by William R. Hunt
University of Wisconsin Press, 1989
Cloth: 978-0-87972-463-4 | Paper: 978-0-87972-464-1
Library of Congress Classification Z473.M12H85 1989
Dewey Decimal Classification 070.5092


Bernarr Macfadden (1868–1955) entertained and instructed Americans for decades. He championed physical exercise, fasting, and diet reform and was the relentless scourge of established doctors. He presented his views in Physical Culture, a popular magazine featuring photographs of strong men and healthy women and articles promoting the healthy life. While some critics derided him as a health nut, no one could dispute his genius as a magazine publisher. He established the world’s greatest magazine publishing empire through the innovation of such popular publications as True Story, the first confession magazine; True Detective; and many others.