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This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy.

Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds.

Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

In recent years research into creative labour and cultural work has usually addressed the politics of production in these fields, but the sociotechnical and aesthetic dimensions of collaborative creative work have been somewhat overlooked.

This book aims to address this gap. Through case studies that range from TV showrunning to independent publishing, from the film industry to social media platforms such as Tumblr and Wattpad, this collection develops a critical understanding of the integral role collaboration plays in contemporary media and culture. It draws attention to diverse kinds of creative collaboration afforded via the intermediation of digital platforms and networked publics. It considers how these are incorporated into emergent market paradigms and investigates the complicated forms of subjectivity that develop as a consequence. But it also acknowledges historical continuities, not least in terms of the continued exploitation of ‘support personnel’ and of resulting artistic conflicts but also of alternative models that resist the precarious nature of contemporary cultural work.

Finally, this volume attempts to situate creative collaboration in broader social and economic contexts, where the experience and outcomes of such work have proved more problematic than the rich potential of their promise would lead us to expect.

The Editors: James Graham is Senior Lecturer in the Faculty of Arts and Creative Industries, Middlesex University, London. Alessandro Gandini is Lecturer in Digital Media Management and Innovation in the Department of Digital Humanities, Kings College, London.

A study of concrete art and poetry, its implications, and influence in Brazil.

Concrete art and poetry burst onto Brazil’s cultural stage in the 1950s, while the country was embarking on a dizzying period of modernization. Bringing together key poets and visual artists alongside less recognized figures, Nathaniel Wolfson shows that concretism was hardly socially inert, as pundits have suggested. Rather, it presciently grappled with an emerging information age that would soon reorganize human relations globally.

Concrete Encoded describes a nascent cybernetic imaginary. Concretism has long been considered Brazil’s most global aesthetic movement. Wolfson traces new circles of international theorists and practitioners involved in critical technological thought. Wolfson argues that concrete poetry is the quintessential literary genre of the early information age. He shows that Brazilian poets, artists, and designers contested the military dictatorship’s technological authoritarianism and information-gathering operations. Vigorous experimentalists, their attention to form and semantics unveiled both the creative and nefarious possibilities of algorithmic writing. A highly original work, Concrete Encoded reckons with aesthetic responses from Brazil to an advancing capitalist and digital era.

Classical scholarship has traditionally neglected the prominence of the body in antiquity. Constructions of the Classical Body theorizes that the study of antiquity is necessarily a study of the body, and that attention to this fact can lead to a much-needed shift in the way in which classical studies are approached today. This volume aims to reestablish the relevance of the problem of the body at the perimeters of several different kinds of inquiry, and, in this way, to help open up a field of possibilities for future study. The range covered by the essays in this volume is sweeping: from Corinthian vaseware to Athenian and Roman politics, poetry from Homer to Ovid, medical writers from the Hippocratic corpus to the diary of Aelius Aristides (second century c.e.), philosophy (Seneca, Porphyry), the Greek novel, Christian apocrypha, Ovid's medieval reception, and twentieth century film. This range is a consequence of the multidisciplinarity that any study of the body requires, and it attests to the particular richness of the body in classical antiquity and as an object for study today. The volume illustrates that body is located between traditional borders, not within them; the body dissolves traditional objects of study and joins areas usually kept apart. Retracing the fate of the body is thus a way of rendering antiquity truly strange again -- it allows us to see the past afresh, with open eyes. This volume includes essays by Carlin A. Barton, Anne Carson, Eric Downing, Catherine Edwards, Maud W. Gleason, John Henderson, Ralph Hexter, S. C. Humphreys, Helen King, Leslie Kurke, Robert Lamberton, David S. Potter, Amy Richlin, Giulia Sissa, Maria Wyke, and Froma I. Zeitlin, along with an introduction by James I. Porter. ". . . a superb collection, one that I know will be most welcome not only in the field of classical studies, but in the libraries of all those interested in the history and historicity of the body." --Page duBois, University of California, San Diego

An essential analysis of the ways consumerism and globalization intersect with political power.

In Consumers and Citizens, Néstor García Canclini, the best-known and most innovative cultural studies scholar in Latin America, maps the critical effects of urban sprawl and global media and commodity markets on citizens-and shows at the same time that the complex results mean not only a shrinkage of certain traditional rights (particularly those of the welfare or client state) but also new openings for expanding citizenship.

García Canclini focuses on the diverse ways in which democratic societies recognize markets of citizen opinions, however heterogeneous and dissonant, as in the fashion and entertainment industries. He shows how identity issues, brought to the fore by the aligning of citizenship and consumption, can no longer be understood strictly within the purview of territory or nation. Rather, the postmodern citizen-consumer inhabits a transterritorial and multilingual space, structured more along the lines of markets than states. Defining this space, García Canclini seeks to formulate a participatory and critical approach to consumption in which national culture, far from being extinguished, is reconstituted in transnational, cultural interactions.

Consuming Modernity illustrates that what is distinctive of any particular society is not the fact of its modernity, but rather its own unique debates about modernity. Behind the embattled arena of culture in India, for example, lie particular social and political interests such as the growing middle class; the entrepreneurs and commercial institutions; and the state.

What are you drawn to like, to watch, or even to binge? What are you free to consume, and what do you become through consumption? These questions of desire and value, Kathryn Lofton argues, are questions for the study of religion. In eleven essays exploring soap and office cubicles, Britney Spears and the Kardashians, corporate culture and Goldman Sachs, Lofton shows the conceptual levers of religion in thinking about social modes of encounter, use, and longing. Wherever we see people articulate their dreams of and for the world, wherever we see those dreams organized into protocols, images, manuals, and contracts, we glimpse what the word “religion” allows us to describe and understand.

With great style and analytical acumen, Lofton offers the ultimate guide to religion and consumption in our capitalizing times.

Places masochistic performance within a social and historical context.

Having yourself shot. Putting out fires with your bare hands and feet. Biting your own body and photographing the marks. Sewing your own mouth shut. These seemingly aberrant acts were committed by performance artists during the 1970s. Why would anyone do these things? What do these kinds of masochistic performances tell us about the social and historical context in which they occurred? Fascinating and accessibly written, Contract with the Skin addresses such questions through a reconsideration of these acts in relation to psychoanalytic and legal concepts of masochism.

An exploration of cosplay and its relationship with the realms of its global fandom, performance, and the modes of fictional existence 

 

Flourishing far beyond its Japanese roots, cosplay has become an international phenomenon with fervid fans who gather at enormous, worldwide conventions annually. Here, author Frenchy Lunning offers an intimate, sensational tour through cosplay’s past and present, as well as its global lure.

Through a culmination of years of personal research on cosplay, and growing out of Lunning’s wealth of scholarship, conference presentations, and cosplayer interviews, Cosplay is a unique and necessary examination of identity, performance, play, and otaku fandom and culture in relation to contemporary theories. With discussions covering construction, masquerades, and community through performance, Lunning presents cosplay as a dynamic and ever-evolving global practice. She combines the fascinating viewpoints of cosplayers with observational, in-depth research on cosplay history and practice, and a deep dive into critical theory involving the modes of fictional existence, in order to understand its global expansion. 

Augmented with beautiful photographs, this is an engrossing, lively read that explores a complicated and often misunderstood history and meditates on how cosplay allows its participants to create and construct meaning and identity.

Craft is a diverse, democratic art form practiced by Americans of every gender, age, ethnicity, and class. Crafting America traces this expansive range of skilled making in a variety of forms, from ceramics and wood to performance costume and community-based practice. In exploring the intertwining of craft and American experience, this volume reveals how artists leverage their craft to realize the values of life, liberty, and the pursuit of happiness.

Accompanying an exhibition of the same title organized by Crystal Bridges Museum of American Art, Crafting America features contributions from scholars that illuminate craft’s relationship to ritual and memory, personal independence, abstraction, and Native American histories. The richly illustrated catalog section—with more than a hundred color images accompanied by lively commentary—presents a vivid picture of American craft over the past eight decades, offering fresh insights on the relationships between objects.

Building upon recent advances in craft scholarship and encouraging more inclusive narratives, Crafting America presents a bold statement on the vital role of craft within the broader context of American art and identity.

Critical Fandom positions fan authors as rhetoricians and fan fiction as an action. Every fan author navigates—implicitly or explicitly—the politics of their fandom, the media they love, their lived experiences, digital technologies, reader expectations, and a larger culture. To better understand critical fans, Cara Marta Messina analyzes Archive of Our Own tagging practices, fan fictions, and interviews from four different fandoms.

Fans of The Legend of Korra celebrate queer relationships while understanding representation is just the first step in the face of systemic homophobia. Game of Thrones fan authors challenge racism and heteronormativity in both the community and the show. In online forums for Black Panther, fans make space for sapphic romances and explore the humanity of Erik Killmonger, ultimately contending with harmful stereotypes of radical Black men. And the Our Flag Means Death fandom demonstrates how a show can flourish when it centers queerness, especially for trans fans. Even in these moments of joy, there’s conflict. Critical Fandom seeks to answer what comes next.