Contents
Acknowledgments
Introduction (Willow G. Mullins and Puja Batra-Wells)
1. Folklore as a Networked Economy: Or, How a Recently-Invented-but-Traditional Artifact Reveals the Way Folkloric Production Has Always Worked (John Laudun)
2. Branding Unibroue: Selling Québécois Folklore through Beer (Julie M-A LeBlanc)
3. Market Forces and Marketplace Economics at the Smithsonian Folklife Festival (Halle M. Butvin and James I. Deutsch)
4. The Sweet Spot: An Epistemological Approach to the Economics of Sugarmaking in Vermont (Michael Lange)
5. Where the Creel Boats Go: The Politics of Sustainable Fisheries in a Small Orkney Community (Christofer Johnson)
6. The Economics of Curation and Representation: Dialogues in the Commemorative Landscape of Portsmouth, Ohio (Cassie Patterson)
7. An Ordered Mess: Folk Narratives and Practices in a Chinese Hui Muslim Market (Zhao Yuanhao)
8. Art/Work: Precarious Encounters and Vernacular Economic Remedies (Puja Batra-Wells)
9. From Vision to Implementation: Clashing Values of Economic Idealism and Solvency in Twin Oaks Community, 1967–1979 (Rahima Schwenkbeck)
10. “Why the Sea Is Salty”: Folktales as Sources of Grassroots Economics (Irene Sotiropoulou)
11. What Would Hermes Do? A Jungian Perspective on the Trickster and Business Ethics (William A. Ashton)
12. Folk Economies and the Artisan Workshop (Amy Shuman)
13. Consuming Authenticities: An Economics of Folklorists (Willow G. Mullins)
About the Authors
Index