cover of book
 

Mexican Waves: Radio Broadcasting Along Mexico’s Northern Border, 1930–1950
by Sonia Robles
University of Arizona Press, 2019
eISBN: 978-0-8165-4057-0 | Cloth: 978-0-8165-3954-3
Library of Congress Classification HE8699.M4R63 2019
Dewey Decimal Classification 384.540972109043

ABOUT THIS BOOK | TOC
ABOUT THIS BOOK
Mexican Waves is the fascinating history of how borderlands radio stations shaped the identity of an entire region as they addressed the needs of the local population and fluidly reached across borders to the United States. In so doing, radio stations created a new market of borderlands consumers and worked both within and outside the constraints of Mexican and U.S. laws.

Historian Sonia Robles examines the transnational business practices of Mexican radio entrepreneurs between the Golden Age of radio and the early years of television history. Intersecting Mexican history and diaspora studies with communications studies, this book explains how Mexican radio entrepreneurs targeted the Mexican population in the United States decades before U.S. advertising agencies realized the value of the Spanish-language market.

Robles’s robust transnational research weaves together histories of technology, performance, entrepreneurship, and business into a single story. Examining the programming of northern Mexican commercial radio stations, the book shows how radio stations from Tijuana to Matamoros courted Spanish-language listeners in the U.S. Southwest and local Mexican audiences between 1930 and 1950. Robles deftly demonstrates Mexico’s role in creating the borderlands, adding texture and depth to the story.

Scholars and students of radio, Spanish-language media in the United States, communication studies, Mexican history, and border studies will see how Mexican radio shaped the region’s development and how transnational listening communities used broadcast media’s unique programming to carve out a place for themselves as consumers and citizens of Mexico and the United States.
Nearby on shelf for Transportation and communications / Telecommunication industry. Telegraph / Radio and television broadcasting: