were the tobacco manufactories, and how rational was their organization? What impact did the reorganization of the tobacco trade have upon those people it affected most—the tobacco planters and tobacco workers?

This research uncovers much that was not previously known about the Bourbon government's management of the tobacco monopoly and the problems and limitations it faced. Deans-Smith finds that there was as much continuity as change after the monopoly's establishment, and that the popular response was characterized by accommodation, as well as defiance and resistance. She argues that the problems experienced by the monopoly at the beginning of the nineteenth century did not originate from any simmering, entrenched opposition. Rather, an emphasis upon political stability and short-term profits prevented any innovative reforms that might have improved the monopoly's long-term performance and productivity.

With detailed quantitative data and rare material on the urban working poor of colonial Mexico, Bureaucrats, Planters, and Workers will be important reading for all students of social, economic, and labor history, especially of Mexico and Latin America.

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Cuban Counterpoint
Tobacco and Sugar
Fernando Ortiz
Duke University Press, 1995
First published in 1940 and long out of print, Fernando Ortiz’s classic work, Cuban Counterpoint is recognized as one of the most important books of Latin American and Caribbean intellectual history. Ortiz’s examination of the impact of sugar and tobacco on Cuban society is unquestionably the cornerstone of Cuban studies and a key source for work on Caribbean culture generally. Though written over fifty years ago, Ortiz’s study of the formation of a national culture in this region has significant implications for contemporary postcolonial studies.
Ortiz presents his understanding of Cuban history in two complementary sections written in contrasting styles: a playful allegorical tale narrated as a counterpoint between tobacco and sugar and a historical analysis of their development as the central agricultural products of the Cuban economy. Treating tobacco and sugar both as agricultural commodities and as social characters in a historical process, he examines changes in their roles as the result of transculturation. His work shows how transculturation, a critical category Ortiz developed to grasp the complex transformation of cultures brought together in the crucible of colonial and imperial histories, can be used to illuminate not only the history of Cuba, but, more generally, that of America as well.
This new edition includes an introductory essay by Fernando Coronil that provides a contrapuntal reading of the relationship between Ortiz’s book and its original introduction by the renowned anthropologist Bronislaw Malinowski. Arguing for a distinction between theory production and canon formation, Coronil demonstrates the value of Ortiz’s book for anthropology as well as Cuban, Caribbean, and Latin American studies, and shows Ortiz to be newly relevant to contemporary debates about modernity, postmodernism, and postcoloniality.
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The DeMarco Factor
Transforming Public Will into Political Power
Michael Pertschuk
Vanderbilt University Press, 2010
Vinny DeMarco might be a latter-day Don Quixote except that he tilts his lance at real obstacles to social justice: lobby-locked state legislatures and Congress, stonewalling the public will. And he makes impossible dreams come true. In twenty years of organizing campaigns in Maryland, he has led successful efforts to pass gun control laws (against National Rifle Association opposition), to hike cigarette taxes to prevent youth smoking, and to extend health care to hundreds of thousands of low-income workers. He has also built a unique alliance of mainstream and conservative faith groups, which helped secure rare bipartisan votes in Congress for the enactment in July 2009 of landmark FDA regulation of tobacco manufacture and marketing.

DeMarco's unique strategic template, developed over two decades of serial campaigning, includes momentum-building stages over a multiyear campaign; unrelenting, skillful access to the media for engaging public support; coalitions of hundreds, even thousands, of faith, community, labor, public health, and business groups; and a hard press on candidates to support legislation before elections, rather than after they are comfortably in office. As an organizer/leader, Demarco also succeeds in his campaigns through force of personality: his unquenchable exuberance and idiosyncrasies delight and madden his opponents--sometimes his allies, too.

Michael Pertschuk, himself a veteran advocate, here chronicles three of DeMarco's campaigns, each facing a different obstacle course. His deep analysis draws out strategic and leadership lessons that engaged citizens and advocates for popular causes stonewalled by powerful lobbies can put to immediate and practical use.
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El Lector
A History of the Cigar Factory Reader
By Araceli Tinajero
University of Texas Press, 2009

The practice of reading aloud has a long history, and the tradition still survives in Cuba as a hard-won right deeply embedded in cigar factory workers' culture. In El Lector, Araceli Tinajero deftly traces the evolution of the reader from nineteenth-century Cuba to the present and its eventual dissemination to Tampa, Key West, Puerto Rico, and Mexico. In interviews with present-day and retired readers, she records testimonies that otherwise would have been lost forever, creating a valuable archive for future historians.

Through a close examination of journals, newspapers, and personal interviews, Tinajero relates how the reading was organized, how the readers and readings were selected, and how the process affected the relationship between workers and factory owners. Because of the reader, cigar factory workers were far more cultured and in touch with the political currents of the day than other workers. But it was not only the reading material, which provided political and literary information that yielded self-education, that influenced the workers; the act of being read to increased the discipline and timing of the artisan's job.

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Globalizing Chocolate and Tobacco
Medical Exchange in the Early Modern World
Susan G. Polansky
Bucknell University Press, 2026

This groundbreaking volume explores two early and opposing Spanish medical perspectives on chocolate and other New World substances. In the early 1600s, doctors Bartolomé Marradón and Antonio Colmenero de Ledesma returned from travels to the Americas with starkly different views: Marradón cautioned against tobacco and offered only limited approval of chocolate, while Colmenero vigorously defended chocolate’s health benefits. Their writings, translated and circulated across Europe, helped transform chocolate from a medicinal drink into a global commodity. Featuring the first bilingual edition of Marradón’s Dialogue (1618)—in full Spanish and English—and a new bilingual presentation of Colmenero’s influential Curious Treatise (1631), this book provides rare insight into early modern medical thought, cultural exchange, and the globalization of taste. Essential for readers of food history, early modern medicine, and transatlantic interchange, it uniquely reveals how debates over health, culture, and commerce brewed in a cup of chocolate.

Published by Bucknell University Press. Distributed worldwide by Rutgers University Press.

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The Golden Leaf
How Tobacco Shaped Cuba and the Atlantic World
Charlotte Cosner
Vanderbilt University Press, 2015
A Choice Reviews Editors' Pick

Through the rise and fall of empires, ideologies, and economies, tobacco grown on the tiny island of Cuba has remained an enduring symbol of pleasure and extravagance. Cultivated as one of the first reliable commodities for those inhabitants who remained after conquistadors moved on in search of a mythical wellspring of gold, tobacco quickly became crucial to the support of the swelling Spanish Empire in the seventeenth and eighteenth centuries. Eventually, however, tobacco became one of the final stabilizing forces in the empire, and it ultimately proved more resilient than the best laid plans of kings and queens. Tobacco, and those whose livelihoods depended on it, shrugged off the Empire's collapse and pressed on into the twentieth century as an economic force any state or political power must reckon with.

Cosner explores the history of this golden leaf through the personal narratives of farmers, bureaucrats, and laborers, all struggling to build an independent and lucrative economic engine. Through conquest, rebellion, colonial and imperial schemes, and the eventual Communist revolution, Cuban tobacco and cigars became a luxury item that commanded loyalty that defied mere borders or embargoes. Ultimately, The Golden Leaf is a story of two carefully cultivated products: Cuban tobacco, and its lofty reputation.
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front cover of A Most Promising Weed
A Most Promising Weed
A History of Tobacco Farming and Labor in Colonial Zimbabwe, 1890–1945
Steven C. Rubert
Ohio University Press, 1998
A Most Promising Weed examines the work experience, living conditions, and social relations of thousands of African men, women, and children on European-owned tobacco farms in colonial Zimbabwe from 1890 to 1945. Steven C. Rubert provides evidence that Africans were not passive in their responses to the penetration of European capitalism into Zimbabwe but, on the contrary, helped to shape both the work and living conditions they encountered as they entered wage employment. Beginning with a brief history of tobacco growing in Zimbabwe, this study focuses on the organization of workers’ compounds and on the paid and unpaid labor performed by both women and children on those farms.
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Puerto Ricans in the Empire
Tobacco Growers and U.S. Colonialism
Teresita A. Levy
Rutgers University Press, 2015
Most studies of Puerto Rico’s relations with the United States have focused on the sugar industry, recounting a tale of victimization and imperial abuse driven by the interests of U.S. sugar companies. But in Puerto Ricans in the Empire, Teresita A. Levy looks at a different agricultural sector, tobacco growing, and tells a story in which Puerto Ricans challenged U.S. officials and fought successfully for legislation that benefited the island.
 
Levy describes how small-scale, politically involved, independent landowners grew most of the tobacco in Puerto Rico. She shows how, to gain access to political power, tobacco farmers joined local agricultural leagues and the leading farmers’ association, the Asociación de Agricultores Puertorriqueños (AAP). Through their affiliation with the AAP, they successfully lobbied U.S. administrators in San Juan and Washington, participated in government-sponsored agricultural programs, solicited agricultural credit from governmental sources, and sought scientific education in a variety of public programs, all to boost their share of the tobacco-leaf market in the United States. By their own efforts, Levy argues, Puerto Ricans demanded and won inclusion in the empire, in terms that were defined not only by the colonial power, but also by the colonized.
 
The relationship between Puerto Rico and the United States was undoubtedly colonial in nature, but, as Puerto Ricans in the Empire shows, it was not unilateral. It was a dynamic, elastic, and ever-changing interaction, where Puerto Ricans actively participated in the economic and political processes of a negotiated empire.
 
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Smoke in Their Eyes
Lessons in Movement Leadership from the Tobacco Wars
Michael Pertschuk
Vanderbilt University Press, 2001
The classic American struggle between the public interest and corporate interests is perhaps nowhere better illustrated than in the decades-long struggle between the tobacco industry and advocates for public health. The failure of the "global settlement" legislation is now viewed by many public health experts as an historic missed opportunity, and in this extraordinary book, Smoke in Their Eyes, Michael Pertschuk brilliantly describes the forces brought to bear.

A lifelong public health leader and tobacco control advocate, Pertschuk provides uncommon insight into the movement and its opposition. Questions that reveal themselves here can be applied to public advocacy as a whole: how can movement leaders gauge and best employ popular support? Who has legitimacy to speak on behalf of a particular public cause? And perhaps most crucially, how is it possible for those whose cause is a moral one to strike political compromise? With a narrative as compelling as the issues it raises, Smoke in Their Eyes will be of great interest to everyone from students of public advocacy and political science to general readers.

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front cover of Smoke-Filled Rooms
Smoke-Filled Rooms
A Postmortem on the Tobacco Deal
W. Kip Viscusi
University of Chicago Press, 2002
The 1998 out-of-court settlements of litigation by the states against the cigarette industry totaled $243 billion, making it the largest payoff ever in our civil justice system. Two key questions drove the lawsuits and the attendant settlement: Do smokers understand the risks of smoking? And does smoking impose net financial costs on the states?

With Smoke-Filled Rooms,W. Kip Viscusi provides unexpected answers to these questions, drawing on an impressive range of data on several topics central to the smoking policy debate. Based on surveys of smokers in the United States and Spain, for instance, he demonstrates that smokers actually overestimate the dangers of smoking, indicating that they are well aware of the risks involved in their choice to smoke. And while smoking does increase medical costs to the states, Viscusi finds that these costs are more than financially balanced by the premature mortality of smokers, which reduces their demands on state pension and health programs, so that, on average, smoking either pays for itself or generates revenues for the states.

Viscusi's eye-opening assessment of the tobacco lawsuits also includes policy recommendations that could frame these debates in a more productive way, such as his suggestion that the FDA should develop a rating system for cigarettes and other tobacco products based on their relative safety, thus providing an incentive for tobacco manufacturers to compete among themselves to produce safer cigarettes. Viscusi's hard look at the facts of smoking and its costs runs against conventional thinking. But it is also necessary for an informed and realistic debate about the legal, financial, and social consequences of the tobacco lawsuits.

People making $50,000 or more pay .08 percent of their income in cigarette taxes, but people with incomes of less than $10,000 pay 1.62 percenttwenty times as much. The maintenance crew at the Capitol will bear more of the "sin tax" levied on cigarettes than will members of Congress who voted to boost it.

Cigarettes are not a financial drain to the U.S. In fact, they are self-financing, as a consequence of smokers' premature mortality.

The general public estimates that 47 out of 100 smokers will die from lung cancer because they smoke. Smokers believe that 40 out of 100 will die of the disease. Scientists estimate the actual number of 100 smokers who will die from lung cancer to be between 7 and 13.
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