With an abundance of goods and services available to consumers in the sport industry, it can be difficult for products or organizations to stand out from the competition. Combining theoretical foundation with real-world examples, the updated fifth edition of Developing Successful Sport Marketing Plans guides readers through the sequential process of creating and implementing a winning marketing strategy—including understanding the market environment, defining target markets, developing marketing objectives and strategies, and evaluating the plan.

Esteemed scholar and author Mark S. Nagel joins internationally recognized academician David Stotlar in writing the revised fifth edition that includes updated information and examples, interviews with sport marketing professionals to provide insight into the industry, and worksheets to provide a hands-on guide to assist students in crafting a sport marketing plan.

Acquiring sponsorship agreements that are a good fit for both the sport organization and the corporation is one of the most crucial and challenging aspects of a sport manager’s job. In Developing Successful Sport Sponsorship Plans, 5th Edition, readers will have at their disposal a practical, step-by-step guide to identifying, soliciting, obtaining, and implementing appropriate and lucrative sponsorship opportunities.

Sponsorship activities have become an important revenue generating activity for professional, collegiate, and high school sport teams, local and state parks and recreation departments, sport and entertainment facilities, and for-profit and non-profit events. Knowing how to overcome the multitude of challenges to craft an effective sponsorship proposal and then manage sponsorship activities is more important than ever.

Esteemed scholar, author, and practitioner Mark S. Nagel joins award-winning academician David K. Stotlar in writing this new edition, which adds updated information, new interviews, and more depth and detail to what has proven to be the go-to guide for sport sponsorship courses since the first edition was released in 2001.

Developing Successful Sport Sponsorship Plans provides a detailed overview of the sponsorship process, including idea generation, research and planning, solicitation, pricing, writing contracts, and implementation and evaluation of sponsorship activities. Stotlar’s often-cited Sponsorship Evaluation Model incorporates those steps—sponsorship selection, activation, and evaluation—and is presented in a reader-friendly figure.

Combining theoretical foundations with practical applications, the book also offers interviews from practitioners to provide insight into the industry. The diverse scenarios discussed in each chapter include examples from different sports and from local, regional, national, and international sport events and organizations, as well as sponsorship options for individual athletes. Worksheets included throughout the book provide users with a hands-on guide for crafting a winning sport sponsorship proposal.

The success of facilities and events in a multi-billion dollar sport industry requires that sport and event facility managers understand the complex relationships between the events, facilities, the players and the public and the risks involved in organizing events.

Sport Facility Management: Organizing Events and Mitigating Risks, 4th Edition, examines what it takes to successfully operate and manage a sport facility. Veteran authors Robin Ammon, Richard Southall, and Mark Nagel provide a framework for the successful operation of sport and event venues through proven strategies and techniques, as highlighted through salient industry examples.

Chapters in this edition explore the complex rules and relationships of public and private financing and ownership, the management of facility revenues and expenses, pricing strategies at the box office, approaches to booking and scheduling, best practices in leveraging human resources, as well as an understanding of and adherence to laws and regulations governing and affecting facilities, employees, and the public through venue contracts, risks, liability, negligence, crowd and alcohol management, as well as emergency planning.

Sport Facility Management: Organizing Events and Mitigating Risks, 4th Edition, builds understanding of this important segment of the global sport industry to prepare undergraduate and graduate students for the challenges, the risks, and the rewards inherent in operating sport and event facilities.