Interpreting and Experiencing Disney: Mediating the Mouse
Intellect Books, 2022
Cloth: 978-1-78938-474-1 | Paper: 978-1-78938-762-9
See other books on: Film & Video | Interpreting | Mediating | Mouse | Popular Culture
See other titles from Intellect Books
Cloth: 978-1-78938-474-1 | Paper: 978-1-78938-762-9
ABOUT THIS BOOK | AUTHOR BIOGRAPHY | REVIEWS | TOC
ABOUT THIS BOOK
A collection of essays exploring the wide-ranging influence of the Walt Disney Company.
It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney’s marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages.
This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation’s massive marketing machine and how the corporate response, in turn, shapes the fan experience.
It would be difficult to go through life without ever encountering a Disney product. Since the first Mickey Mouse cartoon premiered in 1928, Disney has played a central role in shaping American popular culture, and it has expanded to the global market. The company positioned itself as a titan of family entertainment, and many of its offerings, from films to consumable products, have become embedded in the minds of children and adults, woven into many of our life experiences. Fans of Disney build connections with their favorite characters and franchises, fueled by Disney’s marketing practices. Others have developed a near-cult-like relationship with the brand, equating its products with religious icons and theme park visits with pilgrimages.
This edited volume looks beyond the movies and merchandise to peer into the very heart of the Disney phenomenon: how the fan response drives the corporation’s massive marketing machine and how the corporate response, in turn, shapes the fan experience.
See other books on: Film & Video | Interpreting | Mediating | Mouse | Popular Culture
See other titles from Intellect Books
![](https://www.bibliovault.org/thumbs/978-1-942401-51-3-thumb.jpg "Europe, Byzantium, and the "Intellectual Silence" of Rus' Culture")
