Humans have always been fascinated by the workings of the mind and now, more than ever, neuroscience has become a popular area of inquiry. While neuroscience advertises itself as an interdisciplinary field, drawing on biology, physics, engineering, and psychology, to date it has engaged less often with the humanities. In this transdisciplinary work, Jordynn Jack aims to show how the humanities—and in particular, rhetoric—have much to add to the neurosciences, offering rich insights into the ways in which the brain is enmeshed in the body, in culture, and in discourse.
Jack first looks at the problem of “neurohype”—exaggerated or oversimplified claims that essentialize brains and make them “uncritically real”—questioning some of the fundamental assumptions about the brain that experimental protocols and psychological concepts rely on. Then, through examples of research on sex and gender, political orientation, and affect, Jack demonstrates how a rhetorical-material approach can help to generate alternative approaches to studying the brain that might mitigate the problem of neurohype. By raveling out the roots of neurohype and raveling back its use through time, Raveling the Brain shows how rhetoric and neuroscience might be raveled together, or intertwined, to create a stronger transdisciplinary approach that might enrich our understanding of those issues of interest to neuroscientists and humanists alike. 
 

Imagine a common movie scene: a hero confronts a villain. Captioning such a moment would at first glance seem as basic as transcribing the dialogue. But consider the choices involved: How do you convey the sarcasm in a comeback? Do you include a henchman’s muttering in the background? Does the villain emit a scream, a grunt, or a howl as he goes down? And how do you note a gunshot without spoiling the scene?

These are the choices closed captioners face every day. Captioners must decide whether and how to describe background noises, accents, laughter, musical cues, and even silences. When captioners describe a sound—or choose to ignore it—they are applying their own subjective interpretations to otherwise objective noises, creating meaning that does not necessarily exist in the soundtrack or the script.

Reading Sounds looks at closed-captioning as a potent source of meaning in rhetorical analysis. Through nine engrossing chapters, Sean Zdenek demonstrates how the choices captioners make affect the way deaf and hard of hearing viewers experience media. He draws on hundreds of real-life examples, as well as interviews with both professional captioners and regular viewers of closed captioning. Zdenek’s analysis is an engrossing look at how we make the audible visible, one that proves that better standards for closed captioning create a better entertainment experience for all viewers.

Fake news, alternative facts, post truth—terms all too familiar to anyone in U.S. political culture and concepts at the core of Dana L. Cloud’s new book, Reality Bites, which explores truth claims in contemporary political rhetoric in the face of widespread skepticism regarding the utility, ethics, and viability of an empirical standard for political truths. Cloud observes how appeals to truth often assume—mistakenly—that it is a matter of simple representation of facts. However, since neither fact-checking nor “truthiness” can respond meaningfully to this problem, she argues for a rhetorical realism—the idea that communicators can bring knowledge from particular perspectives and experiences into the domain of common sense. Through a series of case studies—including the PolitiFact fact-checking project, the Planned Parenthood “selling baby parts” scandal, the Chelsea Manning and Edward Snowden cases, Neil DeGrasse Tyson’s Cosmos, the rhetoric of Thomas Paine and the American Revolution, and the Black Lives Matter movement—Cloud advocates for the usefulness of narrative, myth, embodiment, affect, and spectacle in creating accountability in contemporary U.S. political rhetoric. If dominant reality “bites”—in being oppressive and exploitative—it is time, Cloud argues, for those in the reality-based community to “bite back.”

In the twentieth century, the media gave whistleblowers a voice, spearheaded the downfall of powerful politicians, and exposed widespread corporate corruption.  How will the twenty-first-century media cope with its storied legacy as the watchdog of democratic society?  Reclaiming the Media examines the sometimes tenuous, often fraught relationship between media organizations and civil rights in Europe.  In sections devoted to citizenship, participation, contemporary journalism, and activist communication strategies, a panel of European media experts makes the case for deepening the media’s role in democracy.

This unique inquiry into the history and ongoing moral significance of mass communication also represents a defense, extension, and overhaul of the idea and social form of the discipline. Organized around narrative accounts of individuals and their communicative worlds, Refiguring Mass Communication illuminates significant but overlooked rhetorical episodes in history to enable modern-day readers to rehabilitate and reinvigorate their own engagements with mass communication.

Coined in the 1920s as a way to describe radio, motion pictures, wide-circulation magazines, and the press, the term "mass communication" frequently is misused in the era of cable TV, niche marketing, and the Internet. In Refiguring Mass Communication, Peter Simonson compares his own vision of mass communication with distinct views articulated throughout history by Paul of Tarsus, Walt Whitman, Charles Horton Cooley, David Sarnoff, and Robert K. Merton, utilizing a collection of texts and tenets from a variety of time periods and perspectives. Drawing on textual and archival research as well as access to Merton's personal papers, Simonson broadly reconceives a sense of communication theory and what social processes might be considered species of mass communication. Simonson reveals the geographical and social contexts from which these visions have emerged and the religious and moral horizons against which they have taken shape. In a unique perspective, he considers the American county fair as an example of a live gathering and crucial site that is overlooked in contemporary forms of mass communication, urging a reconsideration of how individuals participate in and shape similar forms.

A collection of essays providing insights into new directions in rhetorical history
 
Kathleen J. Turner’s 1998 multicontributor volume Doing Rhetorical History: Concepts and Cases quickly became a foundational text in the field, and the studies in the book have served as an important roadmap for scholars undertaking such scholarship. In the decades since its publication, developments in rhetorical-historical research, engaged scholarship, and academic interventionism have changed the practice of rhetorical history tremendously.

To address this shift, Turner and Jason Edward Black have edited a much-anticipated follow-up volume: Reframing Rhetorical History: Cases, Theories, and Methodologies, which reassesses both history as rhetoric and rhetorical history as practice. This new book attends to a number of topics that have become not just hot-button issues in rhetorical scholarship but have entrenched themselves as anchors within the field. These include digital rhetoric, public memory, race and ethnicity, gender dynamics and sexualities, health and well-being, transnationalism and globalization, social justice, archival methods and politics, and colonialism and decoloniality.

The sixteen essays are divided into four major parts: “Digital Humanities and Culture” introduces methods and cases using twenty-first century technologies; “Identities, Cultures, and Archives” addresses race and gender within the contexts of critical race theory, gendered health rhetoric, race-based public memory, and class/sectionalism; “Approaches to Nationalism and Transnationalism” explores ideologies related to US and international cultures; and “Metahistories and Pedagogies” explores creative ways to approach the frame of metarhetorical history given what the field has learned since the publication of Doing Rhetorical History.

CONTRIBUTORS
Andrew D. Barnes / Jason Edward Black / Bryan Crable / Adrienne E. Hacker Daniels / Matthew deTar / Margaret Franz / Joe Edward Hatfield / J. Michael Hogan / Andre E. Johnson / Madison A. Krall / Melody Lehn / Lisbeth A. Lipari / Chandra A. Maldonado / Roseann M. Mandziuk / Christina L. Moss / Christopher J. Oldenburg / Sean Patrick O’Rourke / Daniel P. Overton / Shawn J. Parry-Giles / Philip Perdue / Kathleen J. Turner

 

In response to the pervasiveness of emerging communication technologies, Rhetoric as a Posthuman Practice argues that information be understood as an embodied, material practice. The guiding proposition for this book is that digital rhetoric now concerns how bodies, broadly construed, become informed through practice that includes not only traditional communication activities between bodies but also how information technologies organize and exercise those varying bodies.
 
Through case studies of the media art of glitch, urban explorers’ use of social media, and DIY digital networks, this book then reconsiders how practice/exercise functions when the once essential bodies of the individual and a society—the two primary categories authorized by a humanist paradigm—become less reliable categories from which we might orient rhetorical action. In sum, the book argues that rhetorical practice is irreducible to the traditions and categories of humanism and must now exercise its posthuman capacities.
 

It is a truth widely acknowledged that if you’re pregnant and can afford one, you’re going to pick up a pregnancy manual. From What to Expect When You’re Expecting to Pregnancy for Dummies, these guides act as portable mentors for women who want advice on how to navigate each stage of pregnancy. Yet few women consider the effect of these manuals—how they propel their readers into a particular system of care or whether the manual they choose reflects or contradicts current medical thinking.
Using a sophisticated rhetorical analysis, Marika Seigel works to deconstruct pregnancy manuals while also identifying ways to improve communication about pregnancy and healthcare. She traces the manuals’ evolution from early twentieth-century tomes that instructed readers to unquestioningly turn their pregnancy management over to doctors, to those of the women’s health movement that encouraged readers to engage more critically with their care, to modern online sources that sometimes serve commercial interests as much as the mother’s.

The first book-length study of its kind, The Rhetoric of Pregnancy is a must-read for both users and designers of our prenatal systems—doctors and doulas, scholars and activists, and anyone interested in encouraging active, effective engagement.

According to Ben McCorkle, the rhetorical canon of delivery—traditionally seen as the aspect of oratory pertaining to vocal tone, inflection, and physical gesture—has undergone a period of renewal within the last few decades to include the array of typefaces, color palettes, graphics, and other design elements used to convey a message to a chosen audience. McCorkle posits that this redefinition, while a noteworthy moment of modern rhetorical theory, is just the latest instance in a historical pattern of interaction between rhetoric and technology. In Rhetorical

Delivery as Technological Discourse: A Cross-Historical Study, McCorkle explores the symbiotic relationship between delivery and technologies of writing and communication. Aiming to enhance historical understanding by demonstrating how changes in writing technology have altered our conception of delivery, McCorkle reveals the ways in which oratory and the tools of written expression have directly affected one another throughout the ages.

To make his argument, the author examines case studies from significant historical moments in the Western  rhetorical tradition. Beginning with the ancient Greeks, McCorkle illustrates how the increasingly literate Greeks developed rhetorical theories intended for oratory that incorporated “writerly” tendencies, diminishing delivery’s once-prime status in the process. Also explored is the near-eradication of rhetorical delivery in the mid-fifteenth century—the period of transition from late manuscript to early print culture—and the implications of the burgeoning

print culture during the nineteenth century.

McCorkle then investigates the declining interest in delivery as technology designed to replace the human voice and gesture became prominent at the beginning of the 1900s. Situating scholarship on delivery within a broader  postmodern structure, he moves on to a discussion of the characteristics of contemporary hypertextual and digital communication and its role in reviving the canon, while also anticipating the future of communication technologies, the likely shifts in attitude toward delivery, and the implications of both on the future of teaching rhetoric.

Rhetorical Delivery as Technological Discourse traces a long-view perspective of rhetorical history to present readers a productive reading of the volatile treatment of delivery alongside the parallel history of writing and communication technologies. This rereading will expand knowledge of the canon by not only offering the most thorough treatment of the history of rhetorical delivery available but also inviting conversation about the reciprocal impacts of rhetorical theory and written communication on each other throughout this history.

Rhetorical Economies of Whiteness examines the interplay of rhetoric, whiteness, and economics—attending not only to how economic arrangements that sustain whiteness are rhetorically enacted and legitimated but also to how rhetoric itself operates as an economy to give identities exchange value. Case studies across the volume illustrate how economic and class structures incentivize adherence to whiteness as both an identity formation and a form of symbolic capital. Some contributors investigate issues of public policy—analyzing judicial appointments, housing, and education—while others explore intersections of politics, sports, news and entertainment media, and culture. Wide-ranging, complementary methods—textual and discourse analysis, archival approaches, ethnographic interviewing and focus groups, personal narratives and storytelling—exemplify the insights gleaned from different approaches to studying intersections of race and economics across and within societies. Taken together, these essays help to explain how whiteness so quickly adapts to evade antiracist challenges and why investments in whiteness are so difficult to dislodge. Contributors: Godfried Asante, Robert Asen, Charles Athanasopoulos, Paulami Banerjee, Anne Bonds, Linsay M. Cramer, Derek G. Handley, V. Jo Hsu, Kelly Jensen, Casey Ryan Kelly, Kyle R. Larson, George (Guy) F. McHendry Jr., Thomas K. Nakayama, Adedoyin Ogunfeyimi, Rico Self, Stacey K. Sowards, Corinne Mitsuye Sugino

Documentary photography aims to capture the material reality of life. In Rhetorical Exposures, Christopher Carter demonstrates how the creation and display of documentary photographs—often now called “imagetexts”—both invite analysis and raise persistent questions about the political and social causes for the bleak scenes of poverty and distress captured on film.
 
Carter’s carefully reasoned monograph examines both formal qualities of composition and the historical contexts of the production and display of documentary photographs. In Rhetorical Exposures, Carter explores Jacob Riis’s heartrending photos of Manhattan’s poor in late nineteenth-century New York, Walker Evans’s iconic images of tenant farmers in west Alabama, Ted Streshinsky’s images of 1960s social movements, Camilo José Vergara’s photographic landscapes of urban dereliction in the 1970s, and Chandra McCormick’s portraits of New Orleans’s Ninth Ward scarred by Hurricane Katrina.
 
While not ascribing specifically political or Marxist intentions to the photographers discussed, Carter frames his arguments in a class-based dialectic that addresses material want as an ineluctable result of social inequality. Carter argues that social documentary photography has the powerful capacity to disrupt complacent habits of viewing and to prompt viewers to confront injustice. Though photography may induce socially disruptive experiences, it remains vulnerable to the same power dynamics it subverts. Therefore, Carter offers a “rhetoric of exposure” that outlines how such social documentary images can be treated as highly tensioned rhetorical objects. His framework enables the analysis of photographs as heterogeneous records of the interaction of social classes and expressions of specific built environments. Rhetorical Exposures also discusses how photographs interact with oral and print media and relate to creations as diverse as public memorials, murals, and graphic novels.
 
As the creation and dissemination of new media continues to evolve in an environment of increasing anxiety about growing financial inequality, Rhetorical Exposures offers a very apt and timely discussion of the ways social documentary photography is created, employed, and understood.

A landmark volume that explores the interconnected nature of technologies and rhetorical practice
 
Rhetorical Machines addresses new approaches to studying computational processes within the growing field of digital rhetoric. While computational code is often seen as value-neutral and mechanical, this volume explores the underlying, and often unexamined, modes of persuasion this code engages. In so doing, it argues that computation is in fact rife with the values of those who create it and thus has powerful ethical and moral implications. From Socrates’s critique of writing in Plato’s Phaedrus to emerging new media and internet culture, the scholars assembled here provide insight into how computation and rhetoric work together to produce social and cultural effects.
 
This multidisciplinary volume features contributions from scholar-practitioners across the fields of rhetoric, computer science, and writing studies. It is divided into four main sections: “Emergent Machines” examines how technologies and algorithms are framed and entangled in rhetorical processes, “Operational Codes” explores how computational processes are used to achieve rhetorical ends, “Ethical Decisions and Moral Protocols” considers the ethical implications involved in designing software and that software’s impact on computational culture, and the final section includes two scholars’ responses to the preceding chapters. Three of the sections are prefaced by brief conversations with chatbots (autonomous computational agents) addressing some of the primary questions raised in each section.
 
At the heart of these essays is a call for emerging and established scholars in a vast array of fields to reach interdisciplinary understandings of human-machine interactions. This innovative work will be valuable to scholars and students in a variety of disciplines, including but not limited to rhetoric, computer science, writing studies, and the digital humanities.

Institutions have regimes—policies that typically come from the top down and are meant to align the efforts of workers with the goals and mission of an institution. Institutions also have practices—day-to-day behaviors performed by individual workers attempting to interpret the institution’s missives. Taken as a whole, these form a company’s memory regime, and they have a significant effect on how employees analyze, mix, translate, sort, filter, and repurpose everyday information in order to meet the demands of their jobs, their customers, their colleagues, and themselves.

In Rhetorical Memory, Stewart Whittemore demonstrates that strategies we use to manage information—techniques often acquired through trial and error, rarely studied, and generally invisible to us—are as important to our success as the end products of our work. First, he situates information management within the larger field of rhetoric, showing that both are tied to purpose, audience, and situation. He then dives into an engaging and tightly focused workplace study, presenting three cases from a team of technical communicators making use of organizational memory during their everyday work. By examining which techniques succeed and which fail, Whittemore illuminates the challenges faced by technical communicators. He concludes with a number of practical strategies to better organize information, that will help employees, managers, and anyone else suffering from information overload.

Davin Allen Grindstaff, through a series of close textual analyses examining public discourse, uncovers the rhetorical modes of persuasion surrounding the construction of gay male sexual identity. In Part One, Grindstaff establishes his notion of the "rhetorical secret" central to constructions of gay male identity: the practice of sexual identity as a secret, its promise of a coherent sexual self, and the perpetuation of secrecy as a product and strategy of heteronormative discourse.

 

Grindstaff continues in Part Two to examine major issues related to contemporary conceptions of gay male identity: overturning sodomy laws; public debates over same-sex marriages; medical and social responses to the HIV/AIDS crisis; the rhetorical power of hyper-masculine body images and homoeroticism to creative communities; and, finally, what Grindstaff considers to be the most mysterious and significant rhetorical practice of all: coming out of the closet.

 

By investigating the public discourse--texts and images that circulate, produce knowledge, and become means of persuasion--surrounding the constructions of sexual identity, Grindstaff challenges heteronormative concepts of sexuality itself, thus creating new maps of social power and new paths of resistance.