TABLE OF CONTENTS
Preface
Chapter 1: Putting The Mission in Mission Statement
Chapter 2: Marketing, Mission, and Message
Chapter 3: Writing a Mission Statement
Chapter 4: Putting Your Statement to Work
Chapter 5: Mission Statements
Appendix A: Model Mission Statement - School Library Media Center
Appendix B: Suggested Reading
Appendix C: Marketing Communication Plan Work Sheet
 

Library of Congress Subject Headings for this publication: Libraries Aims and objectives, Mission statements, Library planning, Libraries Marketing