cover of book
 

Heritage and Tourism: Places, Imageries and the Digital Age
edited by Maria Alvarez and Linde Egberts
Amsterdam University Press, 2018
eISBN: 978-90-485-3644-3 | Paper: 978-94-6298-535-3
Library of Congress Classification G156.5.H47H4634 2018

ABOUT THIS BOOK | AUTHOR BIOGRAPHY | TOC
ABOUT THIS BOOK
Heritage and tourism mutually reinforce each other, with the presentation of heritage at physical sites mirrored by the ways heritage ispresented on the internet. This interdisciplinary book uses humanities and social sciences to analyse the ways that heritage is brandedand commodified, how stakeholders organise place brands, and how digital strategies shape how visitors appreciate heritage sites. The book covers a wide geographic diversity, offering the reader the chance to find cross-cutting themes and area-specific features of the field.

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