front cover of The Obama Effect
The Obama Effect
How the 2008 Campaign Changed White Racial Attitudes
Seth K. Goldman
Russell Sage Foundation, 2014
Barack Obama’s historic 2008 campaign exposed many white Americans more than ever before to a black individual who defied negative stereotypes. While Obama’s politics divided voters, Americans uniformly perceived Obama as highly successful, intelligent, and charismatic. What effect, if any, did the innumerable images of Obama and his family have on racial attitudes among whites? In The Obama Effect, Seth K. Goldman and Diana C. Mutz uncover persuasive evidence that white racial prejudice toward blacks significantly declined during the Obama campaign. Their innovative research rigorously examines how racial attitudes form, and whether they can be changed for the better. The Obama Effect draws from a survey of 20,000 people, whom the authors interviewed up to five times over the course of a year. This panel survey sets the volume apart from most research on racial attitudes. From the summer of 2008 through Obama’s inauguration in 2009, there was a gradual but clear trend toward lower levels of white prejudice against blacks. Goldman and Mutz argue that these changes occurred largely without people’s conscious awareness. Instead, as Obama became increasingly prominent in the media, he emerged as an “exemplar” that countered negative stereotypes in the minds of white Americans. Unfortunately, this change in attitudes did not last. By 2010, racial prejudice among whites had largely returned to pre-2008 levels. Mutz and Goldman argue that news coverage of Obama declined substantially after his election, allowing other, more negative images of African Americans to re-emerge in the media. The Obama Effect arrives at two key conclusions: Racial attitudes can change even within relatively short periods of time, and how African Americans are portrayed in the mass media affects how they change. While Obama’s election did not usher in a “post-racial America,” The Obama Effect provides hopeful evidence that racial attitudes can—and, for a time, did—improve during Obama’s campaign. Engaging and thorough, this volume offers a new understanding of the relationship between the mass media and racial attitudes in America.
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front cover of Object Lessons
Object Lessons
Robyn Wiegman
Duke University Press, 2012
No concept has been more central to the emergence and evolution of identity studies than social justice. In historical and theoretical accounts, it crystallizes the progressive politics that have shaped the academic study of race, gender, and sexuality. Yet few scholars have deliberated directly on the political agency that notions of justice confer on critical practice. In Object Lessons, Robyn Wiegman contemplates this lack of attention, offering the first sustained inquiry into the political desire that galvanizes identity fields. In each chapter, she examines a key debate by considering the political aspirations that shape it. Addressing Women's Studies, she traces the ways that "gender" promises to overcome the exclusions of "women." Turning to Ethnic Studies, she examines the deconstruction of "whiteness" as an antiracist methodology. As she explores American Studies, she links internationalization to the broader quest for noncomplicity in contemporary criticism. Her analysis of Queer Studies demonstrates how the commitment to antinormativity normalizes the field. In the penultimate chapter, Wiegman addresses intersectionality as the most coveted theoretical approach to political resolution in all of these fields.
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Odd Tribes
Toward a Cultural Analysis of White People
John Hartigan Jr.
Duke University Press, 2005
Odd Tribes challenges theories of whiteness and critical race studies by examining the tangles of privilege, debasement, power, and stigma that constitute white identity. Considering the relation of phantasmatic cultural forms such as the racial stereotype “white trash” to the actual social conditions of poor whites, John Hartigan Jr. generates new insights into the ways that race, class, and gender are fundamentally interconnected. By tracing the historical interplay of stereotypes, popular cultural representations, and the social sciences’ objectifications of poverty, Hartigan demonstrates how constructions of whiteness continually depend on the vigilant maintenance of class and gender decorums.

Odd Tribes engages debates in history, anthropology, sociology, and cultural studies over how race matters. Hartigan tracks the spread of “white trash” from an epithet used only in the South prior to the Civil War to one invoked throughout the country by the early twentieth century. He also recounts how the cultural figure of “white trash” influenced academic and popular writings on the urban poor from the 1880s through the 1990s. Hartigan’s critical reading of the historical uses of degrading images of poor whites to ratify lines of color in this country culminates in an analysis of how contemporary performers such as Eminem and Roseanne Barr challenge stereotypical representations of “white trash” by claiming the identity as their own. Odd Tribes presents a compelling vision of what cultural studies can be when diverse research methodologies and conceptual frameworks are brought to bear on pressing social issues.
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One Homogeneous People
Narratives of White Southern Identity, 1890–1920
Trent A. Watts
University of Tennessee Press, 2010

Southerners have a reputation as storytellers, as a people fond of telling about family, community, and the southern way of life. A compelling book about some of those stories and their consequences, One Homogeneous People examines the forging and the embracing of southern “pan-whiteness” as an ideal during the volatile years surrounding the turn of the twentieth century.

Trent Watts argues that despite real and signifcant divisions within the South along lines of religion, class, and ethnicity, white southerners—especially in moments of perceived danger—asserted that they were one people bound by a shared history, a love of family, home, and community, and an uncompromising belief in white supremacy. Watts explores how these southerners explained their region and its people to themselves and other Americans through narratives found in a variety of forms and contexts: political oratory, fiction, historiography, journalism, correspondence, literary criticism, and the built environment.

Watts examines the assertions of an ordered, homogeneous white South (and the threats to it) in the unsettling years following the end of Reconstruction through the early 1900s. In three extended essays on related themes of race and power, the book demonstrates the remarkable similarity of discourses of pan-whiteness across formal and generic lines. In an insightful concluding essay that focuses on an important but largely unexamined institution, Mississippi’s Neshoba County Fair, Watts shows how narratives of pan-white identity initiated in the late nineteenth century have persisted to the present day.

Written in a lively style, One Homogeneous People is a valuable addition to the scholarship on southern culture and post-Reconstruction southern history.

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front cover of Out of Whiteness
Out of Whiteness
Color, Politics, and Culture
Vron Ware and Les Back
University of Chicago Press, 2002
What happens when people in societies stratified by race refuse to accept the privileges inherent in whiteness? What difference does it make when whites act in a manner that contradicts their designated racial identity? Out of Whiteness considers these questions and argues passionately for an imaginative and radical politics against all forms of racism.

Vron Ware and Les Back look at key points in recent American and British culture where the "color line" has been blurred. Through probing accounts of racial masquerades in popular literature, the growth of the white power music scene on the Internet, the meteoric rise of big band jazz during the Second World War, and the pivotal role of white session players in crafting rhythm and blues classics by black artists, Ware and Back upset the idea of race as a symbol of inherent human attributes. Their book gives us a timely reckoning of the forces that continue to make people "white," and reveals to us the polyglot potential of identities and cultures.
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