Inger L. Stole examines how consumer activists sought to limit corporate influence by rallying popular support to moderate and change advertising. Stole weaves the story through the extensive use of primary sources, including archival research done with consumer and trade group records, as well as trade journals and engagement with the existing literature. Her account of the struggle also demonstrates how public relations developed in order to justify laissez-faire corporate advertising in light of a growing consumer rights movement, and how the failure to rein in advertising was significant not just for civic life in the 1930s but for our era as well.
Nathanael West has been hailed as “an apocalyptic writer,” “a writer on the left,” and “a precursor to postmodernism.” But until now no critic has succeeded in fully engaging West’s distinctive method of negation. In American Superrealism, Jonathan Veitch examines West’s letters, short stories, screenplays and novels—some of which are discussed here for the first time—as well as West’s collaboration with William Carlos Williams during their tenure as the editors of Contact. Locating West in a lively, American avant-garde tradition that stretches from Marcel Duchamp to Andy Warhol, Veitch explores the possibilities and limitations of dada and surrealism—the use of readymades, scatalogical humor, human machines, “exquisite corpses”—as modes of social criticism. American Superrealism offers what is surely the definitive study of West, as well as a provocative analysis that reveals the issue of representation as the central concern of Depression-era America.
Different as they were as poets, Wallace Stevens, E. E. Cummings, Robert Frost, and Williams Carlos Williams grappled with the highly charged literary politics of the 1930s in comparable ways. As other writers moved sharply to the Left, and as leftist critics promulgated a proletarian aesthetics, these modernist poets keenly felt the pressure of the times and politicized literary scene. All four poets saw their reputations critically challenged in these years and felt compelled to respond to the new politics, literary and national, in distinct ways, ranging from rejection to involvement.
Beleaguered Poets and Leftist Critics closely examines the dynamics of these responses: what these four poets wrote—in letters, essays, lectures, fiction (for Williams), and most importantly, in their poems; what they believed politically and aesthetically; how critics, particularly leftist critics, reviewed their work; how these poets reacted to that criticism and to the broader milieu of leftism. Each poet’s response and its subsequent impact on his poetic output is a unique case study of the conflicting demands of art and politics in a time of great social change.
In this impressive book, Barbara Keys offers the first major study of the political and cultural ramifications of international sports competitions in the decades before World War II. She examines the transformation of events like the Olympic Games and the World Cup from relatively small-scale events to the expensive, celebrity-packed, politically resonant, globally popular entertainment extravaganzas familiar to us today. Focusing on the United States, Nazi Germany, and the Soviet Union, she details how countries of widely varying ideologies were drawn to participate in the emerging global culture. She tells of Hollywood and Coca-Cola jazzing up the 1932 Olympic Games in Los Angeles, of Hitler crowing over the 1936 Berlin games, and of the battle between democracy and dictatorship in the famed boxing matches between Joe Louis and Max Schmeling. Keys also presents one of the best accounts to date of the Soviet relationship to Western sports before the rise of the “big red sports machine.”
While international sport could be manipulated for nationalist purposes, it was also a vehicle for values—such as individualism and universalism—that subverted nationalist ideologies. The 1930s were thus a decade not just of conflict but of cultural integration, which laid a foundation for the postwar growth of international ties.
Like Dorothy waking up over the rainbow in the Land of Oz, Hollywood discovered a vivid new world of color in the 1930s. The introduction of three-color Technicolor technology in 1932 gave filmmakers a powerful tool with which to guide viewers' attention, punctuate turning points, and express emotional subtext. Although many producers and filmmakers initially resisted the use of color, Technicolor designers, led by the legendary Natalie Kalmus, developed an aesthetic that complemented the classical Hollywood filmmaking style while still offering innovative novelty. By the end of the 1930s, color in film was thoroughly harnessed to narrative, and it became elegantly expressive without threatening the coherence of the film's imaginary world.
Harnessing the Technicolor Rainbow is the first scholarly history of Technicolor aesthetics and technology, as well as a thoroughgoing analysis of how color works in film. Scott Higgins draws on extensive primary research and close analysis of well-known movies, including Becky Sharp, A Star Is Born, Adventures of Robin Hood, and Gone with the Wind, to show how the Technicolor films of the 1930s forged enduring conventions for handling color in popular cinema. He argues that filmmakers and designers rapidly worked through a series of stylistic modes based on the demonstration, restraint, and integration of color—and shows how the color conventions developed in the 1930s have continued to influence filmmaking to the present day. Higgins also formulates a new vocabulary and a method of analysis for capturing the often-elusive functions and effects of color that, in turn, open new avenues for the study of film form and lay a foundation for new work on color in cinema.
In 1933, John A. Lomax and his son Alan set out as emissaries for the Library of Congress to record the folksong of the “American Negro” in several southern African-American prisons. Listening to the Lomax Archive: The Sonic Rhetorics of African American Folksong in the 1930s asks how the Lomaxes’ field recordings—including their prison recordings and a long-form oral history of jazz musician Jelly Roll Morton—contributed to a new mythology of Americana for a nation in the midst of financial, social, and identity crises. Jonathan W. Stone argues that folksongs communicate complex historical experiences in a seemingly simple package, and can thus be a key element—a sonic rhetoric—for interpreting the ebb and flow of cultural ideals within contemporary historical moments. He contends that the Lomaxes, aware of the power folk music, used the folksongs they collected to increase national understanding of and agency for the subjects of their recordings (including the reconstitution of prevailing stereotypes about African American identity) even as they used the recordings to advance their own careers. Listening to the Lomax Archive gives readers the opportunity to listen in on these seemingly contradictory dualities, demonstrating that they are crucial to the ways that we remember and write about the subjects of the Lomaxes archive and other repositories of historicized sound.
This collection captures the sense—at times the ordeal—of the 1930s literary experience in America. Fourteen essayists deal with the experience of being a writer in a time of overwhelming economic depression and political ferment, and thereby illuminate the social, political, intellectual, and aesthetic problems and pressures that characterized the experience of American writers and influenced their works.
The essays, as a group, constitute a reevaluation of the American literature of the 1930s. At the same time they support and reinforce certain assumptions about the decade of the Great Depression—that it was grim, desperate, a time when dreams died and poverty became something other than genteel—they challenge other assumptions, chief among them in the notion that 1930s literature was uniform in content, drab in style, anti-formalist, and always political or sociological in nature. They leave us with an impression that there was variety in American writing of the 1930s and a convincing argument that the decade was not a retreat from the modernism of the 1920s. Rather it was a transitional period in which literary modernism was very much an issue and a force that bore imaginative fruit.
What would it be like to take an intensive tour of Milwaukee as it was during the late 1930s—at the confluence of the Great Depression, the New Deal, and the run-up to World War II? That is precisely what the participants in the Federal Writers Project did while researching their Guide to Milwaukee. The fruits of their labors were ready for publication by 1940, but for a number of reasons the finished product never saw the light of day—until now.
Fortunately, the manuscript has been carefully preserved in the Wisconsin Historical Society Archives
. Seventy-five years after the work’s completion, the Wisconsin Historical Society Press and historian John D. Buenker present this guide—now serving as a time machine, ready to transport readers back to the Milwaukee of the 1930s, neighborhood by neighborhood, building by building. Much more than a nostalgic snapshot, the book examines Milwaukee’s history from its earliest days to 1940.
Buenker’s thoughtful introduction provides historical context, detailing the FWP’s development of this guide, as well as Milwaukee’s political climate leading up to, and during, the 1930s. Next, essays on thirteen "areas," ranging from Civic Center to Bay View, delve deeper into the geography, economy, and culture of old Milwaukee’s neighborhoods, and simulated auto tours take readers to locales still familiar today, exploring the city’s most celebrated landmarks and institutions. With a calendar of annual events and a list of public services and institutions, plus dozens of photographs from the era, Milwaukee in the 1930s provides a unique record of a pre–World War II American city.
The 1936 Olympic Games played a key role in the development of both Hitler’s Third Reich and international sporting competition. The Nazi Olympics gathers essays by modern scholars from prominent participating countries and lays out the issues--sporting as well as political--surrounding the involvement of individual nations.
The volume opens with an analysis of Germany’s preparations for the Games and the attempts by the Nazi regime to allay the international concerns about Hitler’s racist ideals and expansionist ambitions. Essays follow on the United States, Great Britain, and France--top-tier Olympian nations with misgivings about participation--as well as Germany's future Axis partners Italy and Japan. Other contributions examine the issues involved for Finland, Sweden, Norway, Denmark, and the Netherlands. Throughout, the authors reveal the high political stakes surrounding the Games and how the Nazi Olympics distilled critical geopolitical issues of the time into a spectacle of sport.
Obsessive Images was first published in 1960. Minnesota Archive Editions uses digital technology to make long-unavailable books once again accessible, and are published unaltered from the original University of Minnesota Press editions.
As Mark Schorer comments, this is "the last, unfinished work of a distinguished, well loved critic, poet, and professor." After the death of Joseph Warren Beach, his colleague and friend William Van O'Connor, professor of English at the University of Minnesota, prepared the unfinished manuscript of this work for publication and wrote the foreword.
The work is primarily a study of certain words, phrases, and images that turn up with unusual frequency in modern American poetry, especially that of the decades of the 1930's and 1940's, and which are used in unusual senses, to carry special symbolisms, or to imply peculiar philosophical attitudes. Since the study is concerned with such recurring images and themes, many poets of distinction, in whose work they are not to be found, are left out, but Professor Beach also discusses the significance of the absence of these poets.
Students and critics will gain insight through this work into the characteristic attitudes of a generation of poets. The book is, moreover, a delight to read, reflecting, as it does, Mr. Beach's own love for the study of poetry. As Professor O'Connor points out, the tone is much more personal than that of Mr. Beach's other books.
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