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This book is about the Americanization of Yugoslav culture and everyday life during the nineteen-sixties. After falling out with the Eastern bloc, Tito turned to the United States for support and inspiration. In the political sphere the distance between the two countries was carefully maintained, yet in the realms of culture and consumption the Yugoslav regime was definitely much more receptive to the American model. For Titoist Yugoslavia this tactic turned out to be beneficial, stabilising the regime internally and providing an image of openness in foreign policy.

Coca-Cola Socialism addresses the link between cultural diplomacy, culture, consumer society and politics. Its main argument is that both culture and everyday life modelled on the American way were a major source of legitimacy for the Yugoslav Communist Party, and a powerful weapon for both USA and Yugoslavia in the Cold War battle for hearts and minds.

Radina Vučetić explores how the Party used American culture in order to promote its own values and what life in this socialist and capitalist hybrid system looked like for ordinary people who lived in a country with communist ideology in a capitalist wrapping. Her book offers a careful reevaluation of the limits of appropriating the American dream and questions both an uncritical celebration of Yugoslavia’s openness and an exaggerated depiction of its authoritarianism.

Showing that the most important figures of the 1960s were not always the most famous ones

Just weeks back from Vietnam, guitarist Larry Lee stood on stage at Woodstock alongside Jimi Hendrix, but he isn’t given more than a glance in the festival’s documentary. In Selma, Alabama, in March 1965, an eight-year-old girl named Sheyann Webb wrote her own obituary before joining the march across the Edmund Pettus Bridge. She survived Bloody Sunday, swept off the bridge in the arms of Hosea Williams as state troopers on horseback swung bullwhips and clubs. These are just a couple of the regular people at the heart of Craig Werner’s sweeping, mosaic history of the 1960s; it is their stories, not those of the icons, that give the era its deeper meaning.

In Everyday People and the Stories of Freedom in the Sixties, Werner assembles a rich and kaleidoscopic portrait of a decade in which Americans across the entire political spectrum claimed freedom as their cause. Moving beyond familiar myths and simplified narratives, he reveals a period defined by three interlocking realities: everything was open to change, everything seemed to happen at once, and everyone believed their vision of freedom was the one worth fighting for.

Bringing together stories too often told in isolation—the Civil Rights Movement, Vietnam, the global Cold War, the women’s movement, and the intertwined worlds of sex, drugs, and rock 'n' roll—Werner integrates the experiences of African Americans, women, Native Americans, Latinx communities, LGBTQ people, and immigrants into a single, propulsive narrative. Music, film, art, and fashion are not treated as colorful backdrops but as central forces in the making of political and social change. This book illuminates the economic, political, technological, and cultural forces that shaped the 1960s and continue to influence the present. It is a history of a decade told not from the top down, but from the ground up, by the people who lived it.

Supplemental materials for readers, students, and instructors are available on the publisher’s website, including full citations, playlists, images, and thematic sections on the Global Sixties, science and technology, religion, literature, music, film, visual art, and major figures and events.

Peter Cajka’s erudite book shows how even staunch Catholics were transformed by the maelstrom of the American Sixties, turning away from powerful and corrupt institutions and toward the inner moral compass provided by their own consciences.

What is your conscience? Is it, as Peter Cajka asks in this provocative book, “A small, still voice? A cricket perched on your shoulder? An angel and devil who compete for your attention?” Going back at least to the thirteenth century, Catholics viewed their personal conscience as a powerful and meaningful guide to align their conduct with worldly laws. But, as Cajka shows in Follow Your Conscience, during the national cultural tumult of the 1960s, the divide between the demands of conscience and the demands of the law, society, and even the church itself grew increasingly perilous. As growing numbers of Catholics started to consider formerly stout institutions to be morally hollow—especially in light of the Vietnam War and the church’s refusal to sanction birth control—they increasingly turned to their own consciences as guides for action and belief. This abandonment of higher authority had radical effects on American society, influencing not only the broader world of Christianity, but also such disparate arenas as government, law, health care, and the very vocabulary of American culture. As this book astutely reveals, today’s debates over political power, religious freedom, gay rights, and more are all deeply infused by the language and concepts outlined by these pioneers of personal conscience.

Over the past quarter century, American liberals and conservatives alike have invoked memories of the 1960s to define their respective ideological positions and to influence voters. Liberals recall the positive associations of what might be called the “good Sixties”—the “Camelot” years of JFK, the early civil rights movement, and the dreams of the Great Society—while conservatives conjure images of the “bad Sixties”—a time of urban riots, antiwar protests, and countercultural revolt. 

In Framing the Sixties, Bernard von Bothmer examines this battle over the collective memory of the decade primarily through the lens of presidential politics. He shows how four presidents—Ronald Reagan, George H. W. Bush, Bill Clinton, and George W. Bush—each sought to advance his political agenda by consciously shaping public understanding of the meaning of “the Sixties.” He compares not only the way that each depicted the decade as a whole, but also their commentary on a set of specific topics: the presidency of John F. Kennedy, Lyndon Johnson's “Great Society” initiatives, the civil rights movement, and the Vietnam War. 

In addition to analyzing the pronouncements of the presidents themselves, von Bothmer draws on interviews he conducted with more than one hundred and twenty cabinet members, speechwriters, advisers, strategists, historians, journalists, and activists from across the political spectrum—from Julian Bond, Daniel Ellsberg, Todd Gitlin, and Arthur Schlesinger to James Baker, Robert Bork, Phyllis Schlafly, and Paul Weyrich. 

It is no secret that the upheavals of the 1960s opened fissures within American society that have continued to affect the nation's politics and to intensify its so-called culture wars. What this book documents is the extent to which political leaders, left and right, consciously exploited those divisions by “framing” the memory of that turbulent decade to serve their own partisan interests.

How did we get to this point in American politics? Drawing on insights from an unprecedented decades-long study of ordinary Americans’ political lives, this book tells the story of how, why, and when our politics fractured.

Few time periods have been as defined by waves of monumental social change as the United States during the 1960s. Even today, almost sixty years later, the era is often depicted as a triumph of social progress. Yet, as Larry M. Bartels and Katherine J. Cramer show in The Politics of Social Change, it was Americans’ diverse reactions to the milestone events of the time—from the welcoming, to the fiercely resistant, to the largely oblivious—that planted the seeds of our current political turmoil.

Their masterful analysis draws on a unique historical resource: the longest-running systematic tracking of individual Americans’ political attitudes and behavior ever attempted. The study began in 1965 when researchers interviewed hundreds of high school students across the country and then periodically reinterviewed them over the next three decades. Bartels and Cramer supplement this historical record with in-depth interviews with dozens of the original students, painting a detailed picture of the generation’s individual and collective political development. By tracing the responses of the Class of ’65 to major events of their political lifetimes—including the Civil Rights and Women’s Rights movements, the Vietnam War, the shifting role of religion, escalating economic inequality, immigration, and the rise of Donald Trump—Bartels and Cramer shed new light on the evolution of public opinion and the unsteady progress of American democracy.