Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage ispresented on the internet. This interdisciplinary book uses humanities and social sciences to analyse the ways that heritage is brandedand commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites. The book covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field.

Linde Egberts is cultural historian and geographer, specialized in the role of heritage in regional identities in contemporary Europe. She works as a lecturer and postdoctoral researcher Heritage Studies at Vrije Universiteit Amsterdam, and as a coordinator of the Research Group Heritage & Environment of the Centre for Global Heritage and Development.Maria Alvarez is a Professor of Tourism Marketing at Bo?aziçi University in Istanbul, Turkey. She has published widely in leading academic journals on the topics of destination marketing and tourist behavior. She has also been involved in several internationally-financed destination development projects.

Contents Foreword- Frank Go List of contributors List of figures and tables 1. Tourism and Heritage Crafting experience through innovationLinde Egberts and Maria D. Alvarez2. Tourism Conflicts and Conflict Tourism Experiencing heritage and identity in Europe’s age of crisisRob van der Laarse3. Heritage Landscapes of Hiroshima and Nagasaki Huong T. Bui, Kaori Yoshida and Timothy Lee4. Revealing and Presenting the Past(s) for the Public Fethiye Mosque and Museum as a cultural heritage site in IstanbulMariëtte Verhoeven5. Who Takes the Lead in Initiating Cooperation in a Cultural Network and Why? The case of a Rural Finnish DestinationArja Lemmetyinen, Lenita Nieminen and Johanna Aalto6. Sustainability of Heritage Tourism Destinations A demand-based perspective on Cusco, PeruBegüm Aydin and Maria D. Alvarez7. Localizing National Tourism websites The case of World Heritage SitesEmanuele Mele, Silvia De Ascaniis and Lorenzo Cantoni8. Enhancing the Tourist Heritage Experience through ‘In — Situ’, Customisable, 3D Printed SouvenirsConstantia Anastasiadou, Samantha Vettese Forster and Lynsey Calder9. Tracking the Heritage Tourist Heritage tourism and visiting patterns in a historic city Karim van Knippenberg and Linde Egberts10. The Construction of a Tourist-Historic Icon The case of the Palace of Westminster, LondonLinde Egberts and Renée Melgers11. Conclusion Linde Egberts and Maria D. Alvarez