3071 books match the query 'Business & Economics' and 122 start with b

cover of Brokers of Power: The Financialization of the US Electricity System

Brokers of Power

The Financialization of the US Electricity System

Conor Harrison

University of Minnesota Press, 2026

A detailed look at the financial interests impacting the energy transition

The twenty-first century has seen major transformations in the US electricity sector—but while the use of coal power wanes and the need for renewable energy becomes more urgent, financial actors maintain a complicating influence on the trajectory of energy transition. Brokers of Power identifies changing patterns of investment intertwined with the shift from state-regulated electricity monopolies to a market-driven price model and the embrace of wind and solar hookups to the grid.

Drawing from case studies such as catastrophic Winter Storm Uri that hit Texas in 2021 and in-depth interviews with people working in the electricity and financial sectors, Conor Harrison reveals how the various entanglements of private equity, investment banking, and financial modeling are shaping the future and raising the costs of this vital infrastructure. Today’s financial firms, he shows, are engaged in the electricity industry beyond matters of investment: they own electricity generation infrastructure, trade electricity on markets, capture federal renewable energy tax credits, and advise on electricity firm operating strategy.

Looking beyond technology and policy, Harrison interrogates what it means to have powerful financial institutions as the primary agents of change in the fraught and ongoing energy transition. A timely and invaluable contribution to the fields of geography, environmental studies, and the energy social sciences, Brokers of Power is a cautionary account delving into the complexities surrounding the push for decarbonization.

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cover of Budapest and New York: Studies in Metropolitan Transformation, 1870-1930

Budapest and New York

Studies in Metropolitan Transformation, 1870-1930

Thomas Bender

Russell Sage Foundation, 1994

Little over a century ago, New York and Budapest were both flourishing cities engaging in spectacular modernization. By 1930, New York had emerged as an innovating cosmopolitan metropolis, while Budapest languished under the conditions that would foster fascism. Budapest and New York explores the increasingly divergent trajectories of these once-similar cities through the perspectives of both Hungarian and American experts in the fields of political, cultural, social and art history. Their original essays illuminate key aspects of urban life that most reveal the turn-of-the-century evolution of New York and Budapest: democratic participation, use of public space, neighborhood ethnicity, and culture high and low. What comes across most strikingly in these essays is New York's cultivation of social and political pluralism, a trend not found in Budapest. Nationalist ideology exerted tremendous pressure on Budapest's ethnic groups to assimilate to a single Hungarian language and culture. In contrast, New York's ethnic diversity was transmitted through a mass culture that celebrated ethnicity while muting distinct ethnic traditions, making them accessible to a national audience. While Budapest succumbed to the patriotic imperatives of a nation threatened by war, revolution, and fascism, New York, free from such pressures, embraced the variety of its people and transformed its urban ethos into a paradigm for America. Budapest and New York is the lively story of the making of metropolitan culture in Europe and America, and of the influential relationship between city and nation. In unifying essays, the editors observe comparisons not only between the cities, but in the scholarly outlooks and methodologies of Hungarian and American histories. This volume is a unique urban history. Begun under the unfavorable conditions of a divided world, it represents a breakthrough in cross-cultural, transnational, and interdisciplinary historical work.
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cover of Building Back Better in India: Development, NGOs, and Artisanal Fishers after the 2004 Tsunami

Building Back Better in India

Development, NGOs, and Artisanal Fishers after the 2004 Tsunami

Raja Swamy

University of Alabama Press, 2021

Disaster, development, and the struggle for coastal livelihoods in post-tsunami India.

Building Back Better in India: Development, NGOs, and Artisanal Fishers after the 2004 Tsunami addresses the ways in which natural disasters impact the strategies and priorities of neoliberalizing states in the contemporary era. In the light of growing scholarly and public concern over “disaster capitalism” and the tendency of states and powerful international financial institutions to view disasters as “opportunities” to “build back better,” Raja Swamy offers an ethnographically rich account of post-disaster reconstruction, its contested aims, and the mixed outcomes of state policy, humanitarian aid, and local resistance. Using the 2004 Indian Ocean tsunami as a case study, Swamy investigates the planning and implementation of a reconstruction process that sought to radically transform the geography of a coastal district in the Indian state of Tamil Nadu.

Drawing on an ethnographic study conducted in Tamil Nadu’s Nagapattinam District, Swamy shows how and why the state-led, multilaterally financed, and NGO-mediated reconstruction prioritized the displacement of coastal fisher populations. Exploring the substantive differences shaping NGO action, specifically in response to core political questions affecting the well-being of their ostensible beneficiaries, this account also centers the political agency of disaster survivors and their allies among NGOs in contesting the meanings of recovery while navigating the process of reconstruction.

If humanitarian aid brought together NGOs and fishers as givers and recipients of aid, it also revealed in its workings competing and sometimes contradictory assumptions, goals, interests, and strategies driving the fraught historical relationship between artisanal fishers and the state. Importantly, this research foregrounds the ambiguous role of NGOs involved in the distribution of aid, as well as the agency and strategic actions of the primary recipients of aid—the fishers of Nagapattinam—as they struggled with a reconstruction process that made receipt of the humanitarian gift of housing conditional on the formal abandonment of all claims to the coast. Building Back Better in India thus bridges scholarly concerns with disasters, humanitarianism, and economic development with those focused on power, agency, and resistance.

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cover of Building Financial Empowerment for Survivors of Domestic Violence: A Path to Hope and Freedom

Building Financial Empowerment for Survivors of Domestic Violence

A Path to Hope and Freedom

Judy L. Postmus

Rutgers University Press, 2023

Each year, millions of women throughout the world experience violence and abuse at the hands of their intimate partner. Abusers coercively control them by using a variety of tactics ranging from physical or sexual violence to emotional or psychological abuse. An additional tactic often used includes financial abuse in which the abuser controls the money in the family, exploits the victim’s financial standing, and interrupts her efforts to be self-sufficient. The impact of financial abuse can leave women financially trapped in the relationship with limited financial management skills, knowledge, or self-confidence. Indeed, survivors often mention financial barriers as a top reason for keeping them trapped by the abuser in the relationship.
 
Curiously, little of the research on domestic violence has sought to either fully understand the impact of financial abuse or to determine which intervention strategies are most effective for the financial empowerment of survivors. Building Financial Empowerment for Survivors of Domestic Violence aims to address this critical knowledge gap by providing those who work with survivors of domestic violence with practical knowledge on how to empower the financial well-being and stability of survivors. Specifically, every practitioner, human service provider, criminal justice practitioner, financial manager, and corporate supervisor should be screening the women they encounter for economic abuse, and when such abuse is found, they should work with the women toward developing financial safety plans and refer survivors to financial empowerment programs to assist survivors to become free from abuse.
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cover of Building Nature's Market: The Business and Politics of Natural Foods

Building Nature's Market

The Business and Politics of Natural Foods

Laura J. Miller

University of Chicago Press, 2017

For the first 150 years of their existence, “natural foods” were consumed primarily by body builders, hippies, religious sects, and believers in nature cure. And those consumers were dismissed by the medical establishment and food producers as kooks, faddists, and dangerous quacks. In the 1980s, broader support for natural foods took hold and the past fifteen years have seen an explosion—everything from healthy-eating superstores to mainstream institutions like hospitals, schools, and workplace cafeterias advertising their fresh-from-the-garden ingredients.

Building Nature’s Market shows how the meaning of natural foods was transformed as they changed from a culturally marginal, religiously inspired set of ideas and practices valorizing asceticism to a bohemian lifestyle to a mainstream consumer choice. Laura J. Miller argues that the key to understanding this transformation is to recognize the leadership of the natural foods industry. Rather than a simple tale of cooptation by market forces, Miller contends the participation of business interests encouraged the natural foods movement to be guided by a radical skepticism of established cultural authority. She challenges assumptions that private enterprise is always aligned with social elites, instead arguing that profit-minded entities can make common cause with and even lead citizens in advocating for broad-based social and cultural change.
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cover of Building Tall: My Life and the Invention of Construction Management

Building Tall

My Life and the Invention of Construction Management

John L. Tishman and Tom Shachtman

University of Michigan Press, 2011

"John Tishman is a true pioneer in the Construction Management industry. Through his CM leadership, some of America's most well-known buildings have been brought to successful completion."
---Bruce D'Agostino, president and chief executive, Construction Management Association of America

"Building Tall will provide readers with insights into John Tishman's career as a visionary engineer, landmark builder, and great businessman. Responsible for some of the construction world's most magnificent projects, John is one of the preeminent alumni in the history of Michigan Engineering. His perspectives have helped me throughout my time as dean, and his impact will influence generations of Construction Management professionals and students."
---David C. Munson, Jr., Robert J. Vlasic Dean of Engineering, University of Michigan
 
In this memoir, University of Michigan graduate John L. Tishman recounts the experiences and rationale that led him to create the entirely new profession now recognized and practiced as Construction Management. It evolved from his work as the construction lead of the "owner/builder" firm Tishman Realty and Construction, and his personal role as hands-on Construction Manager in the building of an astonishing array of what were at the time the world's tallest and most complex projects.  These include

  • The world's first three 100-story towers---the original "twin towers" of the   World Trade Center in Manhattan and the Hancock Tower in Chicago.              
  • The Epcot Center at Disney World.
  • The Renaissance Center in Detroit.
  • New York's Madison Square Garden.

Tishman interweaves the stories behind the construction of these and many other important buildings and projects with personal reminiscences of his dealings with Henry Ford, Jr., Disney's Michael Eisner, casino magnate Steve Wynn, and many others into a practical history of the field of Construction Management, which he pioneered.

This book will be of interest not only to a general public interested in the stories and personalities behind many of the most iconic construction projects of the post–World War II period in the United States but to students of engineering and architecture and members of the new field of Construction Management.

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cover of Building a Green Economy: Perspectives from Ecological Economics

Building a Green Economy

Perspectives from Ecological Economics

Robert B. Richardson

Michigan State University Press, 2013

The first decade of the twenty-first century has been characterized by a growing global awareness of the tremendous strains that human economic activity place on natural resources and the environment. As the world’s population increases, so does the demand for energy, food, and other resources, which adds to existing stresses on ecosystems, with potentially disastrous consequences. Humanity is at a crossroads in our pathway to future prosperity, and our next steps will impact our long-term sustainability immensely. In this timely volume, leading ecological economics scholars offer a variety of perspectives on building a green economy. Grounded in a critique of conventional thinking about unrestrained economic expansion and the costs of environmental degradation, this book presents a roadmap for an economy that prioritizes human welfare over consumerism and growth. As the authors represented here demonstrate, the objective of ecological economics is to address contemporary problems and achieve long-term socioeconomic well-being without undermining the capacity of the ecosphere. The volume is organized around three sections: “Perspectives on a Green Economy,” “Historical and Theoretical Perspectives,” and “Applications and Practice.” A rich resource in its own right, Building a Green Economy contains the most innovative thinking in ecological economics at a critical time in the reexamination of the human relationship with the natural world.

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cover of Building a Market: The Rise of the Home Improvement Industry, 1914-1960

Building a Market

The Rise of the Home Improvement Industry, 1914-1960

Richard Harris

University of Chicago Press, 2012

Each year, North Americans spend as much money fixing up their homes as they do buying new ones. This obsession with improving our dwellings has given rise to a multibillion-dollar industry that includes countless books, consumer magazines, a cable television network, and thousands of home improvement stores.
Building a Market charts the rise of the home improvement industry in the United States and Canada from the end of World War I into the late 1950s. Drawing on the insights of business, social, and urban historians, and making use of a wide range of documentary sources, Richard Harris shows how the middle-class preference for home ownership first emerged in the 1920s—and how manufacturers, retailers, and the federal government combined to establish the massive home improvement market and a pervasive culture of Do-It-Yourself. 
Deeply insightful, Building a Market is the carefully crafted history of the emergence and evolution of a home improvement revolution that changed not just American culture but the American landscape as well.
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cover of Building a Social Contract: Modern Workers' Houses in Early-Twentieth Century Detroit

Building a Social Contract

Modern Workers' Houses in Early-Twentieth Century Detroit

McCulloch, Michael

Temple University Press, 2023

The dream of the modern worker’s house emerged in early twentieth-century America as wage earners gained access to new, larger, and better-equipped dwellings. Building a Social Contract is a cogent history of the houses those workers dreamed of and labored for. Michael McCulloch chronicles the efforts of employers, government agencies, and the building industry who, along with workers themselves, produced an unprecedented boom in housing construction that peaked in the mid-1920s.

Through oral histories, letters, photographs, and period fiction, McCulloch traces wage earners’ agency in negotiating a new implicit social contract, one that rewarded hard work with upward mobility in modern houses. This promise reflected workers’ increased bargaining power but, at the same time, left them increasingly vulnerable to layoffs.

Building a Social Contract focuses on Detroit, the quintessential city of the era, where migrant workers came and were Americanized, and real estate agents and the speculative housebuilding industry thrived. The Motor City epitomized the struggle of Black workers in this period, who sought better lives through industrial labor but struggled to translate their wages into housing security amid racist segregation and violence. When Depression-era unemployment created an eviction crisis, the social contract unraveled, and workers rose up—at the polls and in the streets—to create a labor movement that reshaped American capitalism for decades.

Today, the lessons McCulloch provides from early twentieth-century Detroit are a necessary reminder that wages are not enough, and only working-class political power can secure affordable housing.
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cover of Building for the Arts: The Strategic Design of Cultural Facilities

Building for the Arts

The Strategic Design of Cultural Facilities

Peter Frumkin and Ana Kolendo

University of Chicago Press, 2014

Over the past two decades, the arts in America have experienced an unprecedented building boom, with more than sixteen billion dollars directed to the building, expansion, and renovation of museums, theaters, symphony halls, opera houses, and centers for the visual and performing arts. Among the projects that emerged from the boom were many brilliant successes. Others, like the striking addition of the Quadracci Pavilion to the Milwaukee Art Museum, brought international renown but also tens of millions of dollars of off-budget debt while offering scarce additional benefit to the arts and embodying the cultural sector’s worst fears that the arts themselves were being displaced by the big, status-driven architecture projects built to contain them.
           
With Building for the Arts, Peter Frumkin and Ana Kolendo explore how artistic vision, funding partnerships, and institutional culture work together—or fail to—throughout the process of major cultural construction projects. Drawing on detailed case studies and in-depth interviews at museums and other cultural institutions varying in size and funding arrangements, including the Art Institute of Chicago, Atlanta Opera, and AT&T Performing Arts Center in Dallas, Frumkin and Kolendo analyze the decision-making considerations and challenges and identify four factors whose alignment characterizes the most successful and sustainable of the projects discussed: institutional requirements, capacity of the institution to manage the project while maintaining ongoing operations, community interest and support, and sufficient sources of funding. How and whether these factors are strategically aligned in the design and execution of a building initiative, the authors argue, can lead an organization to either thrive or fail. The book closes with an analysis of specific tactics that can enhance the chances of a project’s success.

A practical guide grounded in the latest scholarship on nonprofit strategy and governance, Building for the Arts will be an invaluable resource for professional arts staff and management, trustees of arts organizations, development professionals, and donors, as well as those who study and seek to understand them.
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cover of Building the Black Metropolis: African American Entrepreneurship in Chicago

Building the Black Metropolis

African American Entrepreneurship in Chicago

Robert Weems Jr., Jason Chambers

University of Illinois Press, 2017

From Jean Baptiste Point DuSable to Oprah Winfrey, black entrepreneurship has helped define Chicago. Robert E. Weems Jr. and Jason P. Chambers curate a collection of essays that place the city as the center of the black business world in the United States. Ranging from titans like Anthony Overton and Jesse Binga to McDonald’s operators to black organized crime, the scholars shed light on the long-overlooked history of African American work and entrepreneurship since the Great Migration. Together they examine how factors like the influx of southern migrants and the city’s unique segregation patterns made Chicago a prolific incubator of productive business development—and made building a black metropolis as much a necessity as an opportunity.

Contributors: Jason P. Chambers, Marcia Chatelain, Will Cooley, Robert Howard, Christopher Robert Reed, Myiti Sengstacke Rice, Clovis E. Semmes, Juliet E. K. Walker, and Robert E. Weems Jr.

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cover of Bureaucrats, Planters, and Workers: The Making of the Tobacco Monopoly in Bourbon Mexico

Bureaucrats, Planters, and Workers

The Making of the Tobacco Monopoly in Bourbon Mexico

By Susan Deans-Smith

University of Texas Press, 1992

Honorable Mention, Bolton Memorial Prize, Conference on Latin American History

A government monopoly provides an excellent case study of state-society relationships. This is especially true of the tobacco monopoly in colonial Mexico, whose revenues in the later half of the eighteenth century were second only to the silver tithe as the most valuable source of government income. This comprehensive study of the tobacco monopoly illuminates many of the most important themes of eighteenth-century Mexican social and economic history, from issues of economic growth and the supply of agricultural credit to rural relations, labor markets, urban protest and urban workers, class formation, work discipline, and late colonial political culture.

Drawing on exhaustive research of previously unused archival sources, Susan Deans-Smith examines a wide range of new questions. Who were the bureaucrats who managed this colonial state enterprise and what policies did they adopt to develop it? How profitable were the tobacco manufactories, and how rational was their organization? What impact did the reorganization of the tobacco trade have upon those people it affected most—the tobacco planters and tobacco workers?

This research uncovers much that was not previously known about the Bourbon government's management of the tobacco monopoly and the problems and limitations it faced. Deans-Smith finds that there was as much continuity as change after the monopoly's establishment, and that the popular response was characterized by accommodation, as well as defiance and resistance. She argues that the problems experienced by the monopoly at the beginning of the nineteenth century did not originate from any simmering, entrenched opposition. Rather, an emphasis upon political stability and short-term profits prevented any innovative reforms that might have improved the monopoly's long-term performance and productivity.

With detailed quantitative data and rare material on the urban working poor of colonial Mexico, Bureaucrats, Planters, and Workers will be important reading for all students of social, economic, and labor history, especially of Mexico and Latin America.

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cover of Burning Up: A Global History of Fossil Fuel Consumption

Burning Up

A Global History of Fossil Fuel Consumption

Simon Pirani

Pluto Press, 2018

Coal, gas, and oil have powered our societies for hundreds of years. But the pace at which we use them changed dramatically in the twentieth century: of all the fossil fuels ever consumed, more than half were burnt up in the past fifty years alone, the vast majority of that within a single generation. Most worrying of all, this dramatic acceleration has occurred against the backdrop of an increasingly unanimous scientific consensus: that their environmental impact is devastating and potentially irreversible.
            In Burning Up, Simon Pirani recounts the history of the relentless rise of fossil fuels in the past half century, and lays out the ways in which the expansion of the global capitalist economy has driven it forward. Dispelling common explanations that foreground Western consumerism, as well as arguments about unsustainable population growth, Pirani offers instead an insightful intervention in what is arguably the crisis of our time.
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cover of Business Confronts Terrorism: Risks and Responses

Business Confronts Terrorism

Risks and Responses

Dean C. Alexander

University of Wisconsin Press, 2004

    Central banks and stock exchanges are bombed. Suicide bombers ravage cinemas, nightclubs, and theaters. Planes crash into skyscrapers and government buildings. Multiple bombs explode on commuter trains. Thousands of people are killed and injured while millions are terrorized by these attacks.
    These scenarios could be part of a future Hollywood movie. Sadly, they are representative of previous terror attacks against industry and government interests worldwide. Moreover, they are harbingers of global terror threats.
    Industry constitutes a prime target of contemporary terrorism. This timely book analyzes the threats companies face due to terrorism, industry responses to these dangers, and terrorism’s effects on conducting business in the post-9/11 environment. Dean C. Alexander details the conventional and unconventional terror capabilities facing industry. He describes the activities of terrorists in the economic system and the ways they finance their operations.
    Alexander discusses how companies can reduce terrorist threats and that corporate security can minimize political violence. He outlines the dynamics of the public-private partnership against terrorism: government aiding industry, business supporting government, and tensions between the two. He also delineates terrorism’s effects—financial, physical, and emotional—on workers and employers. He highlights the negative financial and economic consequences of terrorism. He discusses the impact of terrorism on traditional business practices and concludes with an assessment of future trends.
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cover of Business Cycles, Indicators, and Forecasting

Business Cycles, Indicators, and Forecasting

Edited by James H. Stock and Mark W. Watson

University of Chicago Press, 1993

The inability of forecasters to predict accurately the 1990-1991 recession emphasizes the need for better ways for charting the course of the economy. In this volume, leading economists examine forecasting techniques developed over the past ten years, compare their performance to traditional econometric models, and discuss new methods for forecasting and time series analysis.
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cover of Business Cycles: Part I

Business Cycles

Part I

F. A. Hayek

University of Chicago Press, 2012

In the years following its publication, F. A. Hayek’s pioneering work on business cycles was regarded as an important challenge to what was later known as Keynesian macroeconomics. Today, as debates rage on over the monetary origins of the current economic and financial crisis, economists are once again paying heed to Hayek’s thoughts on the repercussions of excessive central bank interventions.
 
The latest editions in the University of Chicago Press’s ongoing series The Collected Works of F. A. Hayek, these volumes bring together Hayek’s work on what causes periods of boom and bust in the economy. Moving away from the classical emphasis on equilibrium, Hayek demonstrates that business cycles are generated by the adaptation of the structure of production to changes in relative demand. Thus, when central banks artificially lower interest rates, the result is a misallocation of capital and the creation of asset bubbles and additional instability. Business Cycles, Part I contains Hayek’s two major monographs on the topic: Monetary Theory and the Trade Cycle and Prices and Production. Reproducing the text of the original 1933 translation of the former, this edition also draws on the original German, as well as more recent translations. For Prices and Production, a variorum edition is presented, incorporating the 1931 first edition and its 1935 revision. Business Cycles, Part II assembles a series of Hayek’s shorter papers on the topic, ranging from the 1920s to 1981.
 
In addition to bringing together Hayek’s work on the evolution of business cycles, the two volumes of Business Cycles also include extensive introductions by Hansjoerg Klausinger, placing the writings in intellectual context—including their reception and the theoretical debates to which they contributed—and providing background on the evolution of Hayek’s thought.
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cover of Business Cycles: Part II

Business Cycles

Part II

F. A. Hayek

University of Chicago Press, 2012

In the years following its publication, F. A. Hayek’s pioneering work on business cycles was regarded as an important challenge to what was later known as Keynesian macroeconomics. Today, as debates rage on over the monetary origins of the current economic and financial crisis, economists are once again paying heed to Hayek’s thoughts on the repercussions of excessive central bank interventions.
 
The latest editions in the University of Chicago Press’s ongoing series The Collected Works of F. A. Hayek, these volumes bring together Hayek’s work on what causes periods of boom and bust in the economy. Moving away from the classical emphasis on equilibrium, Hayek demonstrates that business cycles are generated by the adaptation of the structure of production to changes in relative demand. Thus, when central banks artificially lower interest rates, the result is a misallocation of capital and the creation of asset bubbles and additional instability. Business Cycles, Part I contains Hayek’s two major monographs on the topic: Monetary Theory and the Trade Cycle and Prices and Production. Reproducing the text of the original 1933 translation of the former, this edition also draws on the original German, as well as more recent translations. For Prices and Production, a variorum edition is presented, incorporating the 1931 first edition and its 1935 revision. Business Cycles, Part II assembles a series of Hayek’s shorter papers on the topic, ranging from the 1920s to 1981.
 
In addition to bringing together Hayek’s work on the evolution of business cycles, the two volumes of Business Cycles also include extensive introductions by Hansjoerg Klausinger, placing the writings in intellectual context—including their reception and the theoretical debates to which they contributed—and providing background on the evolution of Hayek’s thought.
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cover of Business Cycles: Theory, History, Indicators, and Forecasting

Business Cycles

Theory, History, Indicators, and Forecasting

Victor Zarnowitz

University of Chicago Press, 1992

This volume presents the most complete collection available of the work of Victor Zarnowitz, a leader in the study of business cycles, growth, inflation, and forecasting..

With characteristic insight, Zarnowitz examines theories of the business cycle, including Keynesian and monetary theories and more recent rational expectation and real business cycle theories. He also measures trends and cycles in economic activity; evaluates the performance of leading indicators and their composite measures; surveys forecasting tools and performance of business and academic economists; discusses historical changes in the nature and sources of business cycles; and analyzes how successfully forecasting firms and economists predict such key economic variables as interest rates and inflation.
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cover of Business Of Jews In Louisiana, 1840–1875

Business Of Jews In Louisiana, 1840–1875

Elliot Ashkenazi

University of Alabama Press, 1988

Goes beyond institutional history to concentrate on commercial and social matters

The author’s findings imply that Jewish immigrants to the South in the first half of the 19th century came from particular locales with similar social, economic, and religious backgrounds, and they chose to live in the South because of those traditions. The experience of Jews with commercial capitalism, rather than landowning, in agricultural societies, gave the Jews of Louisiana a comparable niche in America, and they participated in the commercial aspects of a regional economy based on agricultural production. Commercial and family connections with other Jewish groups facilitated their development into a settled community. In growth and decline, Jewish communities in Louisiana and elsewhere became permanent features of the landscape and influenced, and were influenced, by the areas in which they lived.

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cover of Business Without Boundary: The Story of General Mills

Business Without Boundary

The Story of General Mills

James Gray

University of Minnesota Press, 1954

Business Without Boundary was first published in 1954. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.

The firm of General Mills is probably best known to millions of people as the maker of Gold Medal Flour and as the progenitor of that first lady of the kitchen and the airwaves, Betty Crocker. But, although its greatest fame is as a flour miller, the company engages in a host of other activities that attest to the foresight and creative thinking of its executives. In fact, the sky seems to be the only limit as the company extends its sights upward in Operation Skyhook, a United States navy research project for which General Mills makes and launches into the stratosphere giant plastic balloons.

James Gray relates not only the history of General Mills since its founding in 1928 but also the background of the major companies that merged to form the larger corporation: the Washburn Crosby Company of Minneapolis, the Sperry Company of San Francisco, the Kell group of Texas and Oklahoma mills, and the Larrowe Milling Company of Detroit.

Anyone interested in advertising and promotion will find fascinating the accounts of the early successes in radio advertising, including the first use of singing commercials and the phenomenal rise of Betty Crocker (voted the second best-known woman in America!) The scientific and technical research that is a cornerstone of the modern corporation is described in detail, as is the development of the products control method, a General Mills innovation now widely adopted in industry.

For those curious to understand how business expands, for those interested in a close-up of industrial leaders, for anyone who wants to sharpen his view of America at work, this is an important book.

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cover of Business as Usual: How Sponsored Media Sold American Capitalism in the Twentieth Century

Business as Usual

How Sponsored Media Sold American Capitalism in the Twentieth Century

Caroline Jack

University of Chicago Press, 2024

How corporations used mass media to teach Americans that capitalism was natural and patriotic, exposing the porous line between propaganda and public service.
 
Business as Usual reveals how American capitalism has been promoted in the most ephemeral of materials: public service announcements, pamphlets, educational films, and games—what Caroline Jack calls “sponsored economic education media.” These items, which were funded by corporations and trade groups who aimed to “sell America to Americans,” found their way into communities, classrooms, and workplaces, and onto the airwaves, where they promoted ideals of “free enterprise” under the cloaks of public service and civic education. They offered an idealized vision of US industrial development as a source of patriotic optimism, framed business management imperatives as economic principles, and conflated the privileges granted to corporations by the law with foundational political rights held by individuals. This rhetoric remains dominant—a harbinger of the power of disinformation that so besets us today. Jack reveals the funding, production, and distribution that together entrenched a particular vision of corporate responsibility—and, in the process, shut out other hierarchies of value and common care.
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cover of Buying and Believing: Sri Lankan Advertising and Consumers in a Transnational World

Buying and Believing

Sri Lankan Advertising and Consumers in a Transnational World

Steven Kemper

University of Chicago Press, 2001

Advertising is a central part of the global system of commerce and culture. Every day it exposes consumers around the world to practices associated with the West, urban life, prosperity, and modernity. One consequence of this exposure is that it frees people's imaginations from time and place, and imposes a new and foreign reality. In this book Steven Kemper looks at a parallel trend, arguing that advertising firms in Nairobi, Caracas, and Colombo also domesticate the imagination, insinuating images into people's minds of the traditional as well as the modern, the local as much as the global.

Drawing upon fieldwork conducted over thirty years, Kemper examines the Sri Lankan advertising industry to show how executives draw on their skills as folk ethnographers to "Sri Lankanize" commodities and practices to make them locally desirable, essentially producing new forms of Sri Lankan culture. Addressing many of the most pressing agendas of contemporary anthropology, Buying and Becoming breaks new ground in studies of culture and globalization.
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