RAGBRAI: Everyone Pronounces It Wrong is a celebration, a memoir, an entertainment. The book deals with the first 25 years of the famous bike ride. It describes the genesis of an event that has drawn hundreds of thousands of people to Iowa from all over the world and attempts to explain the ride's continued charm and appeal.

RAGBRAI is different from all other bicycle tours. The others, and there are dozens of cross-state rides held in the United States, attract mostly serious, dedicated cyclists who clench their teeth and ride hard all day. RAGBRAI has its share of these cyclists, but it's more inclusive. It is a huge, week long celebration with dancing in the streets and evening entertainments. It is a love affair between bicycle riders and the people of Iowa. The book captures the essence of all that.